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Q: Pay Per click advertising for UK Financial services ( Answered 4 out of 5 stars,   0 Comments )
Question  
Subject: Pay Per click advertising for UK Financial services
Category: Business and Money > Advertising and Marketing
Asked by: moneyquest-ga
List Price: $50.00
Posted: 22 Aug 2003 04:26 PDT
Expires: 21 Sep 2003 04:26 PDT
Question ID: 247571
My company already advertises heavily on PPC search engines and I am
keen to maximise my campaigns so that we cover ALL combinations of
searches that browsers use. Apart from overture's search suggestion
toll and products like wordtracker what other online products or
services allow us to see exactly what internet users are searching
for, including plurals and miss-spellings. Also can you list the best
resources for learning how to maximise pay per click campaigns?
Answer  
Subject: Re: Pay Per click advertising for UK Financial services
Answered By: belindalevez-ga on 23 Aug 2003 02:13 PDT
Rated:4 out of 5 stars
 
<There are a number of sites that show the most popular searches. 

Keyword City
This site lists the most popular keywords and the number of times they
were searched on Goto.com.
http://www.keywordcity.com/Enter2.html
Financial keywords
http://www.keywordcity.com/DirBC.html

Search Words.
Lists the top 500 searches. It also divides the searches into
categories including financial services.
http://www.searchwords.com/find/#top50
Financial services.
http://www.searchwords.com/find/page.cgi?g=Business%2FFinancial_Services%2Findex.html&d=1

Alta Vista Real Search
This page shows recent searches on Alta Vista
http://uk.altavista.com/web/real_searches

Ask Jeeves – top searches
Shows the most popular searches carried out.
http://sp.ask.com/docs/about/jeevesiq.html

Metaspy
Shows current searches on metacrawler with obscene and offensive
searches filtered out. MetaSpy exposed is an unfiltered version.
http://www.metaspy.com/

Kanoodle.com Search Spy
Shows unfiltered searches.
http://www.kanoodle.com/spy/

Galaxy StarGazer
Shows the searches made on Galaxy with filtering out of obscene and
offensive searches.
http://www.kanoodle.com/spy/

Yahoo Shopping – What’s Selling Now
This site shows you what people are buying on Yahoo shopping.
http://search.store.yahoo.com/OT?

Espotting.
Click on Keyword Generator
When you enter a keyword it will tell you how many searches it has
received in the past 30 days.
https://www.espotting.com/advertisers/secureadvertisers/register01.asp?ReferralID=&ReferralTypeID=

Lycos 50
Lists the top 50 searches for the week
http://50.lycos.com/

Yahoo Buzz Index
Shows the most popular searches in various categories.
http://buzz.yahoo.com/

Google Zeitgeist
Shows what is searched for on Google.
://www.google.com/press/zeitgeist.html

Onestat.com
Web analytics service that helps you to identify you’re your customers
are searching for. They offer a free four week trial.
http://www.onestat.com/products/keyword-tracking/keyword-tracking.html

IdeaStream
A tool to track and evaluate pay per click campaigns.
http://www.ideastream.co.uk/pages/solutions/searchenginetracking.asp

Google Adwords is a tool to help you generate keywords.
https://adwords.google.com/select/main?cmd=KeywordSandbox


What people search for.
An article on what people search for.
http://searchenginewatch.com/facts/article.php/2156041


Maximising a campaign.

Argent The Journal of the Financial Services Forum January 2003
Making The Net Work
http://www.ambergreeninternetmarketing.com/ambergreen_argent_article.shtml

PayPerClickAnalyst.com
This site offers reviews, articles and news.
Articles
http://www.payperclickanalyst.com/pay-per-click-articles.htm
Reviews
http://www.payperclickanalyst.com/reviews.htm
Building up your keyword inventory.
http://www.payperclickanalyst.com/article-cindy-mcmahen-006.htm


A collection of articles about and reviews of pay per click search
engines.
http://www.payperclicksearchengines.com/search-engine-tips.shtml

Pay per click articles.
http://www.impsearch.com/articles/ppc-articles.php

Articles – overture monitoring
http://www.bluefruit.co.uk/overture_monitor.html

Do it Yourself PPC
http://www.patrickgavin.com/Do-It-Yourself-PPC.htm

Directory of pay per click search engines.
http://www.neurocyber.co.uk/pay_per_click.htm

Five Tips To Get The Most From The PPC’s
http://www.pay-per-click-search-engine.co.uk/ppc.htm

Optimisation tips. 
https://adwords.google.com/select/tips.html>


<Additional links:>

<Pay per click forum>
<http://www.webmasterworld.com/forum33/>


<Search strategy:>

<wordtracker overture>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=wordtracker+overture>

<wordtracker overture directory>
<://www.google.com/search?q=wordtracker+overture+directory&hl=en&lr=&ie=ISO-8859-1>

<"pay per click" article uk "financial services">

://www.google.com/search?q=%22pay+per+click%22+article+uk+%22financial+services%22&hl=en&lr=&ie=UTF-8&start=0&sa=N


<"pay per click" tips article>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22pay+per+click%22+tips+article>

<Hope this helps.>

Request for Answer Clarification by moneyquest-ga on 25 Aug 2003 07:58 PDT
what does needs attention mean as "status" are you still working on this?

Clarification of Answer by belindalevez-ga on 27 Aug 2003 00:48 PDT
<The status should be 'answered' as I have provided an answer. If the
answer is not clear or you need a further explanation, you may request
clarification. A request for clarification will result in the status
changing to "needs attention". I will then respond to the
clarification request.>

<Hope this helps.>
moneyquest-ga rated this answer:4 out of 5 stars
good answer and the links are all useful

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