We are looking to understand what brands have identified
Moms and baby products as categories and/or consumers of interest and
priority.  For example, Pottery Barn Kids or the new Jack and Jill
retail store
developed by Gymboree or even the Burberry line of baby clothes. 
Please help us gather articles and information on the brands and
categories that are 'hot' in the Mom and Baby markets.  Thanks!

Greetings Loebandco:

I located a few articles and papers related to your query:

"When kiddie chic rules"
http://www.inq7.net/lif/2002/sep/29/lif_4-1.htm

"Going Ga Ga for Kiddie Chic"
http://www.washingtonpost.com/ac2/wp-dyn/A45818-2002Oct4?language=printer

"Gerber will spend the next two to three years on an ambitious
education campaign, Start Healthy, which broke in August, and converts
to plastic jars for all foods by 2005 (at moms' requests). Noble &
Associates, Chicago, is agency of record."
http://www.promomagazine.com/ar/marketing_brand_names/

"Now, McCauley & Co. is rebuilding the Loews brand image in
preparation for its centennial in 2004. (The company emerged from
bankruptcy last March.) Targeting mothers is one route. This fall
Loews teamed with UrbanBaby.com (an online resource for young,
cosmopolitan parents) for a ReelMoms program of weekly first-run film
screenings for moms and babies in New York City. Accommodations
included changing tables, healthy snacks, lowered volume, and play
areas."
http://www.promomagazine.com/ar/marketing_brand_names/

"Retail Brand Baby Products: What Do Consumers Think?"
http://ndchannel.com/images/papers/196_210.pdf

Cross promotion from Creative Grocery Merchandising
"The Barney/Luvs merchandiser was designed to support a joint
promotion between Procter & Gamble’s Luvs diapers and Lyrick Studios’
“Barney for Baby” products and videos."
http://www.creativemag.com/groc501.html

Baby products study - Nigeria
http://www4.semo.edu/managementandmarketing/MK449_Cases/BABYLOVE%2520BRAND%2520BABY%2520PRODUCTS_A.doc

Baby products firm looks to pacify market - from The Russia Journal
http://therussiajournal.com/index.htm?obj=3978

LifeBaby press release
http://www.thelifeshop.com/pressrelease/lifebabylaunch_nov01/lifebaby_pressrelease.htm


While searching for articles, I also found references to baby lines
from these labels:

Baby Guess
http://www.guess.com/Products/BabyGirls/
http://www.guess.com/Products/BabyBoys/

Eddie Bauer baby
http://www.target.com/gp/browse.html/601-6261729-7090541?node=1042354

Laura Ashley baby
http://www.babies-crib-bedding.com/Laura-Ashley-Crib-Bedding.htm

Osh Kosh
http://www.oshkoshbgosh.com/category.asp?did=3

John Deere
For babies, there's the John Deere Step N' Store Stool and the Storage
Chair for use in the nursery
http://www.babyage.com/searchResults.asp?requestloginid=&requestmemberid=

Harley Davidson
http://www.tinytreasuresbaby.com/harley_davidson_baby.htm

Jeep
http://www.babyage.com/searchresults.asp?srchBrand=117&brndname=Jeep

Simmons baby bedding and nursery furniture
http://www.netkidswear.com/kebacrbysi.html

Baby furniture stores are also springing up everywhere.  I live in a
smallish city and there are three I have noticed.  An example found
online is http://www.childrensfurniture.com/


Should you require clarification of any of the links or information I
have provided, please request it before closing the question and I
will be happy to respond.


SEARCH STRATEGY:

"kiddie chic"
brand names introduce baby products
brand name merchandising baby products
"baby products" brand name merchandising
"baby products" brand name promotion
designers join baby market
designer baby clothes

---

Request for Answer Clarification by loebandco-ga on 28 Aug 2003 19:16 PDT

Thanks journalist-ga.  A few additional brands we didn't see in your
information and hoped we could get:  Baby Style, the Burberry Baby,
Maclaren, Burts Bees, Pottery Barn Kids, Jack and Jill (Gymboree) ...
also, can you search for anything about 'marketing' and children's
brands?

Thanks!!!

---

Clarification of Answer by journalist-ga on 29 Aug 2003 07:33 PDT

I'll research those names and I apologize for not including them.  I
interpreted the "For example" in your question to mean you already
knew of those and was searching for others.  :)  Thanks for your
continued patience.

---

Clarification of Answer by journalist-ga on 02 Sep 2003 14:49 PDT

I have located some additional links for your perusal:

Gymboree 
http://www.gymboree.com

Burberry 
http://www.burberry.com
[Click on Childrenswear link - it's flash animation and the link
wouldn't copy correctly]

Pottery Barn Kids 
http://www.potterybarnkids.com/

Jack and Jill Furniture
http://www.jackandjillfurniture.com/

L L Bean
http://www.llbean.com/webapp/wcs/stores/servlet/CategoryDisplay?categoryId=28&storeId=1&catalogId=1&langId=-1&feat=ln

Burt's Bees Baby Bee
http://www1.burtsbees.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10001&storeId=10001&categoryId=10006&langId=-1&parent_category_rn=10001

extensive list of baby brands with links
http://www.babygifts4u.com/Brand_names.html

Kate Spade diaper bags
http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod4420109&parentId=cat000203

Anne Geddes baby clothing
http://www.annegeddesbaby.com/home.asp?src=AGspl%5Fbc&bounceback=www%2Eannegeddesbaby%2Ecom%2Fhome%2Easp&sessionid=1

Bratt Decor designer  furniture
http://brattdecor.com/

Kushies/Kooshies
http://www.kushies.com

BABYBJÖRN®
http://pregnantinc.com/shopsite_sc/store/html/BabyBjorn.html


BOOKS AND ARTICLES:

Marketing To Moms book
http://enotalone.com/books/ASIN/0761563660.html

Real-life moms talk about today's advertising and marketing
http://www.bsmmedia.com/news/advertisingresearch.html

How do companies capture the $1.7 Trillion Dollars a year Moms spend?
http://www.bsmmedia.com/news/advertising.html

What's Winning the Hearts of Mothers? - Mom's Favorite Ads 
http://www.bsmmedia.com/news/10ads.html

Marketing to Children Through Mom
http://www.bsmmedia.com/mommarket//articles/kidmarketing.html

Big Opportunities for Marketing to Moms Lie in Big Industries
http://www.bsmmedia.com/mommarket//articles/opportunities.html

Creating a Successful Marketing Plan (selling to moms)
http://www.bsmmedia.com/mommarket//articles/marketplan.html

Creating a business plan for reaching the Mom Market
http://www.bsmmedia.com/mommarket/articles/businessplan.html

Also see http://www.bsmmedia.com/mommarket/articles.html in the right
column for links to:
> Latest Research:
Market Info 
Statistics
> Case Studies:
Success Stories 
> Book:
Marketing to Moms 
> Newsletter:
Mom Market Report 
> Email Newsletter:
Mom Marketing News 
> Online Resources:
Free Articles 
> Mom Market Events:
Conferences and Seminars

Great job!  Thanks.

Howdy loebandco,

To hopefully add to journalist-ga's answer, there is "Arm's Reach."
http://www.armsreach.com/

They make the Co-Sleeper®, which is a baby bed that attached to the
parents' bed.

Looking Forward, denco-ga

That should be "that attaches" instead of "that attached" in my comment.

Apologies, denco-ga