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Q: Size Market for Pre-Made Meals ( Answered,   0 Comments )
Question  
Subject: Size Market for Pre-Made Meals
Category: Business and Money > Advertising and Marketing
Asked by: rocksolid-ga
List Price: $10.00
Posted: 28 Jun 2003 05:32 PDT
Expires: 28 Jul 2003 05:32 PDT
Question ID: 222760
What is the market for pre-made meals in the United States (in annual sales
dollars to consumers) and how fast is it growing (please provide source of data).
Answer  
Subject: Re: Size Market for Pre-Made Meals
Answered By: bobbie7-ga on 28 Jun 2003 20:12 PDT
 
Hello Rocksolid,

Thank you for your question.


The IDDBA Glossary of Food Programs defines Home Meal Replacement as
follows:


“Home Meal Replacement (HMR) is comprised of meals and components that
are freshly prepared or perceived to be freshly prepared
away-from-home and are ready-to-eat or ready-to-heat. These may be
sold through supermarkets, convenience stores, full-service and
limited-service restaurants, and specialty markets and non-commercial
food service outlets.”
http://216.239.51.100/search?q=cache:QAz4KKh6sFwJ:www.kenilworth.com/CGrocer/CG_00_06/CG_00_06_Story2.htm+Convenient+Meal+Solutions&hl=es&ie=UTF-8


From the above definition the pre-made meal can also be referred to as
the home meal replacement.


=================
Market and Growth
=================

The home meal replacement market currently is a $116 billion industry
and is expected to grow to $170 billion by the year 2005.


The following excerpts address the size of this market.


“It has been predicted that the home meal replacement category will
reach $116 billion in sales by 2003 with consumer choices ranging
from fast food restaurant take out to frozen packaged meal kits.”
http://www.oaaa.org/images/upload/research/20031308528668014966.pdf



“Prepared meals and meal replacement products are also a growing trend
with the variety of prepared meals increasing on a daily basis. The
American Frozen Food Institute predicts that the home meal replacement
market will double over the next four years to become a $170 billion
market.”
The Glass Packaging Institute: October 2002
http://www.gpi.org/glasstalk_archives/2002/glassOctober02.htm



Home Meal Replacement Market

“Continued growth is forecast for the home meal replacement market,
with sales reaching more than US$115 million by 2003. The increasing
number of working parents and busier single-person households will be
the primary force driving sales. In a recent survey conducted by the
Simmons Market Research Bureau, nearly 150 million adults purchased
prepared, ready-to-eat foods over a four-week period. This represents
nearly 78% of the adult population in the United States.”
http://atn-riae.agr.ca/us/e3361.htm



Home Meal Replacement - Billion & Growing by Henry Blaszek 
December 31, 2002

 “The exact definition seems to continue to change, but one thing that
has not changed is consumer interest , companies like Sara Lee have
released projections that show HMR accounting for as much as 80% of
food industry growth by 2005. Findings by McKinsey & Co. support that
premise from two perspectives. First, the fact that virtually all
foods sales growth by the year 2005 will come from food service.
Second, that by 2005 many Americans will never have cooked a meal from
scratch. Assuming that these predictions are even close, the HMR
segment could easily soar to nearly 170 billion a year in sales.”

“Today, consumers simply do not have the time or training to cook
twenty one (21) meals a week at home - the days of waking up to
breakfast and packing a lunch have been replaced with “dashboard
cuisine” , and “desk dining” , leading many time crunched consumers to
expect the same with dinner - and the solution - home meal
replacement.”

(..)

“Currently the HMR market seems to cater to the families who have an
average household income of $50k, but that is rapidly changing. It is
very likely that by 2005 the average will be reduced to include all
levels on income.”

Source: Chef2Chef
http://www.chef2chef.info/news/Editorial-Foodservice/Home_Meal_Replacement_-_Billion__Growing.htm



"Recent studies indicate that Americans want to spend no more than 15
minutes preparing a meal," according to a consumer research report
entitled "Trends in the United States: Consumer Attitudes and the
Supermarket 1999," released earlier this year by the Food Marketing
Institute. "Supermarkets have seen an increased demand for pre-made
and frozen foods," the report continues. "As dual-income households
and disposable income increases, more and more people turn to
ready-made foods, either frozen, refrigerated, or ready-to-eat--or
they eat out."

(..)

“Currently, one in five shoppers purchases prepared meals more often
from supermarkets than from any other food retail establishment. While
consumers overall still turn most often to fast-food restaurants for
takeout, the number of meals purchased at such outlets has steadily
declined over the years. In 1999, 31 percent of shoppers report
frequenting fast-food restaurants most often, compared to 46 percent
in 1994."

