Hi,
I require data/statistics on the Soccer Industry Equipment & Apparel
Market - (Soccer balls, accessories, uniforms, shoes, etc.) Broken
down as follows: - Overall World market size in $US - United States
and Canadian markets in US or Cacadian currency.
   
The answer should include a summery of Market Overview and Outlook,
Market Trends and a Description of each of the Key Competitors
including their Market Share, specifically - Adidas, Nike, Umbro,
Mitre, Lotto, Diadora and Reebok.

I have a limited amount of information for each competitor, which I
found on their corporate web sites. However, I need additional data
plus, most importantly - their market share.

I also have information on the number of soccer players, which I found
on the following links:

http://images.fifa.com/images/pdf/IP-499_06E_BC-finalreport.pdf
http://www.canadasoccer.com/eng/docs/2002_demographics_report.pdf
http://www.sgma.com/reports/data/2003/p28b-000-03.pdf

I would appreciate you assistance.

Thank you.

<Market overview.

The global soccer gear business is worth $2.5billion.
http://www.businessweek.com/magazine/content/02_44/b3806118.htm
The industry has seen huge growth. In 1998, the market for soccer
apparel, footwear and equipment was worth $1.1 billion
http://www.sgma.com/press/1998/press985985942-30983.html
http://www.sgma.com/press/1999/press985886109-3508.html

The major players in the soccer market are Adidas and Nike who between
control 60% of the market.
Global soccer market share: 
Adidas – 40%
Nike – 20%
http://cbae.nmsu.edu/~dboje/nikestockstories.html

World sales of soccer shoes are $5 billion. 1998 figures show that
Adidas has a 36% market share and Nike 16 percent.
http://www.wweek.com/html/sports070799.html

Spending by American soccer players on soccer related apparel and
footwear is an estimated $350 million. Spending on jerseys is
estimated to be $10 million. The largest market segment is youth
players aged 8 to 18 years.
http://216.239.51.104/search?q=cache:85twmFEZXZUJ:www.soccersolutions.com/images/DirectKick2001.pdf+%22soccer+market%22&hl=en&ie=UTF-8

In the U.S the amount spent in girls soccer is $2 billion a year.
http://www.womensoccer.com/wwcup99/wwccomment.html

The purchasing power of young soccer players in Canada is estimated at
over $1 billion and their influence on family purchases over $12
billion. http://216.239.51.104/search?q=cache:k067CngfzjIJ:www.canadasoccer.com/eng/media/CUSLProposal.pdf+canada+%22soccer+market%22++billion&hl=en&ie=UTF-8

A survey of soccer fans found that their favourite soccer sportswear
was Adidas (33.6%) followed by Nike (32.8%). Kappa was in third
position (10%) and Umbro fourth (7%).
http://www.footballranking.com/html/organization_press.asp

Market share of the athletic shoe business.
Nike – 39.1%
Reebok – 12%
New Balance – 11.6%
Adidas – 9.6%
http://taipeitimes.com/News/biz/archives/2003/03/09/197372


Outlook.
The following details come from the 2003 SGMA International State of
the Industry Report. The soccer market is part of the sporting goods
industry which is worth $50 billion at wholesale. In 2002 it achieved
growth of 2.3%. Sales are predicted to reach $50.5 billion in 2003 (up
2.9%). For 2003, soccer is the number one sport.  Factors affecting
the industry include severe price competition, fashion trends,
changing demographics, consolidation and tariff issues.

Trends.
There is greater participation of females in soccer. They represent
45% of all players and 47% of frequent
players.http://www.sgma.com/press/2003/press1042576085-13091.html
It is predicted that the women’s sector will grow to represent 50% of
the total U.S. market.
http://www.sgma.com/press/1999/press986503572-9968.html


A study of financial performance in the sporting goods industry is
available for purchase for the price of $125 for members of SGMA and
$495 for non-members.
http://www.sgma.com/reports/2003/report1053691710-19215.html


Major companies and their market share.

