A Stick value means that because of the limited number of radio
stations in any market, their is a value placed on a station that
doesn't have any audience or income. Companies like Kagan do this type
of evalutation. I am looking for the Stick value of a class B FM
station that is licensed to Philadelphia

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Request for Question Clarification by jbf777-ga on 01 Sep 2003 09:04 PDT

Hello -

The stick value isn't solely geography-dependent.  Can you disclose
any additional information about this radio station?

Thanks,

jbf777

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Clarification of Question by jerryl-ga on 01 Sep 2003 12:58 PDT

On the East coast their are two classes of FM Stations: Class A and
Class B.
Each market has a base price for a station. I am looking for the class
B base station price. It will probably  be somewhere between a low of
$70 million to a high of $120 Million. People like Kagan and BIA do
this type of evaluation.

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Request for Question Clarification by jbf777-ga on 01 Sep 2003 19:21 PDT

OK, I have some contacts in.  I will let you know what I find.

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Request for Question Clarification by jbf777-ga on 04 Sep 2003 12:55 PDT

I have gotten a general estimated number from one of the research
firms.  Would you like me to post that as an answer?  This is probably
as best as it will come without doing an actual evaluation of a
particular station.

jbf777

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Request for Question Clarification by jbf777-ga on 05 Sep 2003 15:44 PDT

Hello -

Still there?

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Clarification of Question by jerryl-ga on 05 Sep 2003 18:49 PDT

Post the number.

Hello -

If you choose to rate this answer, please do so after asking for any
necessary clarification/information.  Thanks for your understanding.

Per Kagan World Media company, the base price of a class B FM station
in Philadelphia, PA, with a good signal, is about $65-$70 million USD
in today's market.  This is a general estimate from a representative;
she also said that a harder number could be obtained by doing a
specific evaluation of the particular radio station in the area.

Search Strategy:
  o Contacted various research firms
  o Kagan World Media 
    126 Clock Tower Place
    Carmel, CA 93923-8746
    Telephone: (831) 624-1536
    Fax: (831) 625-3225
    Email: info@kagan.com 
    (Robin Flynn)
 
Thank you,

jbf777-ga
GA Researcher

The answer you gave me is from a vary reliable source.

Is there a particular station that you can identify by name?  "Stick
value" depends on many factors from tower placement to condition of
the broadcasting facility. It would help a Researcher to know any
other factors regarding this query.

Best regards,
journalist-ga

Thank you for the kind words, rating and tip!  Let me know if you need
any additional assistance.