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Q: List of journalists ( Answered 4 out of 5 stars,   2 Comments )
Subject: List of journalists
Category: Business and Money > Advertising and Marketing
Asked by: kris4884-ga
List Price: $100.00
Posted: 18 Jun 2003 13:31 PDT
Expires: 18 Jul 2003 13:31 PDT
Question ID: 218901

I am setting-up a marketing plan for the site In
this plan, I would like to send a few words to journalists, editors
etc... that could help me that site known.

Therefore, I am looking for a two lists of journalists, reviewers or

1. a first list of editors specialized in reviewing list server
software-and services,

2. a second list of editors working with and around industrial and
political lobby organisations.

Please visit to understaand the type of
"promotors" I am looking for. Other advise is also welcome.

The question is aswered if both lists contain each at least 400
contacts, with name, email and interest topic.

Thank you in advance for your answer.

Request for Question Clarification by pafalafa-ga on 19 Jun 2003 17:35 PDT
Hello again Kris,

Every time you post a question about "lists" of one sort or another,
my first thought is "no way anyone can answer that!". But after I sit
with it a bit, I start to say "maybe...just maybe...".

This one actually seems tougher to me than your prior questions about
US Hotels and ORG zone files (but not as tough as the Asian hotels!). 
I'm not sure it can be answered in quite the way you've asked it to

I just don't think there is a source of information that
comprehensively lists reporters and editors, and has them categorized
so precisely as to identify those with a specialty in, say,

Having said that, though, I do have a source of info that lists
reporters in quite a number of broad categories, many of which would
be relevant to, I think.  For instance, some of main
categories of the reporters' interests are:

ENTERTAINMENT (about 50 reporters)

BUSINESS (over 200 reporters)


CRIME (300)











The information on each reporter looks like this:

Lisa Anderson 
Chicago Tribune, NY Bureau 
New York NY 10016-5675 USA 
(212) 4482903 


This is the major list I have access to.  There are other lists I know
of as well.

I can make these multiple lists available to you, but there are a
number of caveats:

--the lists are a mixture of very mainstream press organizations
(Washington Post, NY Times, etc) and many smaller organizations, along
with a fair number of freelance journalists.

--coverage is world-wide, although the lists are definitely tilted
towards the US.

--many journalists would be listed more than once in the different
categories I mentioned above; i.e. Jimmy Olson, ace reporter for the
Daily Planet, might be listed in both the "Business" category as well
as the "Health Care" category.

--I can definitely provide you instructions for accessing each of the
lists yourself.  Whether I can actually download them, and provide
them directly to you is a question I don't know the answer to yet.


While we're on the topic of, I should tell you that I
visited the site, and while I found the FAQs and some of the other
interior pages to be quite inviting, the front page was rather
off-putting.  You might want to solicit some suggestions (perhaps from
the researchers at Google Answers, a number of whom are web page
experts) on how to improve the site.

I hope you don't mind my saying that.

Let me know if any of this is of interest to you, or if you'd rather
pursue a different route to the information you're after.  And if you
need any more details about the information I have access to, just say
the word.



Clarification of Question by kris4884-ga on 20 Jun 2003 03:15 PDT
Dear Pafalafa-ga,

About the lists of journalists/editors. My main concern remains: I do
not want to spamm them by sending them a message on the existance of If the list are opt-in based, and targeted on a
specific subject of IT or associations, then your lists can be quite
OK for me (whether large journals, small ones). Best would be to have
them in one download.

Would you happen to know where I find how-to write such a message to
journalists? Should it be brief, long, text or html etc...

I greatly appreciate your feedback on!! Do not

Could you tell me some more how I could get in touch with some of the
web-designers you mentioned. In fact, I am looking not really for a
web-designer but also for a English text writer (somebody that can put
some ideas in nice words. Any advise?

Request for Question Clarification by pafalafa-ga on 20 Jun 2003 10:07 PDT
Hello Kris,

I want to do a bit more thinking about the lists, before I get back to
you with some suggestions.

