Hi Scott,
From my research I have found that motivation of sales
professionals in any industry differs with each person. Some are
motivated by money, others by a praise about their work, and still
others with more vacation time. There are a variety of ways to
motivate.
The level of compensation depends on what the value of the product
is, and possibly how well an employee performs on a daily, weekly or
monthly basis.
I would suggest discussing this with your management team to see if
they feel that a commission would be helpful to your sales staff, and
if it would motivate them. They should have a better pulse on what the
staff wants and needs, which will help you make the best decision for
your company.
Below is information I've found on your question that might be
helpful.
Best of luck with your decision!
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-Morgan_Mann-ga
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Informative Articles & Websites
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TITLE:
Setting up a sales commission scheme
BY:
Clearlybusiness - HR and Training
http://www.clearlybusiness.com/business/bp00154.htm
WHY READ THIS ARTICLE?
It has information on how to set up a scheme for sales commision
and explains the cause and effect relationship of different schemes.
EXCERPT:
"...Some organisations pay their sales staff commission only - no
sale, no pay. Most owner/mangers, however, pay a basic salary and then
a sales commission on top.
Commission rates vary from industry to industry. They depend on the
value of the item sold, the company's margin on that product, and the
likely turnover.
Cardiff University Business School recently conducted research into
what is the most effective commission rate in terms of sales. It found
that most sales were achieved in companies where the commission paid
amounted to 15-20% of the salesperson's total remuneration. So basic
salary is therefore 80%-85% of the total..."
---
TITLE:
Sample Sales Commission Policy
BY:
Inc.com
http://www.inc.com/sales/freetools/21519.html
WHY READ THIS ARTICLE?
It has a sample of a sales commission policy that might help you in
forming your own.
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TITLE:
Three Greatest Traits of a Sales Manager
BY:
Curt Tueffert
http://www.ims-av.com/university/TrainingCourses/Salescourse/Three%20Greatest%20Traits%20Of%20A%20Sales%20Manager.htm
WHY READ THIS ARTICLE?
It explains what motivates sales professionals.
EXCERPT:
"...One of my biggest challenges as a sales manager is knowing how
to motivate the veteran sales professional differently than the new
recruit, fresh with enthusiasm yet limited experience. This challenge
grows in proportion to the size of your sales team. Susan Larkin,
Human Resources Manager at Unilearn gave me a great analogy. When
motivating sales professionals, you have to figure out the combination
that unlocks their potential. This brings to mind the old movies where
someone was trying to crack a safe. Once the right combination to
numbers were dialed into the lock, the operator would place their hand
on the lever, hold their breath, and turn. When the sales manager
finds the right combination, the lock opens and you have insight as to
what motivates that individual sales pro. Note, not all people are
motivated by the same thing, it takes the discovery process to find
each individuals combination..."
---
TITLE:
Director of Internet Sales
BY:
Get That Gig.com
http://www.getthatgig.com/sales_marketing/careers/c_drsales_tlkcity.html
WHY READ THIS ARTICLE?
It's a day in the life of an internet sales professional, and you
might gain insight to what employees expect in their jobs (the article
contains pay rate).
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TITLE:
Advertising, Marketing, Promotions, Public Relations and Sales
Managers
BY:
Occupational Handbook
http://www.bls.gov/oco/ocos020.htm
WHY READ THIS ARTICLE?
It has the median annual earnings of individuals in this industry,
which could help you in determining the amount of commission to give.
EXCERPT:
"...Median annual earnings in 2000 for advertising and promotions
managers were $53,360; marketing managers, $71,240; sales managers,
$68,520; and public relations managers, $54,540. Earnings ranged from
less than $27,840 for the lowest 10 percent of advertising and
promotions managers, to more than $137,780 for the highest 10 percent
of sales managers. ..."
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Salary.com
WHY GO HERE?
You can look up what people in the specific job you are researching
make and what benefits they expect, which can help you determin the
amount of commission, if any, to give. It also specifies the market
area, which can change the amount to be given.
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Newsletters - you might want to subscribe in some of these.
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Internet Technology on About.com
http://internet.about.com/
-They also have a great forum.
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