Good morning: When I search for BarbLock I don’t find the Barblock web
site. I do find the TC Tech web page for BarbLock but I don’t find any
of the pages from www.barblock.com? What am I doing wrong?

Hello, barblock-ga!

Well, you've arrived at a dilemma that many others have experienced. 
You've got a wonderful product, and a colourful, fast-loading website
to showcase it.  So where are all the people?

Fortunately, this is well-trodden ground, and lots of help is
available. If you use the search:

"Search engine ranking" 

on Google, for example (including quotes), you will find over 100,000
hits! Now, plowing through this many sites is frankly a pain.  Most of
them, unfortunately, wish to SELL you their services. If you wish to
employ a consultancy like these, be sure to ask for references (and
search for yourself to see how their clients are doing).

If you want a DIY solution, though,  I've sorted out a handful of
useful ones, to start you off:

Search Engine Ranking Magic: Easy to follow, point-by-point, free
advice about what works/doesn't and why.
http://www.search-engine-ranking-magic.com/

An article explaining search engines:
http://searchenginewatch.com/webmasters/rank.html

An overview of the how search engines work, with many constructive
tips:
http://www.monash.com/spidap.html

Another way to acquire a concentrated dose of assistance in a short
time is to search Google Answers itself!  From the GA home page, type
"search engine ranking" into the SEARCH GOOGLE ANSWERS FOR: box.
Results may be found at this URL:
https://answers.google.com/answers/main?cmd=search&q=search+engine+ranking&qtype=all

For information specific to Google, a similar search may be done to
find questions answered by Google staff (google_answers-ga):

https://answers.google.com/answers/main?cmd=search&num=10&q=google_answers-ga&qtype=answered

A sample answer from Google staff may be found on this thread:
https://answers.google.com/answers/main?cmd=threadview&id=17954

Bear in mind that search engines frequently change the criteria.  This
is inevitable as more and more sites find ways to "bend the curve" in
their favour.  You will need to revisit this subject periodically to
ensure that you stay well-ranked (or just ranked!) in site searches.

I hope this is helpful.

If you need further assistance, please feel free to request a
clarification. I'll be happy to help.

Why can't your site be indexed?  Because the search engine robots
cannot read it.

1) Your site is not visible to the search engines.  When viewed with a
text-mode browser (the only thing search engines can index) your site
looks like this:
"   [index.73.jpg]   [index.119.jpg]   [index.118.jpg]  
[index.77.jpg]   [index.120.jpg]   [index.79.jpg]   [index.80.jpg]  
[index.81.jpg] "

and so on.  You *must* provide text for the search engines to index. 
'alt' tags on your images.  Links to the internal pages via normal
href tags, no Java or Javascript funkyness.

2) It's not HTML.  Doesn't even pretend to be HTML.  Search robots
require the site to at least follow some conventions of HTML so that
they can read and then index the site.

The W3C validator pointed out well over 200 distinct errors with the
structure and syntax of your page.  The URL to view the validation of
your page is:

http://validator.w3.org/check?uri=http%3A%2F%2Fwww.barblock.com%2F&charset=%28detect+automatically%29&doctype=HTML+4.01+Transitional

This is the reference standard for HTML.  

With over 200 errors, I'd imagine that the robots would just give up
and move on to the next page.  With over 2 billion pages to index,
they cannot spend the time deciphering a broken set of HTML tags.

Solution:  Rebuild the page from scratch without using Front Page.  MS
Front Page built pages can only be viewed by a small subset of web
browsers, and most certainly cannot be viewed by a search engine.  Use
a standard text editor.  Write valid HTML.  Use CSS for appearance. 
Avoid needless javascript and Java and Flash.  You want to communicate
information.  Blinkin Lights and RollyScrolly things may look 'purdy',
but they won't sell software.

And they sure don't get indexed by search engines.

Finally, test your site in the big four browsers: IE, Netsape 4.x,
Mozilla 1.0 and Netscape 6.0.  If it isn't usable or viewable in one
of those, you just told 25% of your potential customers that you don't
want to talk to them.   Is that really the image you want your
business to portray?

I agree fully with wengland-ga's point on writing valid HTML and
providing alt text for the images; however the point about the 'top
four' browsers is a bit misleading. At this stage there really is a
'top one' browser, that being IE5/6, and if your site works in these,
you are satisfying likely satisying 97% of your audience. (See
http://news.com.com/2110-1023-895468.html)

I'm no Microsoft IE fan; I use Opera as my main browser and
(occasionally) Mozilla, but this is an unfortunate fact of life. There
are other benefits to what wengland-ga suggests however: your site
will likely load quicker, be more accessible to users with
disabilities and alternative browsing devices, future web browsers,
and, of course, the search enginges.