Hello Doug!
Thanks very much for your question!
I posed your inquiries to Deborah Locker, the media relations officer
for the International Spa Association (ISPA). She tells me that her
organization’s research is done nationally, but there’s no reason to
believe that Chicago spa goers would differ from those in other
regions. ISPA publishes the Spa Users Report, which you can buy for
$250 if you’re a member of ISPA, $500 if you’re not. The 2003 edition
will be out in October. However, she generously gave me the basics
from the last published study, the 2001, for free.
That study showed the following demographic information on
spa users:
Generally, they are married with no children under the age of
18 living in the household. They are college graduates or higher,
employed full-time. Here are the average ages:
Day Spa – 41 years
Resort/Hotel Spa – 44 years
Destination Spa – 45 years (The destination spa would be your
highest end spa.)
Average annual household incomes can also be broken down by
the type of spa:
Day Spa - $96,000
Resort/Hotel Spa - $122,000
Destination Spa - $125,000
Locker says 21% of spa users are men, and the rest, obviously, are
women. The 2001 report does not include information on disposable
income or other spending habits, however, the upcoming 2003 report
will. You can buy the 2001 report by going to:
http://www.experienceispa.com/
There is another group, the Day Spa Association, which has a
report titled "The Demographics of a Day Spa Goer." They
wouldn’t divulge their information for free, but you can buy
the 30 page report for $95 if you’re a member, $125 if you’re
not. You can phone the DSA at 201-865-2065 or go to their website:
http://www.spaassociation.com.
The DSA report was done nationwide in late fall of 2002. It does break
down its information by state. Contact info for the Day Spa
Association:
The Day Spa Association
310 - 17th Strteet
Union City, NJ 07087
201-865-2065/FAX: 201-865-3961
Email: DaySpaAssn@aol.com
The Spa Association (SPAA) is a group that “unites and educates
the spa, salon, medical, and wellness industries.” They have a
2004 Industry Report,which you have to buy to read. It is $95, and
you can find it on their website at:
http://www.thespaassociation.com
They also have recently released a CD entitled "Opening a Spa, A Guide
to Getting Started," which you can order at 970-226-6145.
Here is further contact info for The Spa Association:
PO Box 273283 | Fort Collins, CO 80527
970-207-4293 | fax (970) 226-6627
info@thespaassociation.com
I hope that this answer is satisfactory. If there is anything you
think
is incomplete or unclear, I hope you will ask me to “Clarify Answer,"
before you rate it. If you are thinking of getting into the day spa
business, good luck!
Sincerely, cath-ga
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