<The adventure travel industry can be a difficult market to quantify
as it involves so many different travel sectors and is open to
interpretation. Some of the figures separate out ecotravel, whilst
others combine ecotravel and adventure travel.
Defining adventure travel
http://www.hotel-online.com/Neo/Trends/AsiaPacificJournal/AdventureTravel.html
Demographics of adventure travellers.
According to the Queensland Australia site, adventure travellers are
61 percent male, aged 40.5 years, income of $74.7K, 22% married, 7%
with kids under 12, 91% full time employed, 79 % college graduate, has
28 annual vacation days, spends $5076
http://www.destinationqueensland.com/tq.cfm?pageID=585
The WTO found that adventure travel formed 10 percent of the market in
1989 and was increasing by 30 percent a year.
http://216.239.51.100/search?q=cache:1lxELGe43s8J:people.colgate.edu/sfahrenkrog/enst480/enstpres.ppt+%22adventure+travel%22+%22in+1988%22+%22million+people%22&hl=en&start=7&ie=UTF-8
http://www.maineaudubon.org/bib/rec.html
In 1989 world tourist arrivals were 426.5 million and receipts were
2213 billion. Using the figure above of 10 percent, this means that
there were approximately 42.6 million participants in adventure
travel, generating $221 billion.
http://216.239.51.100/search?q=cache:p-BGo0iE3bMJ:europa.eu.int/comm/development/publicat/courier/courier175/en/042_en_ni.pdf++%221989%22+%22world+arrivals%22&hl=en&start=3&ie=UTF-8
Ecotourism
According to the World Tourist Organisation, nature tourism or
eco-tourism generated approximately 7 percent of all international
travel expenditures in 1989. Studies suggest that $200 billion was
spent globally on eco-tourism in 1990.
http://216.239.51.100/search?q=cache:lU8mdRV6vgsJ:www.thebestofafrica.com/Selasi_Thesis.pdf+%22world+tourism+organisation%22+%221989%22+adventure&hl=en&start=28&ie=UTF-8
By 1999 over 200 million people took part in adventure travel, a $200
billion industry. http://www.wildholidays.com/FrontEnd/common/agent_register.asp
According to the WTO the adventure travel market grew 30 percent in
each year in the early nineties.
http://216.239.51.100/search?q=cache:-uBi-i01gwUJ:www.spheremag.com/net/1/Win00e-1-fieldtrip.htm+%22adventure+travel%22+1989+wto&hl=en&start=3&ie=UTF-8
In 1990 there were 500 operators specialising in the ecotourism
market.
http://216.239.51.100/search?q=cache:aBP66_xgrGwJ:www.oas.org/usde/publications/Unit/oea78e/oea78e.pdf+%22in+adventure+travel%22+%22in+1990%22+million&hl=en&start=15&ie=UTF-8
In 1995 there were 75-100 million participants in adventure travel.
http://www.bcbr.com/oct96/snapsht2.htm
In the US there are 10,000 adventure travel companies and 147 million
people have experienced adventure travel. It is a $200 billion
business. http://www.ecotourism.org/textfiles/usfactsheet.txt
Eco tourist profilehttp://www.ecotourism.org/textfiles/stats.txt
In Europe there are 5000 adventure vacations available.
http://www.chuckiii.com/Reports/Business/BUSINESS_PLAN.shtml
31 million Americans participated in adventure travel in the last five
years (1998).
http://chblue.com/leasearchive/leasejun29_98.htm
45 million people participated in adventure travel in 2001 adventure
equipment sales, 7000 adventure travel companies in the U.S.
http://eastbay.bizjournals.com/eastbay/stories/2002/06/10/smallb1.html
1.5million visitors in 1994 took part in 5 million adventure
activities.
http://www.ggy.bris.ac.uk/staff/information/ggpjc/commodification.htm
Australia’s nature and adventure tourism industry generates $10
billion a year.
http://www.nccnsw.org.au/member/cbn/context/Ontrack.html
Adventure tourism in Australia is worth $7-$15 billion(1999) and
accounts for between a quarter and a third of the entire tourism in
Australia.
http://216.239.51.100/search?q=cache:JyOHMQSmxGwJ:www.acpa.org.au/docs/Tourism%2520%26%2520Food/Charters.PDF+%22adventure+tourism%22+australia+billion&hl=en&start=60&ie=UTF-8
Victoria has a $250 million adventure tourism industry.
http://atc.australia.com/newscenter.asp?art=2675
According to the WTO, ecotourism accounted for 20% of all travel in
1998. Adventure travel has grown 12% annually over the last five years
(1998). In 1997 ecotourism was worth $20 billion a year. Adventure
travellers are more likely to be young, single and employed.
http://www.cabi-publishing.org/bookshop/ReadingRoom/0851993680/0851993680ch4.pdf
The U.S. adventure travel industry in 2000.
Profile of participants: 64% of generation xers & 56% of baby boomers.
Industry size is $40 billion
Growth rate 10 per cent per year.
