Please identify 5- 10 or more reputable newspapers and/or magazines that have
wide circulation, preferably national, and that offer inexpensive 
classified advertising for business services. The publications'
readership should be general or business and finance and resemble
those of the New York Times, Wall Street Journal, or Investor's
Business Daily, New Yorker, Atlantic, Forbes, for example. 

Publications with low-rate trial advertising could be included, for
example offers of a test ad that would guage market response prior to
committment to running the ad for a longer period of time.

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Clarification of Question by reb-ga on 01 Sep 2003 07:00 PDT

Hello researchers,

This is apparently too challenging as phrased. Does anyone wish to
suggest a modification of the question that will still aim to find
cost-effective advertising in a wide circulation, recognized,
publication?

reg-ga

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Clarification of Question by reb-ga on 03 Sep 2003 12:57 PDT

Dear scribe-ga,

Thank you for your thoughts and your attention. You might think of
inexpensive as being something that you know when you see it.
Advertising rates can potentially be low for various reasons,
including in order to build a circulation base. The ad could be very
small for the present purposes.

reb-ga

Hello reb-ga:

It was a pleasure to answer your question. My extensive research could
not reveal a newspaper that provide trial advertising and claims to
have a large circulation. The irony with the large newspapers is that
their advertising rates are very costly.

So, what should you do? I will suggest you to seek the help of
Newspaper advertising agencies that cater to the public rather than
the companies.

The advantage of these companies is that you can place your ad in a
large number of newspapers for half the price or even more than 50
percent. They not only offer huge discounts but also offer to put
advertisements in your choice of news papers on trial basis so that
you can gauge the effects of the advertisements.

One such agency is http://www.nationwideadvertising.com/

You can log on to their website and look for the rates of individual
newspapers, the total circulation and other information about the
newspapers. You can also sought out newspapers by large amount of
circulation, by state, by your budget and much more.

These advertising agencies also run ‘SPECIALS’ where they offer huge
discounts on advertisings and trail offers with plenty of such deals.

View a trial offer by the Nation Wide Newspapers at
http://store.yahoo.com/classifieds/natclasnet.html

Note! Please look at the bottom ad where you can select the newspapers
of your choice. Don’t worry about the URL as the agency uses the Yahoo
shopping cart for their order needs.

The best thing about these agencies is that you can tell them to
modify your ads by your needs at an extra price.

Another agency is http://www.advertisingresults.com

This is also a similar agency like Nation Wide Newspaper but they
cater to the groups of newspapers rather than individual newspapers
that allow them to cut their advertising price drastically. If you
really want to get the best discount prices, you might want to try
their services. You can sometimes put your advertisement in 20
newspapers for the price of one.

See Sample for Advertising at
http://www.advertisingresults.com/catalog/catalog.php?ID=28&Category=true&pgno=0&pagesize=200&customquery=

Before coming down to this solution, I researched a lot of business
oriented newspaper that have wide circulation and reasonable
advertising cost. The price difference is not huge but it is quite
acceptable to the average newspaper. Following are the six newspapers.

San Diego Transcript http://www.sddt.com/
Hartford Business Journal http://www.hbjournal.com/
Crain’s Chicago Business http://www.chicagobusiness.com/
Indianapolis Business Journal http://www.ibj.com/
Bankers & Tradesman http://www.bankerandtradesman.com/
Seattle Journal of Commerce http://www.djc.com/

Useful Keywords

‘newspaper advertising agency’
‘budget newspaper advertising’
‘newspaper directory’
‘business newspapers’

I hope this will help. If you are not satisfied, please clarify and I
will respond.

Thanks for using Google Answers and very good luck with your future
venture.

Best Wishers,
Leader-ga.

Thank you. Your refocusing of the question was helpful, and I like one
of your suggestions. I imagine that others exist in this category.

One man's "inexpensive" is another man's "expensive." What do you
consider "inexpensive," reb?

No publication with a national and/or high-income readership will have
low ad rates. Publication rates have to be considered in conjunction
with publication reach: If the publication has limited reach, or
reaches the wrong people, then advertising in it will be truly
expensive (no results) even though the ad rate may be low.  As for a
discounted "trial" insertion, that would seem unlikely. Rates go down
as frequency goes up. One-time insertions are the most costly.