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Q: NEED HELP PROMOTING NEW BUSINESS/ WWW.PERSONALPINBALL.COM ( Answered,   1 Comment )
Question  
Subject: NEED HELP PROMOTING NEW BUSINESS/ WWW.PERSONALPINBALL.COM
Category: Business and Money > Advertising and Marketing
Asked by: pinball2000-ga
List Price: $25.00
Posted: 01 Aug 2003 21:28 PDT
Expires: 31 Aug 2003 21:28 PDT
Question ID: 238055
Hello,  Our company builds one of a kind Custom pinball machines for
businesses and individuals.  I have tried various trade magazines and
bulk mailings with luke warm results. The possibilities are endless in
which clients can have any theme imagineable put on a pinball game.
The pinball machines when completed run 4500-8000.00 depending on
complexity.
    I'm looking for ways to target people or corporations with this
idea. I am also looking for people who can work on a commission basis
selling our product. I would like to also target individuals with
disposable income. Perhaps these people would want a pinball with
their favorite sports team or family on it. Is their any types of
people who could act as the middle person with people that want this
type of thing? Is their a way to market this to rock bands,actors,
movie producers, people with disposable income etc? Thanks in advance!
Answer  
Subject: Re: NEED HELP PROMOTING NEW BUSINESS/ WWW.PERSONALPINBALL.COM
Answered By: taxmama-ga on 09 Aug 2003 12:37 PDT
 
Dear Pinball200,

Sounds like a fun product. You didn't mention price. 
And of course, that would affect which market to hit.

You say:
"I am also looking for for people who can work on a commission basis
selling our product. I would like to also target individuals with
disposable income. Perhaps these people would want a pinball with
their favorite sports team or family on it. Is their any types of
people who could act as the middle person with people that want this
type of thing? "

THE best source of people like this, many of whom would LOVE a fun
product like yours, is the affiliate marketing community. 

These are people who make their entire living selling other people's
products on commission. Some of them even build their own sales teams
and get an over-ride on their commissions. 

You'll need some affiliate sales tracking software, which is available
with prices ranging from free to $5,000 or more per year. Some great
software can be as low as under $200.00 and let you track several 
levels of sales referrals. 

You could learn more about how affiliate marketing works at 
The Internet Affiliate Marketing Association 
http://www.iafma.org

It will tell you how to get started. 

Also, you'll want to read the Masters Course in Affiliate Marketing.
Here's a link to it, for free, with 207 pages of how to get your
affiliate program started, how to attract affiliates (your sales force).
It containts links to the major resources you'll need, as well as 
where to list your affiliate program and how to market your product. 
http://taxmama.com/EBook/AffMasters.pdf

This will get you started, and help you reach a sizable sales force. 
Some of these people really do make over a quarter of a million dollars
in commissions from all the products they represent. While others make
only pennies. So, even if you build a large force, you'll learn that 
less than 5% of the people who commit to you will generate all your sales.
But, with the right 5%, that's plenty. 

incidentally, you'll find gain excellent information by attending some of
the affiliate marketing conferences and meeting the other vendors and the
affiliates who represent them.

Annually, AffiliateForce   http://affiliateforce2003.com/
Affiliate Summit http://www.affiliatesummit.com/ (new, but already popular)

For more conferences - search Google for
"affiliate conferences" marketing

To see other companies that use affiliate programs (and to list yours), visit
Allan Gardyne's AssociatePrograms.com
http://www.associateprograms.com/search/index.shtml

Don't worry, this isn't hokey. Fortune 500 companies and others, use this for 
marketing, too. Companies like American Express, American Greetings, 1-800-
Flowers, Barnes and Noble, IBM, Xerox, Verizon...

This should be enough to get your sales going again.

Best wishes

Your TaxMama-ga

My Search? I know the industry and use affiliate programs for my own marketing

Search tips - "affiliate programs" merchant resources -adult 

or

Search for the big names in the industry:
"Shawn Collins" or "Declan Dunn" or "Ken Evoy" "Herby Olschewski"
Comments  
Subject: Re: NEED HELP PROMOTING NEW BUSINESS/ WWW.PERSONALPINBALL.COM
From: jbf777-ga on 07 Aug 2003 13:37 PDT
 
I would highly advise hiring an advertising consultancy.

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