There is a really sweet animated TV commercial for the antidepressent
Zoloft. All it basicallly consists of is a horizontal blob just
slinking along with a frown and a dark cloud over Little Depressed
Blob. After a little demonstration of molecules passing between
cartoon brain cells, Little Depressed Blob becomes Little Happy Blob
with a chirpy birdy flying overhead.
I have no idea whether or not this commercial is efficacious for sales
of Zoloft or not, but it's very sweet and entertaining.
Does anyone know who the artist is who drew this commercial?
Thanks,
Yesmam

Dear yesmam-ga;

Thank you for allowing me an opportunity to answer your interesting
question.

The “artist” you are inquiring about is 30 year-old international
award-winning animator and director Patrick Smith of New York. “His
most recent Public Installation "Columns" is currently on display
throughout downtown New York. At the present, Smith is working with
Blend Films NYC, a foundation that promotes animation and related
mediums as fine art. Patrick Smiths studio is in Tribeca, NYC.”

PAT SMITH PROFILE
http://www.patsmith.com/patsmith_profile.html
http://www.patsmith.com/images/delivery_director_01_big.jpg

On Pat Smith’s NEWS page, I found this blurb about his work on the
Zoloft project:

“Pat Smith has recently directed a series of animated spots for the
anti-depression drug, "Zoloft." The series of spots is being produced
by Pitch Inc. in New York City, the agency is Deutsch. Expect two more
to show up on air by this fall.”

http://www.patsmith.com/patsmith_news.html

You can read much more about this young man on his web site and
there’s even an email address if you’d like to contact him yourself
and tell him how much you admire his little animated “creature” seen
here http://www.patsmith.com/images/patsmith_cave.gif:

PAT SMITH, ANIMATOR, DIRECTOR, ARTIST
http://www.patsmith.com/index.html

Here you will find a great deal of information about his upcoming
animated movie “Delivery”:

http://www.patsmith.com/blend_index.html

I hope you find that that my research exceeds your expectations. If
you have any questions about my research please post a clarification
request prior to rating the answer. I welcome your rating and your
final comments and I look forward to working with you again in the
near future. Thank you for bringing your question to us.

Best regards;
Tutuzdad-ga



INFORMATION SOURCES

PAT SMITH
http://www.patsmith.com/patsmith_index.html




SEARCH STRATEGY


SEARCH ENGINE USED:

Google ://www.google.com


SEARCH TERMS USED:


ANIMATION ZOLOFT COMMERCIAL


ZOLOFT "PAT SMITH"

---

Clarification of Answer by tutuzdad-ga on 22 Jul 2003 14:13 PDT

Sorry. I messed up the link to the little Zoloft creature. Try this one:

http://www.patsmith.com/images/patsmith_cave.gif

Regards;
tutuzdad-ga

---

Clarification of Answer by tutuzdad-ga on 22 Jul 2003 16:01 PDT

It isn't a dumb question at all. In fact, people just like you (and
like me)wonder about actors, music and things seen in commercials so
often that I wish someone would start a commercial database similar to
what THE INTERNET MOVIE DATABASE (http://www.imdb.com) has done for
movies.


In answer to your follow up questions:

"Who is tutu?" The answer is, my 5 year-old dughter

"Are you really its dad?" The answer is, Yesmam...I am.

Looking forward to next time;
tutuzdad-ga

---

Clarification of Answer by tutuzdad-ga on 22 Jul 2003 16:09 PDT

And that you very much for the generous tip.

Regards;
tutuzdad-ga

---

Clarification of Answer by tutuzdad-ga on 22 Jul 2003 18:18 PDT

And THANK you too, for that matter.

(Sorry for the fat fingers)

Dad

tutuzdad-That was great work. I am concerned though that my question
is so silly that IT WILL RECEIVE A 5-STAR rating for, "You dummie,
what do you do with your life besides think of edgie and irrelevent
questions?" award!
Thanks so much tutuzdad. (By the way, who is tutu, and are you really
its dad?)
Yesmam

I couldn't find the artist's name, but it was very entertaining to
read the different ways in which people describe the "lead character"
in the commercial.

Online, the little fella has been called a walking egg, a circle
thing, a happy face, a bubble-man, a rock, a disembodied head
(yikes!), and -- my favorites -- a "blooby" and "that little blob
shlumping around."

Wow! Great work by tutuzdad! 

I failed to find that info, so I am really depressed, and am going to
shlump into my cave now. Wake me up if a birdie comes flying by, since
I might want some lunch. :-D

~pinkfreud

SHOOT, pinkfreud-just have to pop a Zoloft and go on. Go outside now;
the little birdy will be there to fly over your head.
Best,
Yesmam

Oh, dear.

I crept out of my crypt, and, as you said, the little bird was waiting.

He flew over my head, as promised.

Anyone know of a product that's good for removing avian doodoo? :-D

pinkfreud-One would usually post the question about removal of avain
poop under "miscellaneous," but I'm going to spare you the trouble and
recommend that you use a strong detergent based shampoo like Prell. Do
2 sudsings. Rinse well.

I e-mailed Patrick Smith complimenting him for the Zoloft commercial
and "the little blob guy." He was grateful and told me that he had
called him "dot" but said that he liked "little blob guy" better. Just
think, it was a brush with greatness, and the arts community too.
It's one thing to have fringy sensibilities, but to learn that there
is a "community" of us is so comforting.

Yesmam

Curious: Did you happen to share with him that he was being discussed
here? If so, what was his reaction?

Keep an eye on this very talented fellow. If insticts serve me, this
researcher predicts that the young man is destined for great things in
the world of animation and you will have the provileged of reflecting
on your brief but personal interaction with him.

Regards;
tutuzdad-ga

Hi tutuzdad-I did send the hyperlink of this page to Patrick, but have
no idea as to whether or not he will read it. He definately has cool
sesibilities because he's so appreciative of compliments about "Little
Blob Guy," a.k.a. "Dot."
I'm really looking forward to seeing his full-length animation DVDs
because if he can do that much with "Blob," then the sky is the limit
for other shapes, lines and squiggles.
(On his web-site, his DVDs are for sale.)
Best,
Yesmam