I can't prove it's a scam, but I'd bet my net worth on it.
If you go to the following page, you can see a listing of letters
similar to yours that the Travel Alert Club has sent:
Note the e-mail addresses that are being used:
Most of those addresses are addresses that are available for free.
I can think of no legitimate reason why a legitimate company that is
marketing via e-mail would:
1) Not have a web site
2) Not be findable
3) Not provide consistent contact information
4) Not have an e-mail address that isn't free
5) Use garbage words in the subject line to avoid being filtered out
6) Not tell you in which state it is licensed AND
7) Not indicate its affiliation with any industry group.
Another bad sign is that the links to any web sites or anything else
to do with the site don't work. The indicates instability at best.
The company's business also seems to be set up in a way that would
make it easy to take the money and run. What they're asking for in
the URL you provided is to send them $20, then in six to eight weeks
you receive a reservation request form. It reeks of a scam. Like I
said, I can't prove it's a scam. But to use the cliché, if it looks
like a duck, walks like a duck, quacks like a duck....
I don't now what this company's game is, but it's not operating like a
legitimate company would. I'd steer clear, way clear, of anything
this company has to offer.