Dear Trx430ex,
Thank you for your inquiry.
Although I was able to find some general ATV market information, I was
not able to locate the specific units sold by state for the last 4
years. I have found a few resources that have that information.
These are specific market research firms that specialize in following
market trends in the motor vehicle or motorcycle markets.
==The U.S. Market
Polk Automotive Intelligence – Motorcycle NVPP
http://www.polk.com/news/releases/2001_0227.asp
Polk's 2000 Motorcycle file is robust in its national coverage, which
shows there are more than 5.5 million motorcycles registered in the
U.S. Recent reviews by Polk show that California has roughly 12
percent of all U.S. registered motorcycles. Nearly 30 percent of all
motorcycles in operation are located in four states: California, New
York, Texas and Illinois. Registrations in both Louisiana and Texas
have increased by more than 60 percent since 1997, which are the
highest volume increases in the country.
Motorcycle NVPP® is a census of every motorcycle and all-terrain
vehicle (ATV) registered in the United States. This registration
information, which can be sorted by make, geographic location, model,
year and category (off-highway or on-road).
In April 2001, an interactive CD-ROM version of the Motorcycle NVPP®
file will be available. This will complement the standard database
version released in March.
Contact: Todd Krieger
John Bailey & Associates
(248) 362-4200
Motorcycle Industry Council
Discover Today’s Motorcycling
http://www.motorcycles.org/media.htm
Motorcycle Industry Council, Inc. (MIC) publishes the Motorcycle
Statistical Annual, which is the source for these data. MIC derived
the estimate for new retail motorcycle sales for each state from the
MIC Retail Sales Report, and adjusted for total retail sales.
Motorcycle company reports provided sales data. Prior to 1985,
all-terrain vehicles (ATVs) were included in the motorcycle total. In
1995, the Motorcycle Industry Council revised its data for the years
1985 to present to exclude all terrain vehicles from its totals.
However, since hey are still quoted in many TV studies, I believe they
have a report that tracks ATV sales and market trends.
Compass International Research & Information Services.
North American Utility Vehicle Market
http://www.powersys.com/RepList.htm
The North American market for utility vehicles is a fragmented and
complex industry serviced by nearly 20 OEMs covering perhaps 50
various market applications, including a growing number for personal
use from consumers for large homesteads and recreation. Utility
vehicles seem to have found their niche between all-terrain vehicles
(ATVs) and compact pickup trucks and small tractors. Generally there
are three types of suppliers: those that provide converted golf cart
designs; those that provide turf type vehicles; and those that provide
specialty vehicles. However, some OEMs have also developed additional
product designs for other segments of the market.
The North American Utility Vehicle Market Report is a 40-page report
that is the most current and comprehensive look at this market that
exists today. This report includes detailed historical data, market
trends, OEM profiles, and a five-year forecast on where this unique
market is heading.
==Major Manufacturers
If you do not want to pay the thousands of dollars for the market
research reports you could do some footwork of your own, though it may
take some time.
Many states require owners to register their ATVs. Perhaps a quick
call to each state DMV will get the information you need. You can go
to Yahoo and search under “State DMV” and it will give you a listing
of all 50 DMVs.
Yahoo DMV Search
http://search.yahoo.com/search?p=state+dmv&b=41&h=s&xargs=
Going through Polaris’ annual report, they cite their major
competitors in the ATV market to be Artic Cat, Bombardier, Honda, John
Deere, Kawasaki, Suzuki, and Yamaha. You could go through each of
these manufacturers’ annual reports and figure out the units sold by
state. Besides being onerous, the difficulty is that Honda, Yamaha,
Honda, John Deere, Suzuki, and Kawasaki have such large divisions or
outright whole subsidiaries. Bombardier seems to be privately owned
or so I assume since I could not find a stick symbol for them.
Also according to the Polaris annual report, their 2001 Worldwide
Industry overview estimates the industry size to be 861000 units,
which correlates to a 2001 market growth rate of about +11%.
Excerpt from USA: UPDATE 1-Polaris sees 2002 earnings up - stock
rises.
04/09/2002
Reuters English News Service
(C) Reuters Limited 2002
“Competing for ATV Market Share”
Polaris is already a significant player in the market for recreational
all-terrain vehicles, or ATV's, where it is second to Honda Motor Co.
Ltd. ATV's represent almost 60 percent of Polaris' manufacturing.
