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Q: web site ranking in Google has dissapeared ( Answered,   0 Comments )
Question  
Subject: web site ranking in Google has dissapeared
Category: Computers > Internet
Asked by: kinkydisco-ga
List Price: $20.00
Posted: 11 Sep 2003 09:06 PDT
Expires: 11 Oct 2003 09:06 PDT
Question ID: 254601
My web site www.kinkydisco.net used to be ranked highly by Google when
searching for'Kinky Disco'.

Now www.kinkydisco.net is not even listed at all. What has happened?
Answer  
Subject: Re: web site ranking in Google has dissapeared
Answered By: slawek-ga on 11 Sep 2003 10:32 PDT
 
Good Day kinkydisco-ga,


Before I answer your question, please keep in mind: 
 
There are very few people in this world that KNOW Google's algorithm.
Us Google researchers are not included in that small group. This means
that my answer will be based on what the SEO (search engine
optimisation) community has learned about Google's ways, and not on
scientific information derived from the algorithm or behind the scenes
knowledge. There is a good reason why the algorithm is secret, and why
no one can just give a magic answer that will work 100%.

I have done some searching. Here are the results:


SEARCH TERM                          SERP*                    TOTAL
RESULTS
-----------                          -----                   
-------------
www.kinkydisco.net                   Page #1 Result #1        1
kinky disco                          700+                     46,100
"kinky disco"                        Page #1 Result #5        340

*Search Engine Result Page


For future reference, please make a note of
://www.google.com/ie?num=100
This address will give you a quick overview of the first few hundred
search matches on Google. Rather then going through pages of 10
results each, you can view 100 results per page in condensed format.
This is how I searched for the terms in the table above, and within a
minute or two knew that searching for kinky disco does not bring up
your site within the first 700+ results.

The good news is you are still in Google. You did not get banned for
any reason.

From the sounds of it, you did fall significantly for the search term
kinky disco. This could be due to an index update, or algorithm
change. For a while my page was on page 11 for a relevant search term,
then moved up to page 10, couple of days later I was on page 3, and
then I was gone. For a few days I could not find my website through
searching for the relevant search terms. A week later or so, I was
back in the listings on page two. Also, with more and more websites
added to the World Wide Web, each keyword becomes more and more
competitive every day. Where once no effort was required to get a good
listing, now SEO is required.

Google recalculates page relevance on daily basis, new pages get
added, indexes get updated and swapped, and in the end search results
will change.

The next part will give you some tips on achieving a better listing
for relevant key words.

Probably the highest value for keywords comes from your page title. If
you want to be found for specific terms or keywords, your first step
is to make sure that those terms are in your page title. This is not
the case with your current home page and making this change alone
could get you to the top ten results! I recommend this as your first
change.

Keywords and terms should be reinforced throughout the text on the
page itself. They should be used in the body of the text. This is very
important. Keywords in the page title that do not show up in the body
of the text can hurt your rankings. Many people have used irrelevant
keywords in titles and meta tags, in an effort to get traffic from
some popular keyword searches. A keyword that appears only in the
title or meta tags can be considered an attempt at tricking the search
engine if not reinforced through use in the text body.

With those two things taken care of, head off to dmoz.org and submit
your website there. Google takes a lot of content from dmoz.org
because it is edited by humans. This allows for higher quality
content. With a listing in dmoz.org, your search result in Google will
have some additional information included, namely the "Description"
line. If you do a search on Google for any term, you will see that
some pages have a "Description" included below the excerpt from the
actual page. This is a result of a listing in dmoz.org.

For more information on dmoz.org and how to submit to this directory,
visit http://www.bytechcanada.net/resources/website-promotion.shtml . 
There you will find instructions and tips for submitting to dmoz.org,
plus some other basic tips on website promotion.

I have answered other similar questions right here on Google Answers,
and they might be of some interest to you. They include more
information on the SEO topics and improving website ranking on Google.


QUESTION: Google Search Engine Placement
URL: http://answers.google.com/answers/threadview?id=248512

QUESTION: Higher Ranking in Google
URL: http://answers.google.com/answers/threadview?id=248442

QUESTION: Google Page Rank
URL: http://answers.google.com/answers/threadview?id=238877


SEARCH STRATEGY:
The above information is a collection of my knowledge on the subject
acquired through many hours of participating in SEO forums, endless
reading up on the subject, and experience gained while operating my
web design company.

I hope that the above information answers your question in full. If
not, please do not hesitate to ask for a clarification before rating
my answer.

Thank you for choosing Google Answers.


Regards,
slawek-ga
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