When trying to figure out why one has a particular Page Rank, it's
usually helpful to understand how Page Rank is calculated:
"PageRank relies on the uniquely democratic nature of the web by using
its vast link structure as an indicator of an individual page's value.
In essence, Google interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google
remembers each time it conducts a search. Of course, important pages
mean nothing to you if they don't match your query. So, Google
combines PageRank with sophisticated text-matching techniques to find
pages that are both important and relevant to your search. Google goes
far beyond the number of times a term appears on a page and examines
all aspects of the page's content (and the content of the pages
linking to it) to determine if it's a good match for your query."
Page Rank Explained
"You may want to check and see if the number of other sites linking to
your URL has changed. This is the single biggest factor in determining
what sites are indexed by Google, as we find most pages when our
robots crawl the web and jump from page to page via hyperlinks. To
find out who links to your site, use Google's link: tool."
Why does my page's rank keep changing?
Some of the factors your Page Rank is based on include the content of
the sites which link to you. This is probably your biggest problem,
as no sites link to you at all:
Search results: link:www.clarksdalewebinfo.com
Also, according to a WHOIS search (
http://www.whois.sc/ClarksdaleWebInfo.com ), your page is rather new -
your domain is showing as having been registered in March. Even if
you had your site live and ready to go the day you registered your
domain, it's entirely possible that it was only just recently indexed
(during the last crawl or two). The site is still quite young, and
it's not uncommon for new sites to have a PR of 0 for a while:
"We can probably give ourselves a break from stressing out if we
assume with a new site that
grey = not in index
PR0 = Page Rank is less than 1
Once the site goes through a couple of crawls and updates and *should*
have decent PR, if it's still grey or PR0 then it's time to worry. But
it still doesn't necessarily mean a penalty for the domain. Before
panicking about penalties it's probably the way of peace to examine
the site itself first to see if there are any problems."
WebmasterWorld - Page Rank All White?
"This isn't the dreaded "gray bar" PR0, where a gray bar fills the
PageRank meter on the Google Toolbar. That MAY mean a web page has
been blacklisted by Google. More often, it indicates that the page
simply isn't listed with Google or that there is no PR score is
available, for entirely innocent reasons, Cutts said. In contrast, a
white bar means a page has a "miniscule" amount of PageRank, more than
0 but less than 1."
Google Sued Over PageRank Decrease
Hajith at Jimworld opines that the Google Toolbar isn't working
properly. This might also be a factor:
"At present dont worry about the page rank. Google toolbar is not
working properly these days... many people had the same prblem as of
What's With The New Everflux?
...but it's most likely just that your site is very new and has no
inbound links. This isn't anything you really need to worry about, as
you can correct it by following a few simple steps:
1) Get listed in DMOZ and Yahoo:
"Google partners on the Web include Yahoo! and Netscape. If you are
having difficulty getting listed in the Google index, you may want to
consider submitting your site to either or both of these directories.
You can submit to Yahoo! by visiting
http://docs.yahoo.com/info/suggest/. You can submit your site to
Netscape's Open Directory Project (DMOZ) by visiting www.dmoz.org.
Once your site is included in either of these directories, Google will
often index your site within six to eight weeks."
What else can I do to get listed in Google?
2) Get some folks with related pages to link back to you:
"The best way to ensure Google finds your site is for your page to be
linked from lots of pages on other sites. Google's robots jump from
page to page on the Web via hyperlinks, so the more sites that link to
you, the more likely it is that we'll find you quickly."
Submitting Your Site
Remember, when Google calculates Page Rank, it evaluates not just the
number of sites that link back to you, but the relevancy of the
content of those pages as well. Contact the webmasters of other
community service sites like yours, and ask them to link to you. Do
the same with the webmasters of several area businesses and the local
Chamber of Commerce. Depending on the PR of those sites and the
relevancy of the content of those pages, you should see an increase in
PR in a few months.
3) Be patient!
It takes some time for Google to find new content and backwards links,
as well as time to calculate a new PR. Since Google is constantly
tweaking the search alogorithm, the crawl frequency, and the way PR is
calculated, your best bet is to simply make sure that your page is as
user friendly as possible and just let Google do it's thing:
"# Make pages for users, not for search engines. Don't deceive your
users, or present different content to search engines than you display
# Avoid tricks intended to improve search engine rankings. A good rule
of thumb is whether you'd feel comfortable explaining what you've done
to a website that competes with you. Another useful test is to ask,
"Does this help my users? Would I do this if search engines didn't
# Don't participate in link schemes designed to increase your site's
ranking or PageRank. In particular, avoid links to web spammers or
"bad neighborhoods" on the web as your own ranking may be affected
adversely by those links."
Quality Guidelines - Basic principles
For further information, you might want to give the Webmaster
Guidelines a thorough reading:
...and participate in Google's public user support forum, where
webmasters discuss issues such as PR and how to improve it:
Hope that helps!
Search terms: [ "page rank" "white bar" ] and Google's help pages.