Hello Patsy - thanks for your question.
The slogan was: In Your Heart, You Know He's Right.
"Goldwater was receiving much criticism from the media and opposition
candidates saying he had extremist views. This slogan was used to
combat this negative publicity and attempt to make the point that his
views were not that different from most ordinary Americans."
1964 Presidential Campaign Slogans
http://www.presidentsusa.net/1964slogan.html
============================
"Every politician wants a simple, memorable, and moving slogan that
speaks to the hearts of the people and that captures the essence of
the candidate's cause. Many today still remember Barry Goldwater's
slogan from his 1964 presidential campaign, In Your Heart, You Know
He's Right. Of course, many also recall the opposition's spin on that
one, In Your Guts, You Know He's Nuts."
http://www.sc.edu/library/socar/mpc/exhibit/westexh/slogans.html
============================
Pictures of campaign buttons with the slogan (half-way down this
page):
http://www.msys.net/cress/ballots2/gdw_64.htm
More "heart" buttons (#90 and #95):
http://ronwade.freeservers.com/olderbetterrepublicans2.html
============================
Further information:
Barry Goldwater
http://www.wikipedia.org/wiki/Barry_Goldwater
The Goldwater Syndrome
http://www.democraticunderground.com/articles/02/11/16_goldwater.html
I hope this is helpful, but please let me know if anything needs
clarification.
Regards - Leli
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Goldwater slogan
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