Adidas has an 80% share of the soccer market.
http://216.239.51.104/search?q=cache:730y70BcJ0QJ:www.prenhall.com/marketingspot/armstrong/38187_01_p1-33.pdf+reebok+%22soccer+market%22+percent&hl=en&ie=UTF-8

Adidas is the global leader in the soccer market. Their corporate
headquarters is in Germany. The company has sponsorship deals with the
major football organisations and many national teams.
http://www.adidas-salomon.com/en/news/archive/2003/2003_06_26.asp

Company description.
http://www.adidas-salomon.com/en/overview/general_information/default.asp

Adidas has a 45% market share of the soccer apparel market. Nike has a
6% market share.
http://216.239.51.104/search?q=cache:S_6hwE5dv-IJ:wwwfl.ebs.de/Lehrstuehle/Strategische_Unternehmensfuehrung/Lehre/NIKE/Nike%2520Brand%2520Management.doc+%22soccer+apparel%22+market++billion&hl=en&ie=UTF-8

Adidas has a 40% share of the soccer boot market.
http://www.adidas-salomon.com/en/investor/_downloads/pdf/annual_reports/ar_1998_e.pdf

Adidas has a 6% market share of the American market. Nike has 10% of
world market share.
http://216.239.39.104/search?q=cache:KwKhfDa0VEAJ:www.tnsofres.com/uk/industryexpertise/consumer/fashiontrak/FFocusAug02.pdf+umbro+%22market+share%22&hl=en&ie=UTF-8

Nike has 20% share of the $5 billion soccer market and Adidas 40%
share. http://www.j5studios.com/files/docs/doc/MGMT489_Nike_Reebok_A.doc

Nike’s soccer related revenues for 2002 are predicted at $500 million.
http://portland.bizjournals.com/portland/stories/2002/05/20/story2.html?page=2
1997 sales
http://216.239.51.104/search?q=cache:M9tcvMIewzMJ:www.geocities.com/Colosseum/Loge/8851/Pich_mom_quotes.html+%22nike%22+%22soccer%22+%22market+share%22&hl=en&ie=UTF-8

Nike’s global soccer revenues were $450 million in 2001, a rise of
24%. They predict that their global soccer revenues will reach $1
billion in the next five years.
http://www.businessweek.com/magazine/content/02_44/b3806118.htm

This Paper on Nike, includes company history and market share of the
athletic footwear industry.
http://sloanweb.mit.edu/50th/nikepaper.pdf

Nike’s soccer revenues have grown from $40 million in 1994 to $450
million in 2001. http://216.239.51.104/search?q=cache:TCrQ0xpDotsJ:www.sginews.com/sginews/nlussample.pdf+%22lotto+sport%22++soccer+share&hl=en&ie=UTF-8

Nike has 25% of the U.S. soccer market.
Soccer accounts for 2% of Nike’s annual sales of $9 billion.
http://www.its.caltech.edu/~xiuqin/strategy/Worldcup.htm

Nike is heavily involved in promoting its soccer business through
sponsorship deals.
http://seattletimes.nwsource.com/html/businesstechnology/134583963_nikechallenges260.html

Reebok has increased sales.
http://216.239.51.104/search?q=cache:5R0Gkk9VuzMJ:quickstart.clari.net/qs_se/webnews/wed/dv/Aearns-reebok.R4in_DAO.html+reebok+percent&hl=en&ie=UTF-8

Umbro’s market share of sports clothing increased from 6.9% to 10.7%
in 2002.
http://216.239.39.104/search?q=cache:KwKhfDa0VEAJ:www.tnsofres.com/uk/industryexpertise/consumer/fashiontrak/FFocusAug02.pdf+umbro+%22market+share%22&hl=en&ie=UTF-8

Umbro’s share of the Canadian soccer market has grown over a ten year
period from virtually nothing to No.1 dominance.
http://www.farwestcanada.com/082500.html

Umbro and a number of retailers face £100 million fines for price
fixing. http://www.thisismoney.com/20030530/nm63615_s.html

Diadora has a 12% market share.
http://seattle.bizjournals.com/seattle/stories/2001/06/04/story8.html

Lotto sport Italia
Lotto has an 18% market share of the soccer (football) segment.
http://www.lotto.it/inglese/news.asp?sez=1&new=180

Lotto had increased sales in 2002.
http://www.atptennis.com/en/newsandscores/news/news/lotto.asp>

<Additional links:>
<Nike, Reebok and Adidas dominate the UK sporting apparel industry.>
<http://www.wfsgi.org/_wfsgi/new_site/news/days/January_details.htm#outlines>

<Soccer balls>
<http://www.sgma.com/press/1998/press985986347-259.html>

<Soccer balls>
<http://www.citinv.it/associazioni/CNMS/archivio/strategie/foulball2.html>


<Search strategy :>

<"soccer market" billion>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&as_qdr=all&q=%22soccer+market%22&as_q=billion>

<reebok "market share" soccer>
<://www.google.com/search?q=reebok+%22market+share%22+soccer&hl=en&lr=&ie=UTF-8&as_qdr=all&start=10&sa=N>

<umbro "percent" soccer>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=umbro+%22percent%22&as_q=soccer>

