Dear Rembrandt,
The best options for you depend on the audience you are hoping to
approach. Since less than 10% of the US population actually travels
abroad (excluding Mexico and Canada, see my answer on that matter:
“How many people travel?” <
http://answers.google.com/answers/main?cmd=threadview&id=149623> ),
you are basically looking for a very narrow population, who has the
resources and the aspirations to travel abroad.
In order to find which media is highly consumed by this sector, I
searched for indexes of average income of media consumers, and found
the 2002 Mendelsohn Media Research survey “2002 Audience, Average
Circulation, and Readers Per Cop Reflecting Heads of Household With
Household Income of $75,000+” <
http://www.mmrsurveys.com/ppctotal02.htm>.
This survey presented the following magazines as worthy to advertise
in, in order to “capture” your very focal audience, interested in
traveling, home, and affluent enough:
Architectural Design – advertisement details at <
http://www.srds.com/srdslisting/servlet/fetchPageServlet?302028836923>
“Better Homes and Gardens”
To advertise in their Website: , www.bhg.com, read the details at <
http://www.bhg.com/mediakit/web/>
To advertise in the magazine, read the details here:
http://www.meredith.com/mediakit/bhg/print/print_edit_1.html
Gourmet and Bon Apetit magazines, have a cyber home that might be
worth advertising in. Details available at Condanet <
http://www.condenet.com/mediakits/epicurious/>
Concierge, of the same media network, might also prove successful:
http://www.condenet.com/mediakits/concierge/
InStyle is another preferred media by this group (InStyle includes a
television show, a Website and a magazine). Advertising information:
http://www.instyle.com/instyle/read/advertising/index.html ;
Similarly, the Martha Stewart empire includes every possible type of
media. You could read on advertising opportunities at <
http://www.marthastewart.com/page.jhtml?type=page-cat&id=cat662&navLevel=3&navHistory=&site=>
The Ivy League Network is a network publishing alumni magazines of the
Ivy League universities – most of the top private universities in the
United States (i.e.: Harvard, Princeton, Yale). You could find rates
and information here: http://www.ivymags.com/
Another combination of Website, magazine and TV network is the
National Geographic. You could read more about advertising online here
< http://www.nationalgeographic.com/about/advertising.html>
In the National Geographic Magazine <
http://magma.nationalgeographic.com/ngm/advertising.html>
In Traveller Magazine <
http://www.nationalgeographic.com/traveler/advertise.html> (by the
way, they had an issue on Italy this month, which could have been a
good opportunity).
The New Yorker, http://www.newyorker.com/site/contact/#advertising,
which also has a place for small ads, which might cost you less than
in other media outlets I mentioned.
Travel+Leisure Magazine is also concentrated tourism, and widely read
among the more affluent readers <
http://www.travelandleisure.com/contact/index.cfm#> , search for
advertising, almost on the bottom of the “contact us” section.
I hope this answered your question. In order to find the information
featured here, I searched for names of magazines, as well as for the
term [readers average income]
://www.google.com/search?num=50&hl=en&lr=&ie=UTF-8&oe=UTF-8&q=%22new+yorker%22+readers+average+income
If you require further clarification on this answer, please let me
know before you rate/tip this answer. |
