Hello again ndj-ga, and thanks for clarifying your question so
promptly.
As I said earlier, there are a number of commercial services that can
provide much of the information you need. In my experience, InfoUSA
is the most robust of the services available, in terms of the depth of
their lists and the flexibility with which they can provide different
"slices" of the data. They advertise that their email lists include
more names "than all our competitors combined". While I can't
personally vouch for that claim, it certainly does seem to me that
they are the industry leaders in this business.
To begin to explore your options, pay a visit to:
http://www.infousa.com/
or you can call them at:
(800) 321-0869
If you take the online route, look at item #2 on their homepage, which
says:
------------------
2. Consumer Sales Leads & Mailing Lists
--Over 200 million people in 104 million households. Hundreds of
selections: Income, Age, Gender, Geography, Home Value and more.
--14.5 Million Consumer Opt-In Email Addresses
--Other Consumer Specialty Lists
------------------
So there you have your basic parameters. They have 200 million names
and addresses to offer, and 14.5 million email addresses. These can
all be sorted in an infinite variety of ways.
Presuming your highest priority is the email list, clicking on the
"opt-in email" list link gets you to the following important message
from InfoUSA:
-------------------
All of our 14.5 million email addresses are opted-in, i.e., the
customer has elected to receive third party emails. Now you can select
by powerful demographics like age, income, home ownership etc.
Additionally, all records have a postal address and phone number, so
you can develop an integrated marketing campaign.
* Email addresses are never released and InfoUSA will do the email
blast on your behalf. Call us for details.
-------------------
It's that last little asterisked bit that I want to bring to your
attention -- InfoUSA will not provide you the actual email list.
Instead, they do the mailing (or multiple mailings) for you.
Their site continues by stepping you through selection criteria. I
suggest you go ahead with this step. You can enter quite a bit of
detail before the system will ask you actually order your dataset.
Even if you don't order, the process is quite instructive. Their site
gives you the "three step" process:
-------------------
Follow 3 steps to find new prospects & grow your business:
Step 1: Start your selections.
Step 2: Order the list with your credit card on our secure site.
Step 3: Receive your list in real time via email or other popular
formats.
-------------------
The selections process is fairly straightforward. You can pick a
geographical subset (state, city, zip code, county, etc), or just
ignore geography all together and get the entire nation by default.
You can also sort by other factors, such as:
--age (e.g. 18 and over, to get the potential voting population)
--income
--home ownership
--gender
--type of car driven
--marital status
--ethnicity
--number of children, pets, grandparents
--religion
--buying habits
--etc, etc. The possibilities are almost endless.
I stepped through the process myself in the hopes of seeing the
pricing details for the full email dataset, with it's 14.5 million
listings. The process ended with two options, both of which included
the email distribution, as well as a data download for a mailing list
-- one set with a lot of information, the second options with bare
bones information:
-----------------
Option 1: One Email Campaign + Complete Sales Leads Database
InfoUSA will do the email campaign on your behalf
Data file includes Name, Address, City, State, ZIP+4, Phone Number,
Time Zone, County, Metro Area, Age, Gender, Income, Head of Household
Indicator, Carrier Route, Delivery Point and many records also
include: Purchasing Power Indicator, Housing Information, Nielsen
County Information, Mail Order History, Donor Type, Cat/Dog Owner,
Grandparent in Household, Veteran Present, Household with Internet
User, Female/Male Occupation.
Option 2: One Email Campaign + Direct Mail List
InfoUSA will do the campaign on your behalf
Data file includes Name, Address, City, State, ZIP+4, County, Metro
Area, Residence Type, Location Type, Number of Units, Carrier Route,
Delivery Point Bar Code.
-------------------
How much will all this cost you? Ah...there's the rub. InfoUSA will
give you online price information for small sets of data...say 10,000
names/addresses or so. But for large sets that run into millions of
names, you have to call them directly for the information. However, I
feel quite confident in saying that a list of millions of names will
likely run in the many thousands of dollars.
As Ive said before, these lists do not come cheap.
I hope this is the information you need. But if anything here is not
clear, or if you need additional information, just let me know by
posting a Request for Clarification, and Ill be happy to assist you
further. |