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Q: search engine placement ( Answered,   2 Comments )
Question  
Subject: search engine placement
Category: Computers > Internet
Asked by: howtolist-ga
List Price: $5.00
Posted: 08 Aug 2003 06:07 PDT
Expires: 07 Sep 2003 06:07 PDT
Question ID: 241356
Re: www.westminster-arch.com

On August 7, 2003 I was number one on the first page with the search
querry,apartments philadelphia,

Now I have dissapeared and cannot find my listing at all.

What happened? Did I do something wrong? How do I get listed again?
Answer  
Subject: Re: search engine placement
Answered By: robertskelton-ga on 08 Aug 2003 16:27 PDT
 
Hi there,

First of all, your site is still in Google's index, as this search for
Westminster Arch shows;
://www.google.com/search?q=Westminster+Arch

The problem therefore revolves around why, having once been at #1,
your site is so far down the results for "apartments philadelphia"
that it would be an effort to find.

You mention a specific date for the top ranking. If you had said "my
site was #1 for many months..." then I would focus on what has gone
wrong. However, given the under-developed nature of the site when
Google indexed it:
http://216.239.37.104/search?q=cache:V80RkLi8DDAJ:www.westminster-arch.com/+apartments+philadelphia+westminster&hl=en&ie=UTF-8

...it appears that the site is very new, and Google was indexing it
for the first time.

The most likely scenario is that Google's FreshBot found your site.
The FreshBot's primary role is to visit frequently updated sites every
day or two, and add the latest content to Google's index, to keep
results as fresh as possible.

Sometimes the FreshBot will happen upon a brand new site. In this
case, it usually only crawls the first page it finds, and doesn't
follow any internal links. Being picked up by the FreshBot adds extra
status to a page, and it is normal to receive a high ranking for a day
or two. Following that, your site loses the FreshBot status, and sits
in the regular index - but without links in and out of your site being
investigated, without internal links being indexed, and without a
PageRank being assigned. Which means it will then rank low.

The PageRank of 4 you can currently see with the Google Toolbar is an
estimate and not actual. It will be based on the link the FreshBot
followed to find your site originally.

You will receive proper indexing and ranking in due course. New sites
typically take 1-2 months to show up in Google's search results, and
any early moment of glory, courtesy of the FreshBot, should be seen as
an unexpected bonus.

Now, here's a big tip, and I hope you treat this seriously. Google
penalizes sites that run or participate in reciprocal linking schemes,
or link farms:

"Don't participate in link schemes designed to increase your site's
ranking or PageRank"
://www.google.com/webmasters/guidelines.html

"Fiction: Joining a link exchange or "free-for-all" link program will
boost my rankings.
Fact: Linking schemes do not increase a given site's PageRank, and
will often do a site more harm than good."
://www.google.com/webmasters/facts.html

Google easily notices pages like:
http://www.westminster-arch.com/docs/partner.html

...and it is highly likely to penalize your site once a few reciprocal
links have been noticed. I suggest that you find other ways of
obtaining links. I know, other ways are much more difficult....


Search strategy: personal experience


Best wishes,
robertskelton-ga
Comments  
Subject: Re: search engine placement
From: ldcdc-ga on 08 Aug 2003 10:30 PDT
 
Hi.

It seems to me that your webmaster is aware that keyword repetition
influences search engine listings. Take a look at Google's cache of
your homepage:

http://216.239.51.104/search?q=cache:V80RkLi8DDAJ:www.westminster-arch.com/+philadelphia+apartments+Westminster+Arch+&hl=en&ie=UTF-8

(that's a link; copy and paste it in your browser; make sure you use
the whole code)

It's a spam page with hidden text and lots of keyword repetition.
That's bound to get your site penalized.

Did you recently redesign your website? If you did, that was a smart
move, because now it seems to be a lot better than it was.

Just a comment...

ldcdc-ga
Subject: Re: search engine placement
From: 0a-ga on 21 Aug 2003 14:12 PDT
 
Google sometimes changes it's Ranking Algorithms (SERPs) - various
Positioning factors can receive priority in different orders - then
change again with different priorities.

Sometimes searching the various Google Datacenters individually can
show different SERPs or sites disappearing.

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