MTV's TRL, American Idol, and even M&M's candy give the power to the
viewer/consumer to use their voice, through their vote, to effect an
outcome. I'm trying to find as many examples as possible where this
is happening. Specifically, where are consumers empowered to
participate in a decision making process?
Like M&M's candy, are there other marketers that let the consumer make
a decision?
Like American Idol, are there other media companies where the viewer's
voice counts?
And I'm sure there are web sites where the collective voting affects
what others see.
I need as many examples as possible, please.
Thank you. |
Request for Question Clarification by
pinkfreud-ga
on
30 Jul 2003 16:03 PDT
I've noticed that several Researchers have locked your question, and
later dropped it without answering.
Examples of the kind of consumer "voting" that you seek are not
particularly easy to find. Many Researchers (including me) are leery
of attempting to answer a question in which a customer has specified
that he or she wants "as many examples as possible." It's not that we
don't want to help, but there's no way for us to know whether you
expect a list of five items, or a hundred.
This is an interesting question, and your price is attractive, but I
think you'll get faster, better service if you can give us some idea
of your expectations. Can you give a ballpark estimate of how many
examples would constitute a satisfactory answer?
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Clarification of Question by
tagged-ga
on
30 Jul 2003 16:22 PDT
I'm hoping to get between 5-10 examples. My ideal would consist of
some from various areas. Such as the original question outlines, what
media properties let consumers weigh-in. Which brands let consumers
have a say (but not in a focus group way). Good example(s) of
democracy on the web. I'm sure there are others, which is why I need
the help of professionals such as yourselves.
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Request for Question Clarification by
snapanswer-ga
on
30 Jul 2003 19:57 PDT
Are you only interested in situations where "the masses decide for the
masses" (like the M&Ms example where people vote on the color that all
consumers will then get) or, are you also interested in situations
involving one-to-one marketing, where each consumer has choices about
what is best for them personally, but not necessarily everyone else
(like British Airways having your favorite magizine or periodical
available)?
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Clarification of Question by
tagged-ga
on
31 Jul 2003 05:50 PDT
To the question of whether it's personalization or mass choice, I'm
interested in situations where it's more of a vote of the masses, like
M&M's.
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