Hi there,
Yes, indeed, use of a blog (not just Blogger, but any blog) can - at
least temporarily - increase your site's standings in the index
rankings. For now.
The process of using a blog to manipulate a site's standing in the
Google index is called "Google Bombing":
"Keepers of Weblogs, in effect on-line journals, are in an ideal
position to add links to their sites, and by cooperating with each
other can greatly influence the results generated by a Google search.
The practice is known as Google bombing, and as it becomes more
widespread it may ultimately undermine the use of Google as an
impartial search engine."
Google Bombing
http://www.serverworldmagazine.com/opinionw/2002/03/14_google.shtml
"Google is unique among search engines in that while it almost always
shows you pages that have the exact keywords you are looking for,
occasionally it will show you pages that don't have those keywords,
but other pages linked to that page with those words.
[...]
Here's how you can join in the first ever international google
bombing:
1. Get a web site. If you already have a web site, you can skip this
step. If not, be a cheap bastard and go Geocities, Angelfire, Pitas,
whatever. I don't care. Everyone has something to say blah blah blah
personal expression yadda yadda. Just remember the Google bombing.
2. Whenever you update your site, which should be approximately three
to five times a week, be sure to include the following HTML at some
point:
Andy <a href="http://www.ohmessylife.com">"talentless hack">/a<
Pressman
3. Add your site to Google.
4. Wait for the magic to happen! Soon, whenever you type in talentless
hack into google, you'll see Andy "talentless hack" Pressman smiling
right back at you. "
GOOGLE BOMBING
http://uber.nu/2001/04/06/
Do Google Bombs work? Apparently, they do - and pretty well:
"Of course, it's somewhat hyperbolic to claim that Weblogs are
impacting all of Google's weekly billion-plus searches. Google's
search engine algorithm has built-in protection from Google Bombs,
probably by tamping down the weight of older links. Case in point:
Matt's site has fallen from #1 to #46 in Google searches for Critical
IP (as of 2/26/02).
Still, Google page ranks are already being impacted by weblogs in more
long-term ways - how else would blogger Dave Winer outrank humorist
Dave Barry in a Google search for Dave? Or journalist Deborah
Branscum outrank Debbie Gibson in a Google search for Deborah?
The Google Power of weblogs will only grow with time:
1. As weblogs get more traffic, their votes will count for more:
2. Google weights fresh votes more than older votes
3. Blog search engines like Daypop and blogdex are spreading links
more quickly.
As weblogs get more traffic, their votes will count for more:
As Google describes their search algorithm, 'votes cast by pages that
are themselves 'important' weigh more heavily and help to make other
pages 'important.' '
Weblogs can effectively double dip from this equation. Not only do
their votes count for more as they each get more traffic, but the
heavy cross-linking magnifies the impact of this collective voting
machine. This greatly magnifies the Google Power of weblogs.
Google weights fresh votes more than older votes
It's clear that Google has some sort of time-element to their search
algorithm now, as evidenced by the diminishing power of Matt's Google
Bomb on Critical IP. The flip side of this is that fresh links are
more heavily weighted than links from non-weblogs.
In other words, Weblogs have the potential to Google Bomb pretty much
any keyword they want, if they act quickly and decisively. Which
brings us to the third reason that Weblogs will increase their Google
Power:
Blog search engines like Daypop and blogdex are spreading links more
quickly.
Daypop and Blogdex both offer Billboard-style lists of the top fresh
links in the weblog community. As a result, popular links (often
called memes) spread much more quickly."
How Weblogs Influence A Billion Google Searches A Week
http://www.microcontentnews.com/articles/googleblogs.htm
...but it only works well in the short term:
"Blogging a link (AKA "link-blogging") as a Google Bomb can provide a
powerful short term boost in Google rank... but as we saw last week
with the Critical IP example, the Google Bomb drops in power over
time. (The Google Bomb raced to the #1 search position for "Critical
IP" within two days... but two weeks later, it was already down to
#46, and falling.)
It's clear that somehow Google was weighting the Google Bomb links
less as they aged. This "temporal weighting" might be part of Google's
algorithm. Still, something about that doesn't feel right - after all,
isn't most of the Google database made up of older links?
More likely, the defusing of Google Bombs is largely a consequence of
blog posts scrolling off a weblog's frontpage. Google almost certainly
weights links more heavily if they're on the frontpage of a site,
rather than on an interior page. After a week (or a month, in some
cases), most Google Bomb links have been moved to archive pages - and
so bloggers inadvertently end up defusing their very own bombs."
Will Weblogs blow up the world's favorite search engine?
http://www.microcontentnews.com/articles/googlebombs.htm
While this method does achieve a temporary boost in popularity at the
moment, Google CEO Eric Schmidt recently announced that Google would
be devising a separate resource for searching blogs, likely removing
blogs from the main index altogether in the near future:
"CEO Eric Schmidt made the announcement on Monday, at the JP Morgan
Technology and Telecom conference. 'Soon the company will also offer a
service for searching Web logs, known as "blogs,"' reported Reuters.
It isn't clear if weblogs will be removed from the main search
results, but precedent suggests they will be. After Google acquired
Usenet groups from Deja.com, it developed a unique user interface and
a refined search engine, and removed the groups from the main index.
After a sticky start, Usenet veterans welcomed the new interface.
Google recently acquired Blogger, and sources suggest this is the most
likely option.
Bloggers too are likely to welcome their very own tab as a
legitimization of the publishing format. But many others will breathe
a sigh of relief as blogs disappear from the main index."
[...]
"[...]through dense and incestuous linking, results from blogs can
drown out other sources.
"The main problem with blogs is that, as far as Google is concerned,
they masquerade as useful information when all they contain is idle
chatter," wrote Roddy. "And through some fluke of their evil software,
they seem to get indexed really fast, so when a major political or
social event happens, Google is noised to the brim with blogs and you
have to start at result number 40 or so before you get past the
blogs." "
Google to fix blog noise problem
http://www.theregister.co.uk/content/6/30621.html
So yes, at the moment, use of a blog can *temporarily* increase the
search rankings of a given site, but this loophole shouldn't be
counted on to keep a site's standing high for very long, and it
shouldn't be counted on to continue to work.
I hope this information is helpful to you. If you need further
assistance, please just ask for clarification. I'll be happy to
investigate further.
--Missy
Search terms: [ blog "page rank" ], [ "google bombs" OR "google
bombing" ] |
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