Hello Dlstrouwb,
I am providing you with the data for online job seekers by age group
as requested in your clarification. I am including additional relevant
information as well.
From a recent article “The graying of online job seekers” by Toni
Fitzgerald in Media Life Magazine:
“With the national unemployment rate at 6 percent, the highest in
eight years and not projected to improve anytime soon, traffic to
internet job sites has spiked.”
18-24 years old ………………………18 %
25-34 years old ………………………22.9%
35-44 years old ………………………23.9%
45.54 years old……………………… 19.3%
55-64 years old……………………… 9.3%
65+ years old………………………… 2.3%
“Research from comScore Networks’ Media Metrix shows that people ages
18-24 now make up one of the smallest groups of online job seekers.”
(..)
“College job seekers represented just 5 percent of the category
audience, with about 1.25 million searchers.”
“Most of the traffic to these sites consists of job seekers in their
prime – a few years removed from college or high school graduation and
10 years or more away from retirement.”
“Surfers ages 35-44 make up the largest percentage of career internet
users, 23.9 percent, followed closely by 25-34s at 22.9 percent.”
“Younger surfers, ages 18-24, account for 18 percent while 45-54s
represent 19.3 percent.”
“The groups least likely to use the internet to search for a job are
the ones nearest retirement. Only 9.3 percent of users age 55 and
above used the internet to surf career sites, including just 2.3
percent of those 65 and above.”
The source of the information is comScore Media Metrix which is the
audience measurement division of comScore Networks.
Media Life Magazine: February 2003
http://www.medialifemagazine.com/news2003/feb03/feb03/2_tues/news5tuesday.html
=================================================
According to the Pew Internet Project survey the ages of online job
seekers are the following:
http://www.pewinternet.org/releases/release.asp?id=46
18-29 years old ………………………61 %
30-49 years old……………………….42 %
50-63 years old……………………….27 %
“The largest group of job seekers is in the 18 to 29 year old range at
61 percent, compared to 42 percent of those ages 30 to 49, and 27
percent of those ages 50 to 64. Additionally, 50 percent of the online
job hunting is attributed to men, compared to 44 percent of female
Internet users. Pew found that on a typical day, twice as many online
men are job-hunting as women.”
Internet News: Statistics July 2002
http://www.internetnews.com/stats/article.php/1437221
=================================================
Report on the State of Internet Job-Hunting 2002 by Katharine Hansen
This report includes:
- User statistics
- Job sites
- Rankings
Quintessential Careers
http://www.quintcareers.com/Internet_job-hunting.html
=================================================
Report: Most Job Seekers Loyal to One Career Site by Keith Regan
E-Commerce Times
May 6, 2002
“Older, Less Educated Less Likely to Use Career Sites – Internet users
under 50 years of age are seven percent more likely to visit career
sites than the overall online population, while people over age 50 are
22 percent less likely to visit these sites. College grads are four
percent more likely to visit career sites, while those failing to
attain a high school diploma are 12 percent less likely to visit these
sites.”
http://www.ecommercetimes.com/perl/story/17596.html
http://www.comscore.com/press/release.asp?id=276
=================================================
============
Preferred Jobs
============
The average age of a visitor at Preferred Jobs (
http://www.preferredjobs.com/ ) is 32.
Preferred Jobs Visitor Profile
Average age is 32.
70% are ages 25 to 45.
http://www.preferredjobs.com/_pges/prefer%20mediaKit/demographics.html
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Job Tool
=======
The median age of a visitor at Job Tool ( http://www.jobtool.net ) is
39.
“JobTool.net is a portal that offers its users the latest Job Market
News news from ALL of the major online Job sites. In addition,
JobTool.net offers users a highly rated emplyment research information
search engine, books, and much more.”
”Demographics: Primary Audience: - Median age is 39 - Median annual
income is $92,000 - 79% Female; 21% Male”
http://www.jobtool.net/advertising.htm
Search Criteria:
“Average age” online job sites
“Median age” online job sites
"Median age" of online job seekers
“Average age” of online job seekers
Users of online job sites are * years old
Demographics of online job sites
I hope the above information helps you in your research. If anything
is unclear or if a link does not function, please let me know and I’ll
be glad to offer further assistance.
Best regards,
Bobbie7 |
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