Before I give you your list of proposed names, I'd like to say a few
things about the selection of a business name. A business name is more
than that just a dot-com URL. It is part of your entire company
Selecting a name for your corporate presence should involve a
marketing firm's expertise in a complete evaluation of your company.
This would include and assessment of your business focus, branding
strategy, what it is you are naming, what you want the name to
communicate, key sustainable differentiators, your target market,
competitors' names, how your name will be used, your positioning, your
brand personality and strategy, and other related issues.
It's one thing if you are naming a Doggie Boutique to serve your
neighborhood. It's another if you are going to go head-to-head with
nationally known IT Recruitment firms.
Of course, no Google Answers Researcher can do the kind of in-depth
assessment that developing a corporate identity requires. True
branding is both a science and an art, usually entailing a team of
creative people, site visits, interviews with corporate principals,
and a thorough review of the market not to mention many thousands of
Additionally, a company's name and corporate identity is never just
based on availability of URL. Thats something that usually comes
later in the process. And, merely identifying the availability of a
dotcom does not ensure that you may use the business name in your
country, state or business field. There are myriad other
technicalities that can prevent you from using the name you have
Now, all of that said, I've still gone ahead and provided what you
asked for. My suggestion would be to bring all of these names to the
table at your next director's meeting, hash them about along with my
explanations and suggested keywords, and then approach a marketing
company with your "short list." They may well eliminate all of your
choices, but at least they'll understand your preferences and have
something to work from.
Naturally, I can't guarantee that you or they will approve any of my
suggestions. It's my understanding that you are looking for
idea-generation here rather than "The Name," so that's what I've
Business names can be based on many things and the experts will argue
to the end of the world, which of these things is right or wrong.
These include names based on the founder's (or partner's) name,
location, description of services, metaphors, compound words, and
I've tried to provide you with a list that crosses into most of those
categories so you can see how each one plays out given the focus of
your company. However, as per your request, I've put most of my focus
on names relevant to the IT placement industry.
For each name I've provide below, I've also provided a list of
"keywords" that are synonyms or similar ideas that may help you
generate other names within the same category. Please note that all of
these names can be re-combined with each other or with the terms IT or
Information Technology. In other words, Labor Source could be IT Labor
Source or Tech Labor Source.
In addition, you can add your location to the front of these names for
Chicago IT Recruitment
Or you can add the name of your owners, partners or founders, for
Allingham Precision Placement
NAMES THAT SUGGEST IT SALES / RECRUITING
technology, tech, tek, tec
information, info, computing,
placement, hiring, recruiting, recruitment
sourcing, resourcing, resources
job, work, workforce, workers, labor,
personnel, professional, pro, people, person, human resources
Tech-Force IT Services
Work-Tech IT Recruitment
IT Labor Source
IT Placement Works
IT Placement Source
IT Resources Now
IT Recruitment Source
Tech Pro Resources
RELATED URLS AVAILABLE
NAMES THAT EVOKE IMAGES OR SERVICE QUALITY/FOCUS
Employment screening: Prescreen, assess, select, test, evaluate,
evaluation, process, screen, endorse
Speed of service: Responsive, quick, on-the-job, turn-key, on-a-dime,
expedient, expedite, flash, agile, velocity, momentum
Matching candidates to jobs: link, connect, join, bind, match, attach,
glue, bring together, facilitate, enable
Perfect placement: exacting, precision, precise, high caliber
Candidate selection: insight
Precision IT Placement
Precision Tech Placement
Caliber IT Placement
Impetus IT Recruiting
Insight Resource Services
Insight Recruiting Services
RELATED URLS AVAILABLE
Suggesting speed, quick turnaround:
On a dime Placement
So, that's over 2 dozen names to choose from. But as I suggested,
those should be treated as just a start. Now your work begins in that
you can recombine all of those suggestions with each other and with
other keywords to reflect the actual atmosphere of your company and to
avoid conflicts with competing companies.
Using many possible combinations, you should be able to come up with a
hundred or so choices from which you can draw suitable names.
To check the names you select against URL availability, go to Name
Droppers and type in your proposed name. Do it with different word
spellings and combinations, word orders, and hyphenation to determine
if your name will work as a URL. You'll note that the available
related URLs that I provided to you comprised only a small sample of
what it potentially available for any word combination. What I gave
you were essentially my first choices. You may prefer others.
HOW TO CHOOSE A BUSINESS NAME
HOW TO CHOOSE A BUSINESS NAME
CHOOSE A COMPANY NAME
NAME STORMERS - CREATING NAMES
That should give you what you need to name your company. Please feel
free to ask for clarification (using your CLARIFY QUESTION button) if
anything I've said isn't clear.
Thanks for asking a great question. I've had fun brain storming it.
used imagination for ideas, thesaurus for similar words, and Name
Droppers for URL checking.
Clarification of Answer by
15 Sep 2003 09:34 PDT
Hi again gan-nag-ga,
Ok, today I took a new approach to your question. I started with
"real" words, but as you can imagine, most of those that carry any
weight are already used, re-used, and over-used. Of course, you can
combine them in creative ways to get a unique URL, but you may have
trouble registering them as your legal business name. I didn't follow
this path very far but did provide you with some examples. Nothing I
came up with had the dotcom available.
The second thing I did was "build" some invented words that are
loosely related to words we already identify with. That was how I got
your earlier words, Agilance and Selectance. Some of these have
already been used by other people and the dotcom is taken, in those
cases I've suggested alternate URLs that would work for you.
Finally, I went to a Latin Word list and drew some meaningful names
from there. Again, most of the obvious words there have been used, but
I did manage to put together a nice list of names based on some of the
lesser-used words. I've provided you with the Latin meaning of each so
you can see why I suggested it.
dignus : worthy, worthy of, meritorious
dignitas : merit, worth, prestige, dignity
consilium : deliberation, resolution, measure as in plan, advice
consilio : intentionally, on purpose, designedly.
exertus : tested, tried, approved, experienced
largitas : bounty, liberality
latus : broad, wide, extensive
parilitas : equality, level to make fit.
peracto : to carry through, complete, accomplish
quaero : to plan, search, procure.
LATIN WORD LIST
That should give you a nice additional selection of words. As I said
before, this should serve as a launching point for you. Take a few
that you like the sound of and combine them with your different
descriptive terms such as: solutions, placement, tech, IT, services,
recruiting, resources, etc. to make a complete business name.
Best of luck with your new company!