“To compete for takeout dollars, supermarkets are offering a variety
of "meal solution" products. The FMI study classifies these products
into three main categories: frozen, value-added, and ready-to-eat or
ready-to-heat.”

Pack World
http://www.packworld.com/articles/Features/10063.html



“An estimated home meal replacement market is expected to grow to $170
billion by the year 2005.”
http://216.239.51.100/search?q=cache:hRZEzGcO1WcJ:shop14.omahasteaks.com/servlet/OnlineShopping%3FDsp%3D215+%22Home+Meal+Replacement+Market%22+billion&hl=es&ie=UTF-8



“With growth rates of about 9-10% annually, home meal replacement
products also are "pretty hot," says Barbara Blakistone, senior
scientist, National Food Processors Association, Washington, D.C.”
Prepared Foods
http://www.preparedfoods.com/archives/1999/9902/9902map.htm



Home Meal Replacement 

“Continued growth is forecast for the HMR market, with sales reaching
more than US$115 million by 2003. The increasing number of working
parents and busier single-person households will be the primary force
driving sales. In a recent survey conducted by the Simmons Market
Research Bureau, nearly 150 million adults purchased prepared,
ready-to-eat foods over a four-week period. This represents nearly 78%
of the adult population in the United States.”
http://atn-riae.agr.ca/us/e3037.htm


Grocery Industry Courts Time-Pressed Consumers with Home Meal
Replacements

“Rising incomes, a growing tendency for both spouses to work outside
the home, and tightening constraints on family time have increased the
demand for meals requiring little or no preparation at home. As
Americans spend more money on prepared meals, supermarkets have
attempted to regain some of the dollars lost to the foodservice
industry by marketing fully prepared meals intended for home
consumption--Home Meal Replacements (HMR's).”
http://www.ers.usda.gov/publications/foodreview/jan1999/frjan99e.pdf



=========================
Refrigerated Food Segment
=========================


“In the U.S., the refrigerated food segment encompasses products such
as fully-prepared entrée and dinners, value-added meat and poultry,
prepared salads, value-added produce, pizza, pasta, sauces and lunch
kits.”

“In the U.S., supermarket sales of prepared refrigerated foods reached
$9.5 billion in 2001, according to Food Spectrum, Martinsville, N.J.,
a consulting and research organization. The company anticipates growth
to over $12 billion by 2005.”

Prepared Foods: 2002
http://www.preparedfoods.com/archives/2002/2002_5/0502chill.htm



“Food Spectrum estimates that supermarket sales of prepared
refrigerated foods reached $9.5 billion in 2001, and is anticipated to
grow to over $12 billion in 2005. Find out what's hot-and what's
not-among prepared refrigerated foods, including:

Fully-prepared, entrées and dinners, 
Value-added meats and poultry,
Prepared salads,
Value-added produce including bagged lettuce and fresh cut fruits and
vegetables,
Prepackaged pizza products,
Ready-to-eat lunch kit products, and 
Ready-to-cook refrigerated pastas and sauces

Food Spectrum: News
http://www.foodspectrum.com/news1.htm



What Do Americans Really Eat? 

“Convenient dinner solution sales have exploded, adding an average of
over 385 million meals sold incrementally each year for the last seven
years.”
(% of Consumers Who Will "Definitely" or "Probably" Try A Product
Based on the Attributes Below)
Ready-to-Eat                                         77%
Heat-and-Eat                                         76%
Packaged for on-the-go consumption   65%
No Utensils Required                              64%
Information Resources, Inc : February 2003
http://www.infores.com/public/global/news/glo_new_021003.htm



Additional information that may interest you:


Food for Thought, a quarterly publication of the Deloitte & Touche
Corporate Finance Group on the North American food processing
industry. (16 page publication)

http://www.deloitte.com/dtt/cda/doc/content/FoodforThought_Winter01-02(2).pdf


Meal Solutions: The Saving Grace for Supermarkets?
(15 page publication)
http://agecon.tamu.edu/iama/2000Congress/Forum%20-%20Final%20PAPERS/Area%20II/Young_George.PDF



Search Criteria:

Pre-made meals market billion 
U.S. meal solution OR solutions market OR industry billion
“Home Meal Replacement” billion
Convenient Meal Solutions
U.S. Meal Solutions market billion 2005
U.S. prepared meal market
U.S. Convenient Meal Solutions
U.S. prepared meal market
Commercially prepared meals



I hope this helps. If anything is unclear please request clarification
and I'll be glad to offer further assistance before you rate my answer
and close the question.



Best Regards,
Bobbie7-ga
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