Excerpt from Wall Street Journal
…. The ATV market grew at a 23% annual rate from 1998 through 1999,
and for five years before that the annual growth rate was 12%,
according to a Dec. 29 report in the Wall Street Journal.
Excerpt from Dealernews
While industry analyst and Dealernews columnist Don Brown continues to
temper his stats given the economy's volatility, he's still estimating
that 1,561,272 new units will be sold this year. More specifically, if
current trends hold, he expects ATV sales to grow about 16% over
2000's already-impressive numbers…
Excerpt from Honda Motorcycle
http://www.hondamotorcycle.com/press/story.html?id=489&month=0101
American Honda's ATV sales also soared in 2000, ending the year at
211,152, an increase of 29.6%. Once again Honda exceeded the ATV
industry's healthy growth rate of 18.8%, strengthening Honda's already
dominant number one market share position of 32.6%.
American Honda's ATV sales continued to rise in 2001 ending the year
at 238,557, a 13% increase over last year. This strong performance
strengthened Honda's number one market share position to 32.7%.
==Extra Credit Information
CONSUMER PRODUCT SAFETY COMMISSION
All-Terrain Vehicles; Comment Request--Proposed Resolution
AGENCY: Consumer Product Safety Commission
http://www.cpsc.gov/businfo/frnotices/fr98/atv.html
The “Exposure Survey” and “Injury Survey” sections have some
interesting demographic information
Wildlands Center for Preventing Roads
Roaring from the Past
Off-Road Vehicles on America's National Forests
http://www.wildlandscpr.org/resourcelibrary/reports/exec_summary.html
Aggressive marketing campaigns have also boosted sales of off-road
vehicles and in places led to more vocal support for motorized access
to public lands. From 1991 to 1997, annual sales of ATVs climbed from
150,000 to 343,000 |
Request for Answer Clarification by
trx430ex-ga
on
23 May 2002 08:45 PDT
Although I would like to thank "zaprobo-ga on 20 Apr 2002" for some
interesting reading, upon closer inspection of the data and links
provided the data is still old.
The reports that were generated ended at 2/23/2000 in data collection.
Leaving 10 months of year 2000, all of 2001, and all of 2002
unanswered.
----------------------
Sample:
Our contractor found that production of off-highway motorcycles
produced for sale in the U.S. has averaged about 110,000 units between
1995 and 1999. As is the case with ATVs, off-highway motorcycle
production has increased considerably in later years, to more than
150,000units in 1999, and assumed to be the same or higher for 2000,
----------------------
This data is mathematically impossible to be correct!!!
Be it as I am currently tracking the physical License plate numbers
on plates in Pennsylvania and there mathematical sequence of numbers,
which make up a formula of manufacture the provided data just, doesn't
make sense.
Pennsylvania ATV license plates consist four numbers and a letter
IE-1234A for the first 10,000 plates before it has to change a
character to keep from repeating. That would give each set of four
numbers and a letter 0-9999 before something would have to change.
After studying 1000's of plates, the sequence go's four numbers then a
letter in sequence through the alphabet every 10,000 before moving on
to the next letter.
Currently the latest reported last letter is up to "T", which would
prove that between 200,000 and 209,999 is the current total for
Pennsylvania within the last week of letter validation of plates
people say they have.
So it would be impossible for the data/links provided to be anywhere
close to real data, unless every ATV manufactured was sold in
Pennsylvania!
Known data......
Pennsylvania has 200,000 + ATV's registered with the state DCNR as of
today!
It is currently #2 in ATV sales in the nation.
-------------------
That would speculate this formula should be somewhere around 1 million
for the entire nation, nowhere near 200,000! That is a very big
difference than the reported data/links. This question has not been
answered to at least %20 accuracy.
--------------------------------------------------
Other data I have found
*** American Honda reported that it sold 238,557 ATVs in 2001 (not to
Include dirt bikes), or 32.7% of the market (they are #1 in sales).
What
This extrapolates to, is that about 729,500 ATVs were sold by all
makes.
With their total unit sales including all ATVs, bikes and scooters of
470,106, that means that 50.75% of Honda's sales are in the ATV
sector.
--------------------------------------------------
But still not hard sales stats provided (and backed up) by any mine,
and still only 2001.
I am also not happy that Google has decided to bill my CC saying that
this question is answered, without any notification by email or any
other means. Or any notification of updates to this question.
Steve Harkins
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