Hello Maxie1,
I found a publication that contains excellent information.
The Garden Center Merchandising & Management Spring Pricey Survey by
Carol Miller – July 2003
The top 10 categories
1. Containers . . . . . . . . . . . . . . 87%
2. Mulch and fertilizer . . . . . . . . . 84%
3. Statuary . . . . . . . . . . . . . . . 71%
4. Wind chimes . . . . . . . . . . . . . . 69%
Tie 5-6. Fountains . . . . . . . . . . . . 68%
Pest and disease control . . . . . . . . 68%
7. Giftware . . . . . . . . . . . . . . . 67.5%
8. Smaller outdoor structures
(i.e., arbors, trellises) . . . . . . . . 66%
9. Tools . . . . . . . . . . . . . . . . . 62%
10. Animal repellents . . . . . . . . . . 60%
The bottom 10 categories
1. Café or wine/beer shop . . . . . . . 3%
Tie 2-3. Pet care . . . . . . . . . . . 8%
Grills . . . . . . . . . . . . . . . . . 8%
4. Cooking accessories . . . . . . . . . 11%
5. Linens (i.e., pillows, throws) . . . 12%
6. Music CDs . . . . . . . . . . . . . . 13%
7. Food . . . . . . . . . . . . . . . . . 16%
8. Outdoor lighting . . . . . . . . . . 18%
9. Large outdoor structures
(i.e., gazebos) . . . . . . . . . . . . . 19%
10. Indoor accent furniture . . . . . . . 20%
Full-range garden centers TOP 5
Tie 1-3. Fountains . . . . . . . . . . . . 96%
Mulch and fertilizer . . . . . . . . . . . 96%
Wind chimes . . . . . . . . . . . . . . . 96%
Tie 4-5. Containers . . . . . . . . . . . 95%
Pest and disease controls . . . . . . . . 95%
Green-goods-only garden centers TOP 5
Tie 1-2. Containers . . . . . . . . . . . 79%
Mulch and fertilizer . . . . . . . . . . . 79%
Tie 3-4. Cut Christmas trees . . . . . . . 33%
Pest and disease control . . . . . . . . . 33%
5. Animal repellents . . . . . . . . . . . 31%
The Spring Price Survey asked which product is most important to the
store after live plants.
1. Mulch and fertilizer . . . . . . . . . . . 37%
2. Containers . . . . . . . . . . . . . . . . 13%
3. Giftware . . . . . . . . . . . . . . . . . 8%
4. Water gardening . . . . . . . . . . . . . . 7.8%
5. Floral . . . . . . . . . . . . . . . . . . 7%
Greenbeam: Spring Pricey Survey 2003
http://www.greenbeam.com/features/tourimages/springpricesurvey2003.pdf
============================================
2002 Lawn & Garden Market Statistics taken from the National Gardening
Association's study of consumer gardening practices, trends, and
product sales for 2002 conducted by Harris Interactive.
The number of households that purchased each category of lawn and
garden products in 2002 were as follows:
Lawn and Garden Product Movement
------------------------------------------------------
Product Millions of Households
------------------------------------------------------
Nursery Products 57
Seeds/Bulbs 57
Indoor Houseplants/Supplies 59
Wild Bird/Pet Products 61
Watering Equipment 54
Soil Amendments/Mulch 53
Garden Tools 42
Outdoor Living/Barbecue 55
Floral Products 52
Insect Controls/Chemicals 51
Outdoor Fertilizer 56
Outdoor Power Equipment 27
Food Preservation 29
Plant Containers 30
Gardening Information 21
Lawn Care/Landscape Services 22
------------------------------------------------------
Sourece:
National Gardening Association: 2002 Lawn & Garden Market Statistics
http://www.nationalgardening.com/RSRCH/didyouknow.asp
=====================================================
From the report Future Vision - Garden Market by marketing expert Pam
Danziger, president of Unity Marketing:
“The fastest growing garden category is garden "hardware," i.e. the
accessories, products, furniture, tools and equipment that enhance the
consumers' gardening experience, rather than garden "software," i.e.
the plants, seeds, shrubs, trees and other plant material.”
(..)
"The big opportunity for garden marketers and retailers over the next
decade is to tap into consumers' growing passion to enhance their
enjoyment of the garden by adding luxury accents, furniture, and
accessories. Garden marketers with their traditional orientation
toward functionality must shift their thinking toward enhancing the
decorative value of their products."
Second most popular luxury purchase is luxury garden.
“Luxury garden purchases for high-end barbecues, luxury patio and pool
furniture and decorative garden enhancements, i.e. pools, fountains,
and sculptures, were the most widely purchased luxury product, second
only to luxury electronics in Unity Marketing's latest luxury market
survey.”
"Specialty garden-marketer Smith & Hawken is tapping into the luxury
garden trend by partnering with Saks to add garden boutiques into more
than 240 Saks' department stores nationwide. The product mix is
totally luxury, including teak outdoor furniture, gardening tools,
copper watering cans and pots, decorative pottery, and plant
containers.”
The report, Future Vision - Garden Market is a business planning tool
and is available from Unity Marketing for $495.
Unity Marketing
http://www.unitymarketingonline.com/reports2/garden/pr2.html
============================================
Additional information that may interest you
============================================
The Market:
“Consumers spent a total of $39.6 billion on their lawns and gardens
in 2002.”
National Gardening Association
http://www.nationalgardening.com/RSRCH/didyouknow.asp
“In 2002, the nation's lawn and garden retail sales totaled $39.6
billion, an increase of $1.9 billion, or 5 percent, over the previous
year, according to the National Gardening Association.”
East Bay Business Times
http://eastbay.bizjournals.com/eastbay/stories/2003/04/21/story6.html?page=2
Demographics:
“The most important consumers of lawn and garden products last year
were men, people 35-44 years of age or 55 and older, college
graduates, households in the Northeast, South and West, married
households, 2-person households, and households with annual incomes
over $75,000.”
National Gardening Association
http://www.nationalgardening.com/RSRCH/didyouknow.asp
You may purchase the 2002 National Gardening Survey Report
“Our new 200-page National Gardening Survey report includes 5-year
trend information and current data on purchases of more than 120
specific types of lawn and garden products. The report also tracks
where consumers purchased lawn and garden products by type of retail
outlet and mailorder.”
The price of the National Gardening Survey is $495 postpaid.
The National Gardening Survey
http://store.yahoo.com/nga-gardenshop/49-2002.html
Search Criteria:
Lawn and Garden Retail Sales by Category
Lawn and Garden Retail Sales by Category
"People buy" in lawn and garden
Fastest growing garden category
Lawn and garden sales category
Top 10 sales categories in garden centers
Thank you for your question and if anything I have written is not
clear, please make a request for clarification before rating my answer
and I will do my best to meet your needs.
Best Regards,
Bobbie7-ga |
