Hello again Schnores,
Here are links to a report and a number of articles with excellent
data and information for the digital camera market. I am providing a
short excerpt for each one but I highly recommend you read each
article in its entirety.
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The Challenge of Bringing Digital Imaging to the Mass Market
Prepared by the Marketing Research Department of
Photo Marketing Association International
At the end of 2002 approximately 23 million U.S. households nearly
20 percent owned digital cameras.
Sixteen percent of digital cameras sold in 2002 were purchased as a
replacement for a film camera. If their film camera were to break, 50
percent of households indicated they would replace it with a digital
camera.
Preservation of memories overtook sending photos by e-mail in 2002 as
the top reason for taking pictures with a digital camera.
(..)
Twenty percent of digital images taken in 2002 were printed. The vast
majority of these images were printed via home printers, although
interest in retail printing continued to increase during 2002.
While the volume of conventional prints made in 2002 declined by
700,000 over the prior year, the volume of digital prints made grew by
1.3 million.
There are many excellent graphs and a wealth of market data in this
publication. You may download the full 16 page report here:
http://www.pmai.org/pdf/0403_pixels_to_prints.pdf
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From the Consumer Electronics Association Magazine May/June 2003:
CEA estimates that unit sales of digital cameras will increase 31
percent this year, to just shy of 10.1 million, over the 2002 figure.
By 2005, CEA projects, sales will hit 16.3 million units. Those are
heady numbers for the CE market.
Vision: Consumer Electronics Association
http://www.ce.org/publications/vision/2003/mayjun/p08.asp?bc=cat&category_id=28
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Digital Camera Penetration Reaches 20% of U.S. Households, According
to New Report by InfoTrends Research Group
April 22, 2003
InfoTrends Research Groups latest study of digital camera users
confirms that 20% of U.S. households now own a digital camera. Digital
camera penetration is rising rapidly and is expected to reach 30% by
the end of 2003. InfoTrends study of U.S. Internet-connected
households revealed that 45% of respondents own a digital camera and
that 24% of Internet-connected households plan to purchase their first
digital camera this year.
Cap Ventures
http://www.capv.com/home/Press/2003/4.22.03.b.html
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From Imerge Consulting Group:
Worldwide consumer digital camera unit sell-through in 2002 grew at a
healthy 25.5% yearly growth rate amassing $6.6B in street valued
revenue. The consumer digital camera market continued to be the third
highest growth sector of IT in 2002. Throughout Q-1 to Q-3 of 2002,
DSC unit sell-through growth remained around 18% to 19% and in Q-4,
cash-outs from refinancing provided enough buying power for consumers
to spend, increasing this rate up to 24.6% in North America.
Imerge Consulting Group March 2003
http://www.imergeconsulting.com/left-middle.htm
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From Cap Ventures:
Revenue from Worldwide Digital Camera Sales to Reach $11.8 Billion in
2007
Worldwide unit shipments of low-end digital cameras will reach 24
million units in 2002, capturing 28% of total worldwide camera sales
(not including one-time use cameras).
Unit volume is forecast to grow at a compound annual growth rate of
16% to reach 51 million units in 2007.
The top five vendors worldwide in 2002 are Sony, Olympus, Canon,
Fuji, and Kodak. Their market shares vary by country, depending on
user feature preferences and brand perceptions. Combined, these
companies make up 60% of the worldwide digital camera shipments.
Cap Ventures: November 2002
http://www.capv.com/home/Press/2002/11.05.2002.B.html
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The Global Digital Camera Market
- Worldwide revenue from low-end (sub-$1,000) digital camera sales
will reach $11.8 billion in 2007.
- Shipments of low-end digital cameras will reach 24 million units in
2002, capturing 28 percent of worldwide camera sales (not including
one-time-use cameras).
- Unit volume is forecast to grow at a compound annual rate of 16
percent to reach 51 million units in 2007.
http://www.ce.org/publications/vision/2003/janfeb/p63a.asp
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The digital camera market today is segmented into three categories:
the under $500 consumer cameras, the $500 to $1000 "prosumer" cameras,
and the $2000 and up enthusiast and professional cameras. Consumer
cameras typically have a 2 megapixel (MP) to 4MP sensor array, a 1.8"
color LCD display, and a 3X optical zoom lens.
Source: Codesta
http://www.codesta.com/knowledge/technical/digital_photography/index.jsp
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Sales of digital cameras that have an LCD viewing screen hit 10
million units for the year, compared with 6.5 million units in 2002,
according to a report from research firm IDC.
Major Players:
1. Sony
2. Olympus
3. Kodak
4. HP
CNET News.com - February 12, 2003
http://news.com.com/2100-1040-984381.html
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Digital camera sales still growing
By David Becker
http://news.com.com/2100-1040-949045.html?tag=mainstry
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Search Criteria:
Digital camera sales U.S. OR global
Digital cameras +sales million OR billion
Consumer Camera Market
I hope this helps you in your research. If anything I have written is
not
clear, please make a request for clarification before rating my answer
and I will do my best to meet your needs.
Best Regards,
Bobbie7 |