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Q: Page Rank ( Answered 5 out of 5 stars,   0 Comments )
Subject: Page Rank
Category: Computers > Internet
Asked by: ccl1973-ga
List Price: $15.00
Posted: 03 Aug 2003 18:50 PDT
Expires: 02 Sep 2003 18:50 PDT
Question ID: 238669
I just downloaded the Google Tool Bar and I am curious to know why my
page rank is at zero.  Could someone help me out on this?
Subject: Re: Page Rank
Answered By: missy-ga on 04 Aug 2003 00:15 PDT
Rated:5 out of 5 stars
Hi there!

When trying to figure out why one has a particular Page Rank, it's
usually helpful to understand how Page Rank is calculated:

"PageRank relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual page's value.
In essence, Google interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google
remembers each time it conducts a search. Of course, important pages
mean nothing to you if they don't match your query. So, Google
combines PageRank with sophisticated text-matching techniques to find
pages that are both important and relevant to your search. Google goes
far beyond the number of times a term appears on a page and examines
all aspects of the page's content (and the content of the pages
linking to it) to determine if it's a good match for your query."

Page Rank Explained

"You may want to check and see if the number of other sites linking to
your URL has changed. This is the single biggest factor in determining
what sites are indexed by Google, as we find most pages when our
robots crawl the web and jump from page to page via hyperlinks. To
find out who links to your site, use Google's link: tool."

Why does my page's rank keep changing?

Some of the factors your Page Rank is based on include the content of
the sites which link to you.  This is probably your biggest problem,
as no sites link to you at all:

Search results:

Also, according to a WHOIS search ( ), your page is rather new -
your domain is showing as having been registered in March.  Even if
you had your site live and ready to go the day you registered your
domain, it's entirely possible that it was only just recently indexed
(during the last crawl or two).  The site is still quite young, and
it's not uncommon for new sites to have a PR of 0 for a while:

"We can probably give ourselves a break from stressing out if we
assume with a new site that

grey = not in index
PR0 = Page Rank is less than 1

Once the site goes through a couple of crawls and updates and *should*
have decent PR, if it's still grey or PR0 then it's time to worry. But
it still doesn't necessarily mean a penalty for the domain. Before
panicking about penalties it's probably the way of peace to examine
the site itself first to see if there are any problems."

WebmasterWorld - Page Rank All White?

"This isn't the dreaded "gray bar" PR0, where a gray bar fills the
PageRank meter on the Google Toolbar. That MAY mean a web page has
been blacklisted by Google. More often, it indicates that the page
simply isn't listed with Google or that there is no PR score is
available, for entirely innocent reasons, Cutts said. In contrast, a
white bar means a page has a "miniscule" amount of PageRank, more than
0 but less than 1."

Google Sued Over PageRank Decrease

Hajith at Jimworld opines that the Google Toolbar isn't working
properly.  This might also be a factor:

"At present dont worry about the page rank. Google toolbar is not
working properly these days... many people had the same prblem as of

What's With The New Everflux?

...but it's most likely just that your site is very new and has no
inbound links.  This isn't anything you really need to worry about, as
you can correct it by following a few simple steps:

1)  Get listed in DMOZ and Yahoo:

"Google partners on the Web include Yahoo! and Netscape. If you are
having difficulty getting listed in the Google index, you may want to
consider submitting your site to either or both of these directories.
You can submit to Yahoo! by visiting You can submit your site to
Netscape's Open Directory Project (DMOZ) by visiting
Once your site is included in either of these directories, Google will
often index your site within six to eight weeks."

What else can I do to get listed in Google?

2)  Get some folks with related pages to link back to you:

"The best way to ensure Google finds your site is for your page to be
linked from lots of pages on other sites. Google's robots jump from
page to page on the Web via hyperlinks, so the more sites that link to
you, the more likely it is that we'll find you quickly."

Submitting Your Site

Remember, when Google calculates Page Rank, it evaluates not just the
number of sites that link back to you, but the relevancy of the
content of those pages as well.  Contact the webmasters of other
community service sites like yours, and ask them to link to you.  Do
the same with the webmasters of several area businesses and the local
Chamber of Commerce.  Depending on the PR of those sites and the
relevancy of the content of those pages, you should see an increase in
PR in a few months.

3)  Be patient!

It takes some time for Google to find new content and backwards links,
as well as time to calculate a new PR.  Since Google is constantly
tweaking the search alogorithm, the crawl frequency, and the way PR is
calculated, your best bet is to simply make sure that your page is as
user friendly as possible and just let Google do it's thing:

"# Make pages for users, not for search engines. Don't deceive your
users, or present different content to search engines than you display
to users.

# Avoid tricks intended to improve search engine rankings. A good rule
of thumb is whether you'd feel comfortable explaining what you've done
to a website that competes with you. Another useful test is to ask,
"Does this help my users? Would I do this if search engines didn't

# Don't participate in link schemes designed to increase your site's
ranking or PageRank. In particular, avoid links to web spammers or
"bad neighborhoods" on the web as your own ranking may be affected
adversely by those links."

Quality Guidelines - Basic principles

For further information, you might want to give the Webmaster
Guidelines a thorough reading:
Webmaster Guidelines

...and participate in Google's public user support forum, where
webmasters discuss issues such as PR and how to improve it:

Hope that helps!


Search terms:  [ "page rank" "white bar" ] and Google's help pages.

Request for Answer Clarification by ccl1973-ga on 04 Aug 2003 06:17 PDT
I also ran some kind of program that tests links back to me and it
came back as zero, but I know of 3 web sites that are linking back to
me for sure.  Wonder why it isn't picking these up?

Clarification of Answer by missy-ga on 04 Aug 2003 08:01 PDT
Hello again,

If those sites are likewise new, or if you've only recently been
linked to from them, it can take time for the Googlebot to both find
the links and add them to the index.  Google only updates every four
weeks or so (and recently, the interval has been a bit longer while
they played with the search alogrithm), and it can take anywhere from
6 to 8 weeks after that for all links to be picked up.

Ultimately, (and I know I'm going to be branded a heretic by some)
Page Rank really isn't the make or break factor for any website.  Even
Google acknowledges that one should make pages for *users*, not for
search engines.  Did you build your site just to get lots of traffic,
or did you build it to serve as a useful resource for the Clarksdale

"With your help we averaged over 5,900 hits per day for the month of
July!" looks to me like you're doing just fine!


Request for Answer Clarification by ccl1973-ga on 04 Aug 2003 08:15 PDT
We definitely built the site to serve as an informational site for our
community.  I am trying to sort through all the search engine hoopla
to determine how to get our listing to the top of the search, and the
way I understood it was that page rank was a factor in that.  If you
search on Google for "Clarksdale" the first site that comes up is which states it is the official site of the City, and
this is untrue.  We will be hosting the sites for the City and County;
however, I can't get us up in the search engines so that those looking
for info on Clarksdale can find us.

Clarification of Answer by missy-ga on 04 Aug 2003 09:29 PDT
There is, unfortunately, no way to guarantee that you'll get to the
top of the search engine results pages.

You *can* improve your chances (and your PR), however, by following
the Guidelines published by Google and noted in the answer above. 
Here they are again for referenece:

Webmaster Guidelines 

Frequently Asked Questions

Google Information for Webmasters

You might also find the following discussion forums helpful:

Webmaster World

Search Engine Watch

...and have patience.  It can and does take time for changes to be
picked up, so don't be discouraged if you don't see immediate results.

Good luck!

ccl1973-ga rated this answer:5 out of 5 stars

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