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Q: "Annual Revenue of Online Dating" ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: "Annual Revenue of Online Dating"
Category: Relationships and Society
Asked by: schnores-ga
List Price: $5.00
Posted: 23 Jun 2003 15:36 PDT
Expires: 23 Jul 2003 15:36 PDT
Question ID: 220912
I am pitching a movie project that involves online dating as a central
plot point, and I want to tell the prouducer "online dating is an $XX
million/billion a year industry, with over XX thousand/million online
daters, and expected to grow at XX percent a year..."  Someone please
help me fill in the XXs?  Thanks, Aaron
Answer  
Subject: Re: "Annual Revenue of Online Dating"
Answered By: bobbie7-ga on 23 Jun 2003 17:47 PDT
Rated:5 out of 5 stars
 
Hello Aaron,


=======
Revenue
=======

Online dating is a $304 million a year industry.
 
Online Dating Services Posted Record Revenues for 2002
Knight Ridder Tribune Business News
Feb 1, 2003
By: Marguerite Higgins

“A so-called "recession-proof" industry hit record numbers last year,
the online dating industry. The online portion of the dating services
industry makes up a third of the total revenues with $304 million in
2002. The target demographic for these services are the 83 million
Americans that are between 19 and 45 and single. They have received a
significant increase in the number of single women in their thirties
and forties searching for a connection through a very impersonal
medium. This trend has been on the rise since September 11th, an event
which made people realize how important life is and how personal
attention can ad to your life. That may be why almost 40% of frequent
users are married already.

(. . .) 

2-3% of internet users visit these sites and 60-70% of those say they
have made long-lasting friendships from their encounters.”
http://216.239.37.100/search?q=cache:ySNwQ5a56J4J:www.bus.ucf.edu/ywhang/mar3880/Summary2_Posting.html+U.S.+%22online+dating+industry%22++billion&hl=es&ie=UTF-8


=======
Growth:
=======



Jupiter Research expects online dating sites to continue to grow from
US$313 million in revenue in 2002 to an estimated $642 million by 2007
- over 100%.


“Over 16.3 million people visited online personals sites during 2002,
according to Jupiter Research, and as the medium becomes more socially
acceptable, that number is expected to grow.”

(. . .)

“In fact, the popularity of online dating allowed service providers to
reap an estimated US$313 million in revenue in 2002, according to
Jupiter Research, and is expected to continue to bloom, raking in an
estimated $642 million by 2007.”

Source: IDG Net
http://www.idg.net/idgns/2003/02/12/OnlineDatingOffersValentinesDayEveryday.shtml


The Online dating industry grew from $72 million in 2001 to $302
million in 2002 – more than a 400% growth.

“The Personals/Dating category surpassed both Business/Investment and
Entertainment/Lifestyles to become the largest paid content category
in 2002 with $302 million in revenues, up nearly threefold from $72
million in 2001. Those top three categories - Personals/Dating,
Business/Investment Content and Entertainment/Lifestyles - accounted
for 63% of online content spending in 2002, up from 59% in 2001.”
http://216.239.37.100/search?q=cache:ASnWtNbVKG4J:www.swepa.com/members/500.cfm+U.S.+online+dating+industry+billion&hl=es&ie=UTF-8


Mar 06 2003: 

The Personals/Dating category surpassed both Business/Investments and
Entertainment/Lifestyles to become the largest paid content category
in 2002 with USD302 million in revenues, up from USD72 million in
2001.
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358736&rel=true



==============
Online Daters:
==============


10% of unmarried people who have Internet access say they have signed
up for an Internet-based dating service at some point.


CBS News Poll - Finding Love Online
Feb. 17, 2003


“Overall, 15% of all Americans who have Internet access have visited a
web site where single adults meet, but 28% of all unmarried people
with Internet access have done so.

(. . .)

While many single web surfers are perhaps just flirting with the idea
of online dating, some have taken the plunge and signed up for a
dating service. Among unmarried people who have Internet access, 10%
say they have signed up for an Internet-based dating service at some
point.”

SUBSCRIBE TO INTERNET DATING SERVICE? 
(Among unmarried Internet users) 

5% - Yes, I have  

5% -  I have & someone I know has 
 
20% - I don't but someone I know has 
 
70% -  No, I don't & no one I know does 
 

“7% of unmarried Internet users say they have gone on a date with
someone they met online.“

GONE ON AN INTERNET DATE? 
(Among unmarried Internet users) 

6% -  Yes, I have 
 
1% -  Yes, I have & someone I know has 
 
42% - Someone I know has 
 
51% - No, not me nor anyone I know 
 

“Overall, 67% of Americans with Internet access do not think the
online world provides a good way to meet people. 24% say it does. Men
are slightly more likely to be accepting of it: by 27% to 21%, more
men than women with Internet access think cyberspace is a good place
for single adults to meet.”

Source: CBS News Poll
http://www.cbsnews.com/stories/2003/02/17/opinion/polls/printable540870.shtml


“Popularity of online dating industry continues to grow. 30 million US
people have visited an online dating site.”
http://www.cosmiccupid.com/more.html



======================
Additional Information
======================


The article at MSNBC News “Online dating: Everyone’s doing it” may
interest you. It includes statistics from the top online dating
services and other data.
http://www.msnbc.com/news/806278.asp?cp1=1#BODY



Search Criteria:

U.S. online dating industry billion
"Online dating” "expected to grow" +percent
U.S. online dating revenue
Online daters in the U.S.


If anything is unclear please request clarification and I'll be glad
to offer further assistance before you rate my answer and close the
question.



Best Regards,
Bobbie7-ga
schnores-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
Thanks so much.

Comments  
Subject: Re: "Annual Revenue of Online Dating"
From: bobbie7-ga on 24 Jun 2003 08:31 PDT
 
Thank you for the tip and rating.
--Bobbie7

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