<mitre "market share" soccer>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&as_qdr=all&q=mitre+%22market+share%22+soccer>

<"soccer apparel"  trends>
<://www.google.com/search?q=%22soccer+apparel%22++trends&hl=en&lr=&ie=UTF-8&start=10&sa=N>


<Hope this helps.>

---

Request for Answer Clarification by abaco-ga on 17 Jul 2003 11:40 PDT

Thank You for the info... However, there are a few broken links, which
are listed below:

Diadora has a 12% market share. 
http://seattle.bizjournals.com/seattle/stories/2001/06/04/story8.html

Lotto sport Italia 
Lotto has an 18% market share of the soccer (football) segment. 
http://www.lotto.it/inglese/news.asp?sez=1&new=180 

Also, there is very little info for the Canadian soccer market, would
you kindly provide some additional info.

Greatly appreciated.

---

Clarification of Answer by belindalevez-ga on 18 Jul 2003 10:41 PDT

< I’ve given alternate routes below to the links that are not working
for you. If they still don’t work post a further clarification and I
will find another solution.

Alternate route to http://www.lotto.it/inglese/news.asp?sez=1&new=180
Go to http://www.lotto.it/
Click on ENTER or Skip into
Click on Press area
Click on Corporate
In right hand column click on January 15 2003

To reach http://seattle.bizjournals.com/seattle/stories/2001/06/04/story8.html
You will need to register as a member which is free of charge. To
register go to http://seattle.bizjournals.com/ then click on register
(left column). The link to the page should then work.

There is very little free information about the Canadian market. 

Trendex Sports Vision produces a report on the Canadian sports apparel
market.
Estimated retail sales in 2002 were $1,178 million.
The summary gives retail sales since 1999 and a comparison of market
share of different types of retailers for 2000, 2001 and 2002.
The full report costs $525.00. However since you are only interested
in the soccer market it may be worthwhile trying to negotiate a price
just for the information that is relevant to your needs.
http://www.sportsvision.info/rprt_sprt_apparel.htm

Trendex Sports Vision also produces a report on the Canadian market
for volleyball, football and soccer equipment. The summary provides
estimated retail sales for 1999-2002 and a comparison of market share
for different outlets for the period 2000-2002.
http://www.sportsvision.info/rprt_volleyball.htm

A summary of the findings is also available at
http://www.sgma.com/press/2002/press1025105298-4150.html

A breakdown of the market place for soccer in Ontario is shown at
http://www.soccer.on.ca/OSN.nsf/a93f8fc45a396d178525681d005e2f20/b0dbb95056e7af0685256b76007cac64?OpenDocument

A report on the leisure pursuits of people in Alberta shows soccer is
one of the top 5 activities for single persons, households of two or
more unrelated single adults and households of two or more related
adults. Soccer is favoured by 18 to 34 year olds. It is popular with
both males and females.
http://216.239.51.104/search?q=cache:NeFH6MRwikUJ:www.cd.gov.ab.ca/building_communities/sport_recreation/recreation_survey/surveypdf/LL46_Outdoor_Pursuits.pdf+%22canada%22+soccer+demographics&hl=en&ie=UTF-8

Vancouver youth soccer demographics.
http://www.bcparent.com/articles/camp_2003/more_sports_program.html

Players in British Columbia
http://vancouverbreakers.com/facts.html

The number of people playing soccer.
http://www.statcan.ca/english/kits/winner/2002/grade8/stats_justin2.htm
http://www.statcan.ca/english/Pgdb/arts16.htm

Soccer in Canada involves 3-5 million people.
http://216.239.51.104/search?q=cache:7nv-ft39QhMJ:www.canadasoccer.com/eng/docs/AnnualReport2002.pdf+%22soccer+in+canada%22+million&hl=en&ie=UTF-8

There are currently over 700,000 registered players in Canada. By 2005
there will be one million registered players.
http://216.239.51.104/search?q=cache:k067CngfzjIJ:www.canadasoccer.com/eng/media/CUSLProposal.pdf+%22soccer+in+canada%22+million&hl=en&ie=UTF-8

An appearance of  Lavigne shown on Saturday Night Live where she wore
her old school soccer jersey resulted in sales of over 8000 jerseys
and an order for 1500.
http://www.mtv.com/news/articles/1470449/20030310/story.jhtml

Canadian soccer.
http://www.media-culture.org.au/reviews/sections.php?op=printpage&artid=161>

<Hope this helps.>

I wanted to give you 4.5 stars but the ratings did not allow for
this... Thanks for your help - job well done. I will want to use your
services in future.