< Profile of sport memorabilia collectors.
A profile of collectors of sports memorabilia is given in Sports
Market Report as follows:
Men 92 %
Average age 37.2.
38.4% are aged 25-39 and 29.1% are aged 10-54.
Their average income is $91,775 - 12.6% earn over 150,000, 29.3 % over
100,000 and 58.1% over 75,000.
72 % own their own home.
68.3% are college educated and or have a degree.
http://216.239.51.100/search?q=cache:HpD-qNi-UU0J:www.sportsmarketreport.com/smr/media/SMR_media_kit.pdf+%22sports+memorabilia+collectors%22+profile&hl=en&start=13&ie=UTF-8
Spending habits and interests.
The average monthly expenditure of online buyers in $149.
34% of collectors buy in shops, 33.1 % from online auctions and 24.5%
buy from online fixed price dealers.
78.5% actively participated in sports.
http://www.beckett.com/cdkit/aud_circ_demo/research_demos.htm#OtherSpedingHabits
Profiles of different collectors for different sports are given at
http://www.beckett.com/cdkit/aud_circ_demo/index.htmThe sports
memorabilia industry is growing in Australia due to the 2000 olympics
and Australian success in international sports.
http://www.sportsmem.com.au/html/pr-RELEASE-20030310.html
The market for sports memorabilia collecting.
The potential for the market can be seen by comparing it to the U.S.
market which has seen huge growth. The Australian market place is
one-fifteenth the size of the American market. In the U.S. sales of
sport memorabilia is worth $4 billion. This gives an estimated
potential market of $266 million in Australia. Around 34 percent of
collectors buy in shops, giving a potential retail market of $90
million. The most popular method of purchase is via the internet which
accounts for 66% of sales.
The majority of collectors participate in sport. In Australia, there
is a high participation rate in sport. This is reflected in the high
level of sales in the sporting goods market which is worth $12 billion
in Australia, compared to $50 billion in the U.S. It is therefore
possible that the potential market for sports memorabilia could be
greater than $266 million.
The market for each territory based on population breaks down as
follows:
NSW 33.88 %
Vic 24.9 %
Qld 18.23 %
SA 8.05 %
WA 9.64 %
TAS 2.59 %
NT 0.99 %
ACT 1.68 %
Based on figures taken from Australia in profile
http://www.abs.gov.au/ausstats/abs%40.nsf/0/18a06e9e1296fb71ca2568a900143a6b/$FILE/Australia_in_Profile_Sample.pdf
In 1999 the U.S. sports memorabilia industry was worth $1 billion. It
has seen growth of 25% per year.
http://www.jspence.com/News/MemorabiliaFakes.html
Americans spend an estimated $4 billion a year on sports collectibles.
http://www.fieldofdreams.com/franchise/franchise_content.html
Sporting goods market in Australia is worth $12 billion
http://www.asi.gov.au/news_060000.cfm?Article_Id=110&Status=1
Sporting goods market in US is $50 billion.
http://www.sgma.com/press/2003/press1042576085-13091.html
Spending on sporting, recreation and camping.
http://www.pakistaneconomist.com/page/issue11/i&e5.htm
Participation in sport.
The Australian Capital Territory and Western Australia have the
highest rates of participation in sports
http://www.abs.gov.au/Ausstats/abs@.nsf/0/9fd67668ee42a738ca2568a9001393ac?OpenDocument
Spending on sport in Victoria.
http://www.sport.vic.gov.au/Web/SRV/srvsite.nsf/pages/research_bussport2?OpenDocument
Sport and recreation
http://www.abs.gov.au/Ausstats/abs@.nsf/Lookup/B190707CD7F446ECCA2568A90013936E
Sports memorabilia stores.
Authentics is located in Sydney. After starting as a one man operation
with just a laptop, digital camera and no budget 2.5 years ago, the
company reports having a six digit figure turnover.
They sell their products to a worldwide audience. The website
Authentics.com is Australia’s number one memorabilia site. In its
first three months of operation it attracted 50,000 unique visitors.
http://www.authentics.com.au/
Legends is located in Sydney.
http://www.lgm.com.au/default.asp
GdaySport
http://www.gdaysport.com.au/
Sports online
http://www.sportsonline.com.au/customer.htm
Adbility
http://www.adbility.com/show.asp?cat_id=602
Campese
http://campese.com.au/shop/memorabillia.html
Four sports stores also offering sports memorabilia.
http://campese.com.au/shop/
Sport memorabilia magazines.
The major collecting magazines are all U.S. based but some like Legend
Sports Memorabilia are distributed around the world.