In the mean time, though, you asked about getting in touch with a
web-designer/text-writer to help with your site.  Your best bet, I
think, would be to post a separate question here at Google Answers. 
Website help questions are posted here all the time, and have received
extensive, expert answers.

For instance, have a look at:

I'd be glad to work with you on the text part of your site, if that
was all you wanted.  But you're probably better off getting someone
here who is a site design and "search engine optimization" expert to
review your site, and suggest ways to (1) increase traffic to your
site and (2) increase the number of "conversions"-- that is, the
number of people that use your service after they've visited your

Just a suggestion.  I'll get back to you on the lists...


Request for Question Clarification by pafalafa-ga on 21 Jun 2003 17:14 PDT
Hello Kris,

When you originally asked your question, I had assumed you wanted to
bypass the press release services that usually distribute information
to journalists, in favor of compiling your own list.  But now that I
re-read your question, I wonder if you've considered the "traditional"

There are a number of internet-based services that maintain massive
lists of contacts in the news media, and can distribute press releases
based on highly targeted selection criteria:  geography, subject
matter, print vs television, and so on.  Rather than create your own
list of journalist contacts, have you considered making use of these

The one that might be most attuned to your needs is probably PR-Web:

They are not only "tuned in" to association type of issues, but their
services are actually free (though they do accept donations).  Their
main distribution channel is through email.  As their site says:  "PR
Web™ maintains a database of over 60,000 media contacts who receive
daily email listings of press releases which match their filter
criteria."  They also have other distribution mechanisms that they
describe on their site.

Take a look at prweb and let me know if these type of services would
be of interest.  If so, I'd be glad to answer your question by
providing you a full run-down of who the major services are, and how
they might be able to meet your needs.

Or...I could just give you the lists I mentioned earlier.  But given
the difficulty of "filtering" my lists, I suspect the press release
services might be the better option for you.


Clarification of Question by kris4884-ga on 23 Jun 2003 00:57 PDT
Dear Pafalafa-ga,

Had a nice weekend? Sunny?

1. About the journalists list, it is indeed a great suggestion, and I
think indeed I would be more usefull to use these services than start
all over again. They key however, I think, would also be in the
message and how the message is transferred.

Do you have an idea, how we could arrange it to work together on:

a. You making the list of +/- free PR services sites,
b. You (with my feedback)) making a good message for the PR service
c. You submitting messages to these sites in the various formats they

The lists can already be prepared now. But b. and c. would be for a
later stage since the system is not ready yet to be launched.

2. About the web-site, before talking technically, I would like to get
the message right (it has no sense of putting keywords, if they aren't
in a good text. So the same thing for question 1, how can we
collaborate on the content of the site.

a. You proposing a alternative text (with additional terms and
wordings) while comparing with other sites. I could F.ex. give you a
lists oif subjects that could be handled in the first page.
b. Review after the site is finished all texts and navigation of the
site and discuss/ work on it together?

The wordings could already be prepared now, of course point b. when
site is finsihed.

3. I will launch a more technical question on another site Maybe you could advise some poeple to have a look
at it?


Request for Question Clarification by pafalafa-ga on 23 Jun 2003 07:00 PDT
Hi Kris,

No...not much sun this weekend here in Washington DC.  In fact, it's
been raining pretty constantly for a month and a half now.  But today
seems to the first real's beginning to look like summer.

You've asked about several different tasks.  I'd be glad to help you
with any or all of them.  The logistics may be tricky, given how
Google Answers works, but we can probably work most things out.

--first of all, I gather that you no longer want a list of journalists
created.  I think this is a wise choice.

--as for free PR service sites, the only one I know about is
that I mentioned earlier.  There are three or four other main
PR-service sites, but these are all on a fee-basis.  From memory, they
are businesswire, internetwire, and prnewswire ... let me know if you
want information on these services.

--yes, I could work with you on crafting a PR message, and I have a
lot of experience with press releases and media work...I'll discuss
this more below.

