<Market size.
According to Market Research.com the dietary supplements market was
worth $9 billion in 2001, up 15% since 1997. In the U.S. there are
over 1500 manufacturers of dietary supplements. The outlook is for the
sale of dietary supplements to reach $11 billion by 2006.
According to National Nutritional Foods Association, the vitamins
industry was worth $5.8 billion in 2001 and represents 33% of the
dietary supplements market.
U.S. liquid vitamin/mineral sales for 2001 were $62,554,330. In 2002
they were $58,869,431.
Retail sales by type of outlet.
Health and natural product stores – 49.1%
Mass merchandisers – 24%
Drugstores – 14.1%
Supermarkets – 8.8%
Internet – 3.9%
Demand.
Two-thirds of adults in the U.S. take vitamins, supplements and
minerals each day. Demand is greater from women over 55, college
graduates, retired people and homemakers. Households with one or two
people with incomes between $20,000 and $29,999. Sales have been
boosted by demographic and lifestyle shifts. Baby boomers are
interested in living longer and well. Nutritional deficiencies in
modern diets and scientific research highlighting the benefits of
supplements have aided their sales. On the down side adverse press
coverage can have a negative effect on sales.
http://216.239.51.100/search?q=cache:GOx8ROBSa3cJ:www.ecrm-online.com/Expose/V6_4a/4.pdf+%22liquid+vitamins%22+billion&hl=en&start=9&ie=UTF-8
Vitamins are classified as dietary supplements and are regulated under
The Dietary Supplement Health and Education Act (1994). Under this act
manufacturer’s are responsible for ensuring that their products are
safe.
U.S. Food and Drug Administration (FDA)
http://www.fda.gov/
The FDA must be notified if a manufacture intends to market a product
with a new dietarty ingredient. More information about new ingredients
can be found at http://www.cfsan.fda.gov/~dms/ds-ingrd.html.
All ingredients must be included on the label. Regulations for the
labelling of dietary supplements can be found at
http://www.cfsan.fda.gov/~lrd/fr97923a.html
Manufacturers may make three types of claims about their products.
These are health claims, structure/function claims and nutrient
content claim. If a structure/function claim is made, a disclaimer
must be included. It is illegal to market a dietary supplement as a
treatment or cure of a specific disease. For further information see
http://www.cfsan.fda.gov/~dms/hclaims.html
FDA - Frequently asked questions
http://www.cfsan.fda.gov/~dms/ds-oview.html
Dietary supplements – industry information and regulations.
http://www.cfsan.fda.gov/~dms/ds-ind.html
Warnings and safety information are published at
http://www.cfsan.fda.gov/~dms/ds-warn.html
Advertisement for dietary supplement are regulated by the Federal
Trade Commission (FTC).
http://www.ftc.gov/bcp/menu-health.htm Mail advertisements are
regulated by the U.S. Postal Inspection Service.
A guide to advertising dietary supplements is published at
http://www.ftc.gov/bcp/conline/pubs/buspubs/dietsupp.htm
The National Nutritional Foods Association represents the interests of
manufacturers and retailer of a wide variety of natural products
including vitamins. The organisation has 4000 members. It serves as
the industry watchdog on regulatory and legislative issues.
http://www.nnfa.org/>
<Additional links:>
<The dangers of taking vitamin overdoses>
<http://az.essortment.com/vitaminsoverdos_rzlk.htm>
<Behind the scare stories>
<http://www.lef.org/magazine/mag2001/apr2001_report_dietary.html>
<Search strategy:>
<fda>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=+fda>
<"liquid vitamins" billion>
<://www.google.com/search?sourceid=navclient&q=%22liquid+vitamins%22+billion>
<"dietary supplements" association>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22dietary+supplements%22+association>
<"dangers of vitamins">
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22dangers+of+vitamins%22>
<Hope this helps.> |
Clarification of Answer by
belindalevez-ga
on
28 Jun 2003 01:57 PDT
<From 1997 to 2002 the vitamin and mineral market increased 12% and
was worth $5.5 billion in 2002. The market reached a peak in 1998 and
1999 then started to decline in 2000. Consumers buying habits have
changed. In 1997, 49% of vitamins and minerals were purchased in food,
drug and mass outlets. By 2002, 44% were bought in these outlets.
There has been a shift towards buying in alternate outlets such as
health food stores. The decline in overall sales is attributed to
consumers receiving too much information about health and deciding to
take no action rather than make the wrong choice. There has also been
a backlash due to over hyped claims about vitamins. The full report
costs $3,000.00 http://www.newsletters.com/map/prod/856416.html
Economic Characterisation of the Dietary Supplements Industry.
Contents include:
Production processes.
Final dosage forms.
Good manufacturing practices.
Production costs.
Facilities and firms.
Sales.
Details of the market share of each major brand.
Top 10 importing and exporting countries.
http://vm.cfsan.fda.gov/~comm/ds-econt.html
Are liquid vitamins & minerals really better?
This article discusses the benefits of liquid vitamins as opposed to
pills. Liquid vitamins are more easily absorbed by the body. In pill
form only 10 to 20% is absorbed. Therefore foe every $100 spent on
pills, up to $90 is wasted. In Tacoma Washington, 250,000 pounds of
undigested vitamin and mineral pills are pulled out of the sewers
every six weeks.
http://www.healingherbs.bizland.com/liquids.chtml
Survey of manufacturing practices in the dietary supplement industry.
Gives details of gross revenues per square footage of facility, number
of employess and number of batches each year.
http://www.foodriskclearinghouse.umd.edu/Doc/Dietary_Supplement_Survey.pdf
The benefits of nutritional supplements – council for responsible
nutrition.
http://www.crnusa.org/00benefits_toc.html
The dietary supplement pyramid.
http://www.crnusa.org/about_pyramid.html>
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