Since most collectors are interested in sport, it is also possible to
target them through sports magazines.
Directory of Australian sports magazines.
http://www.business.vu.edu.au/bho2250/Mags/SportsAlpha.htm
U.S. magazines.
Becket Sports Collectables Vintage
http://www.majornewswire.com/content/industries/motorsports.html
Sports Market Report
http://www.sportsmarketreport.com/
Legend Sports Memorabilia magazine
Distributed in 35 countries costs $11.46
http://www.reviewjournal.com/lvrj_home/1998/Jul-28-Tue-1998/business/7871359.html
A great deal of sports memorabilia is traded on ebay.
http://www.groomed.net/memorabilia/television-general-memorabilia.html
Card collecting societies.
The new South Wales Postcard Collectors society also caters for sports
cards collectors. The members are listed with their interests. 15
people are listed who collect sports cards and other sports related
memorabilia.
http://www.postcardnsw.com
Queensland Card Collectors Society.
The society has120 members, a number of them collect sports cards.
Links to members own websites with their area of interest are given.
Details of the members interests are given on the site. There is also
a classifieds section detailing cards wanted.
http://www.cartonz.50megs.com/
Lists of memorabilia collectors.
A directory of companies selling mailing lists can be found at
http://www.incnet.com.au/broker_links.asp
The following companies provide sports/collecting oriented lists.
List broker has a list with people interested in a number of sports.
It costs from $330 per 1000. They also have lists of cricketers,
footballers, golf players, thoroughbred breeding industry,
punters/horseracing enthusiasts.
http://www.listbroker.com.au/index.cfm?page=listDetails&id=25
Mailing list centre has the following lists available:
American Basketball Collectors - $185 per thousand
Golf - $225 per thousand
Horse racing enthusiasts - $190 per thousand
Runners and triathletes - $200 per thousand
http://www.mailinglistcentre.com.au/
Great Aussie List has:
Golf club members (lifestyle category) costs from $200
Horse racing
Card collectors - $190.00 per thousand
The Franklin Mint Collectible buyers - $175 per thousand
http://www.greataussielist.com.au/lists.asp
Prime prospects has a large choice of lists and several that apply to
the collectibles market.
http://www.primeprospects.com.au/about/about.html
List of 125,000 online buyers of sports memorabilia
http://www.beachlistservices.com/listupdate/LUD041802.htm
Motivations.
Many people started collecting sports cards as children. There is also
a greater interest in collecting for nostalgic reasons. Baby boomers
are now in their 40’s and 50’s and looking back at their lives. They
like to collect to make themselves happy. They have high disposable
incomes so are able to buy collectible items. In addition T.V.
programmes on antiques tend to broadcast only the highest value items
which gives viewers the false impression that practically everything
is valuable.
http://www.rightonthemoney.org/shows/219_collect/intvw_dunbar.html
Collector Steve Wolter dreamed of being a major league baseball
player.
“"Didn't every kid?” he says with a grin. “But I never got beyond
playing ball in high school. So, the way I connect with it is to buy
the stuff that represents it. In that way I become a part of it.”
http://www.enquirer.com/editions/2001/04/08/tem_prize_possessions.html
Many collectors started because they had a passion for sports.
http://www.freeagentsports.net/aboutus.html
Collecting memorabilia is increasing in popularity.
http://www.observer.co.uk/osm/index/0,7432,727828,00.html
Dealer Carol Murphy says “They want to physically be there, in the
moment holding that card or piece of sports memorabilia. Even
sometimes smelling the item, like a scorecard from 1919 with Ty Cobb
on it or a baseball signed by Lou Gehrig and Babe Ruth. Just bringing
back the long lost memories.”
http://www.psacard.com/articles/article3369.chtml
The major problem for buyers of memorabilia is the huge quantity of
fake goods on the market. It is estimated that between 50 and 90
percent of the available sports collectibles are fakes. The FBI seized
$10 million worth of fake memorabilia in a raid in Southern
California. http://www.oag.state.tx.us/AG_Publications/txts/conswvol6no2.htm
In order to get around this problem there are various schemes to
authenticate goods. Cross Off incorporated operates a system of
tagging items with an anti-counterfeit device and entering them on a
register. http://www.dnatechnologies.com/news/sep_06_2001.shtml
Authentication
http://www.collectors.com/articles/article_view.chtml?artid=3497>
<Additional links:>
<Sports memorabilia business for sale generates $80k turnover.>
<http://lite.businessesforsale.com/1335401/164943.html>
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<Hope this helps.> |
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