--after a message is crafted, I *could* submit the message to sites
for you, but I don't think it's a good idea.  The sites require
registration, and sometimes need some back and forth communication
with the client to pin down the services required.  It would be an
awkward process to be an intermediary on this -- you would be best off
dealing with the sites directly.  However, if there is a compelling
reason why you'd rather have me do it, I'm sure something could be
worked out.

--if you would like a draft press release put together as an answer to
this question, just let me know, and I'll be glad to get to work on
it.  We can exchange comments, corrections, etc. as many times as is
needed to get the text to your liking.  Be aware, however, that all
materials are posted here at Google Answers -- a public forum that all
the world (in theory) can see.

--as for reviewing your web site, I agree with you -- the first
priority is to work on the text of the site, and save the more
technical aspects for later on.  I suggest posting this task as a
separate question here at Google Answers, laying out in more detail
what you would like accomplished.  There are many highly experienced
researchers who could do this, but if you would like me to handle the
task, just direct the question to my attention (e.g. "This question is
for pafalafa-ga")...please note, however, that I am good with the text
aspects of a site, but have no special knowledge about technical

I hope I've touched on all the points you mentioned, but if you need
any more information/feedback, you know where to find me...


Clarification of Question by kris4884-ga on 23 Jun 2003 08:03 PDT
Dear Pafalafa-ga,

Is it OK for you to proceed as following?

STEP1: Let's work on the site's contents. Means I post you a list of
issues I would like to cover in te homepage. You check, test and
propose me some texts on basis of other similar sites. I could send
you a list of topics by Wednesday/Thursday.

STEP2: I will post a separate question for the PR letter and on
submission to PR agencies. Could you just tell what amount are we
talking about for submission?


Request for Question Clarification by pafalafa-ga on 23 Jun 2003 08:16 PDT
Is it OK for you to proceed as following?  

STEP1: Let's work on the site's contents. Means I post you a list of
issues I would like to cover in te homepage. You check, test and
propose me some texts on basis of other similar sites. I could send
you a list of topics by Wednesday/Thursday.  

STEP2: I will post a separate question for the PR letter and on
submission to PR agencies. Could you just tell what amount are we
talking about for submission?  




Clarification of Question by kris4884-ga on 23 Jun 2003 11:39 PDT
OK (and I got your mail).

I meant about cost for submitting to the PRwire sites? Just to have an
idea for the budget reasons.


Request for Question Clarification by pafalafa-ga on 23 Jun 2003 12:29 PDT
There is no cost to use PRWeb's basic services.

Submission of a press release through one of the fee-based sites I
mentioned depends a good deal on what, exactly, you ask them to do. 
But the fees generally run a minimum of about $500 up to around a
maximum of about $2000 per press release.

Request for Question Clarification by pafalafa-ga on 24 Jun 2003 06:50 PDT

Have a look at this newly-posted question:

You might want to post a comment at the question about, if it seems a good fit with what they are looking


Clarification of Question by kris4884-ga on 24 Jun 2003 07:56 PDT
Subject: Re: List of journalists
Answered By: pafalafa-ga on 27 Jun 2003 14:21 PDT
Rated:4 out of 5 stars
Hello Kris,

I took a crack at rewriting your main web page.  You can see the
results here:

Click on the file "emailinglistupload" (the other file is a picture of
my son...ain't he cute?)

Have a look, and let me know if this seems OK, or if it still needs
some tweaking.



Clarification of Answer by pafalafa-ga on 28 Jun 2003 06:09 PDT
Here's an alternative link for the rewritten text, in case the first
one gives you any trouble:
kris4884-ga rated this answer:4 out of 5 stars
Real, great help in achieving our goals. Tks!

Subject: Re: List of journalists
From: aditya2k-ga on 18 Jun 2003 13:37 PDT
This would take a lot of effort. You might want to try hiking the price.
Subject: Re: List of journalists
From: kris4884-ga on 19 Jun 2003 03:20 PDT
I might be willing to split-up the question in two quesations with
each 200$. I would like to "test-drive" the lists in advance for this
kind of money.

Thanks for your attention.


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