I have a propietary software product.  When it is placed on a cd-rom
master and duplicated, it enables the company to track who is using
the disc, where they are going on the disc, how long they stayed on
any given area of the disc and much more.  Companies spend millions of
dollars sending printed literature to customers - once it is in the
hands of the customer you never know if they looked at it and if they
did, where did they go and what interested them.  Unlike printed
literature, when you send  or hand out to a prospective customer a cd-rom with our
software on it, you will know if they have looked at it, where they
went and what interested them.  You will get an email that will tell
you immediately that they have run the disc. It's a great data
collection tool as well as a sales tool because when the user
registers on the cdrom you also have their contact information.   I
have a great product but with a very small marketing budget right now,
I need to narrow my focus and determine who my target market is.
Can anyone help?

Hi! Thanks for the question.

I have worked as a marketing staff at a service company and usually
when we want to make campaigns our main problems are the tracking part
of the success of such an activity. It is easier to do that for online
marketing but for offline campaigns it is quite difficult. Even
marketing consulting companies only can forecast but have difficulty
monitoring such a campaign.

Since you said that you have a limited marketing budget at this time,
I suggest that you offer your software to direct marketing consultants
themselves. Direct marketing consultants usually plans and then
support direct marketing campaigns but have difficulty tracking the
success rates for the brochures, catalogs they sent out for particular
clients. Your software could be a great help for them. The Direct
Marketing Association has a database of different types of
consultants.

Hundreds of companies are listed here. The resulting direct link
doesn’t go to the desired immediate results. Please follow the
directions below to get only the targeted companies for your campaign.

1. Go to this search page.
http://www.the-dma.org/servicelocator/#business

2. Choose “All Categories” in the “Search All/Primary Only” section so
as to get a larger number of listings.

3. In the “Service Firms” section. Check the boxes for “Marketing
Consultants” and “Marketing Research Firms” Marketing Research Firms
might also be interested in your CD-ROM since it could aid them in
data mining activities and other projects.

4. Choose the appropriate country 

5. Then click on the “search” button.

Search terms used:           
"direct marketing" consultants
  
I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
          
Thanks for visiting us.          
          
Regards,          
Easterangel-ga          
Google Answers Researcher

I am very excited about your answer!  I have never even thought of
direct marketing agencies.  I would rate you 10 stars if I could!  If
this works you will have brought me out of a 2 year search and I will
be forever grateful!  Here is a small tip but if this works and I
really think it will, there will be a larger tip when our product
takes off!  Thank you, thank you!

Thanks mr4698-ga for the kind words, 5 stars and for the generous tip! 

Good wishes for your business!