Soft adventurers - 67 million American adults.
Hard adventurers - 6.1 million
Both - 25 million
Hard adventurer profile
Male, single, college-educated, young, from Western, Southern and
Mid-Atlantic US.
Soft adventurer profile.
Women, boomers, mature senior from West and Northeast US.
http://www.iexplore.com/about/pr_2_18.jhtml
Nature and adventure travel is growing by 30 percent each year.
http://www.businessweek.com/1999/99_09/b3618170.htm
According to the Survey of Adventure Travel Operators conducted by
statistics Canada for the Canadian Tourism Commission, between 1993
and 1999, the number of adventure travel operations double from 669 to
1,336 and sales more than double.
1999 revenues were estimated at $362 million, an increase of 119
percent on 1993. 52percent came from sales of guided adventures and 22
percent from sales of self-guided adventures with equipment rentals.
Fifty-four percent of travellers were male and aged between 20 and 44.
Fifty-seven percent were from the domestic market.
http://www.statcan.ca/Daily/English/010509/d010509d.htm
More than half of all U.S. adult citizens (98 million) are
participating in adventure travel. The market for adventure travel has
grown to more than $29 billion.
http://gorp.com/gorp/pr020800.htm
Annual travel expenditures in the U.S are approximately $40-50 million
for soft and $12-$15 million for hard adventure travellers. 8,000 U.S.
companies offered adventure packages that generated $7 billion in
1997. There has also been a 66 percent increase in executive
participation in adventure travel between 1992 and 1996.
http://www.bplans.com/c/sp/d/index.cfm?s=1079&topic=16
Between 1992-97, 98 million of all US adults participated in adventure
travel.
Details of what adventure travellers like best.
http://www.qttc.com.au/blueprint/americas/sm/sm_04.htm
In the U.S, $130 billion is spent on adventure travel. 8,500 tour
operators offer adventure trips.
http://www.mediasd.com/press/show_press.asp?PRID=160
There are 10,000 adventure travel companies in the U.S.
http://www.emagazine.com/may-june_1999/0599gl_travel.html
250 travel companies offer adventure travel to women.
http://www.freep.com/fun/travel/qger10.htm
70% of organised adventure travel clients are women.
http://www.marybethbond.com/mbstats.shtml
The evolution of adventure travel.
http://media.adventuretravelbusiness.com/file.php/MySQL/localhost/adventure/binaries/114/2002%20Evolution%20of%20AT.doc
Adventure travel has grown 7-8% over the last 15 years. The Adventure
Travel society predicts that the adventure travel industry in the
United States will remain at $245 Billion for 2002 and grow 3% in 2003
http://media.adventuretravelbusiness.com/index.php/press_releases?item_id=5>
<Additional links:>
<Survey on post 9/11 travel>
<http://www.eurorscg.com/press/press_160.htm>
<Travel trends 2002>
<http://www.rtmnet.com/2002TravelTrends.pdf>
<Survey of active travellers>
<http://web.outsideonline.com/news/headlines/20030224_1.html>
<Australian eco travel>
<http://www.gotours.com.au/Australian%20Eco%20Travel.html>
Visitors to Australia
http://216.239.51.100/search?q=cache:vQZggSKldXwJ:www.nttc.com.au/InternationalMarketing/IntMarkOveramericas.asp+%22visited+australia%22+%22adventure%22+million&hl=en&start=2&ie=UTF-8
<Discussion paper – European market>
<http://216.239.51.100/search?q=cache:3yEU-URX3OsJ:www.visitcanberra.com.au/adventure_tourism_paper.pdf+%22australian%22+%22adventure+tourism%22++billion+market&hl=en&start=2&ie=UTF-8>
<The rafting industry.>
<http://www.aceraft.com/mediapg/medapg25.html>
<Adventure tourism apparel>
http://xtramsn.co.nz/business/0,,5215-1769014,00.html
<Mexican adventure travel>
http://216.239.51.100/search?q=cache:QX2ufhdv_O4J:www.sectur.gob.mx/work/secciones/8980/imagenes/Ecoturismo.pdf+%22adventure+tourism+companies%22+australia+growth&hl=en&start=7&ie=UTF-8
<Online bookings>
http://diasassociates.com/op_other/online1.htm
<The Australian backpacker market.>
http://www.tourismtasmania.com.au/tasind/talk/talk_20001103_issue78.html
<U.S. figures>
<http://diasassociates.com/op_other/adv1.htm>
<Search strategy:>
<"adventure tourism" Australia>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22adventure+tourism%22+australia>
<"adventure travel" million>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22adventure+travel%22&as_q=million&btnG=Search%A0within%A0results>
<"adventure travel" billion "world market">
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22adventure+travel%22+billion&as_q=%22world+market%22>
<"adventure travel" statistics>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22adventure+travel%22+statistics>
<"visited australia" "adventure" million>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22visited+australia%22+%22adventure%22+million>
<Hope this helps.> |
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