Buck slips , or credit card inserts, are those pieces of paper that
come with your credit card statement with promotional offers. Our
company is considering trying this, but would like to know the
response rate, say 1% .5%. What is normal ? More specifically, we
want to know the response rate for credit cards that are specific to
consumers tastes. For instance U of M. visa, or AIA MasterCard,
AFL-CIO Visa. To see an example go to
http://www.mbna.com/creditcards/cause_related.html
What would the response rate for buck slips with this type of credit
card? |