Hello.
According to NASCAR, racing fans spend about $2 billion on
NASCAR-related merchandise (i.e., clothes, souvenirs, die-cast cars,
etc.).
"Approximately 200 licensees sell NASCAR products such as die-cast
cars, apparel, hats, clocks and watches. Total annual licensing
revenue for NASCAR is approximately $2 billion."
source: NASCAR.com
http://www.nascar.com/2003/news/headlines/official/06/10/fanshop_speed/
Another report puts the figure at $1.5 billion.
"...NASCAR racing is considered the number one spectator sport in
America, with an estimated 75 million fans and more than $1.5 billion
in NASCAR branded retail merchandise sales."
source: racewaymedia.com
http://www.racewaymedia.com/article1798.html
search strategy:
nascar, merchandise, million
nascar, merchandies, billion
I hope this helps. |
