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| Subject:
Marketing ethics
Category: Business and Money > Advertising and Marketing Asked by: twistyrider-ga List Price: $18.00 |
Posted:
22 Apr 2002 06:01 PDT
Expires: 29 Apr 2002 06:01 PDT Question ID: 2595 |
Do any Fortune 500 companies have published policies on their marketing ethics? |
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| Subject:
Re: Marketing ethics
Answered By: katwoman-ga on 23 Apr 2002 11:37 PDT Rated:  |
Dear twistyrider, According to a 1979 survey by Bentley College's Center for Business Ethics, almost 75 percent of Fortune 500 companies had written ethics codes, so it would be safe to assume that the majority of Fortune 500 companies do have a written policy, although I don't know if those policies deal explicitly with marketing ethics. http://ecampus.bentley.edu/dept/cbe/20year/cbe20004.htm As you can see by the comments, some of the Fortune 500 companies have their policies online. I've listed a few more below. The American Marketing Association (AMA) is constructing a series of company profiles that might also be useful for finding ethics policies online; but that section isn't live yet. Here's where you can find the AMA ethics policy that all of its members are expected to follow: http://www.iaw.on.ca/trimedia/ama.html (To get to that policy on the AMA site, type "AMA Code of Ethics" in the search box.) To get to AMA company profiles section, click on this link: http://www.marketingpower.com/index.php? &Session_ID=22e1e3f6540c6141cec662816b520143 then click on "Business" and then click on "Company Profiles" If you're looking for paper copies, the resource that I found online that might be the most helpful is the Ethics Officer Association (EOA). The organization limits its membership to "qualified professional business ethics practitioners" and membership is $650 a year for individuals. In addition, more than half of the Fortune 100 companies are members. According to its website, the EOA also maintains a library that contains codes of conducts for many of its member companies. Access to the library is free with a membership. http://www.eoa.org/ I started with the top 10 companies from Business Ethics magazine's 100 Best Corporate Citizens list and cross-referenced it with the most recent Fortune 500 list to find this sample of companies with online ethics policies. (I've also included the links that others have listed below.) Company Fortune 500 ranking ====================================== IBM 9 http://www-1.ibm.com/partnerworld/pwhome.nsf/weblook/guide_index.html Fannie Mae 20 http://www.fanniemae.com/aboutfm/responsibility/index.jhtml? p=About+Fannie+Mae&s=Social+Responsibility Hewlett-Packard 28 http://www.hp.com/hpinfo/abouthp/corpobj.htm http://www.hp.com/hpinfo/abouthp/government/csr/engage2.htm Procter & Gamble 35 http://www.pg.com/about_pg/overview_facts/value_principles.jhtml?document=% 2Fcontent%2Fen_US%2Fxml%2Fcorporate%2Fcorp_overview_pvp_jun012000_purpose.xml Johnson & Johnson 47 http://www.jnj.com/who_is_jnj/cr_index.html United Technologies 59 http://www.uk.utc.com/utc_uk/press/downloads/facts_sheet.pdf Microsoft 72 http://www.microsoft.com/mscorp/values.htm Lockheed Martin 77 http://www.lockheedmartin.com/about/ethics.html Phillips Petroleum 81 http://www.phillips66.com/about/ETHICS.PDF Halliburton 153 http://www.halliburton.com/about/ethical_business.jsp Texas Instrument 236 www.ti.com/corp/docs/company/citizen/ethics/index.shtml Here are some additional links that you might find useful: Business Ethics Magazine http://www.business-ethics.com Ethics Resource Center http://www.ethics.org/ Applied Ethics Resources on WWW http://www.ethics.ubc.ca/resources/ I started my search in Google's Business Marketing category http://directory.google.com/Top/Business/Marketing/?tc=1 and then did a search on ethics using tge search only in Marketing button I also went directly to the Fortune 500 list and clicked on the company links http://www.fortune.com/lists/F500/index.html You can try the following search terms once you are on a corporate website: code of ethics business practices code of business code of business ethics ethical business Hope this is helpful, Katwoman |
twistyrider-ga
rated this answer:
Great research. Comprehensive answer. Well written and presented. Thank you. |
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| Subject:
Re: Marketing ethics
From: badrhombus-ga on 22 Apr 2002 23:24 PDT |
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<p class="MsoNormal">Several Fortune 500 companies publish policies on their
marketing ethics in the form of Codes of business. For example: </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal" style="margin-left:.5in">Phillips Petroleum (Fortune #81)
has a
<a href="http://www.phillips66.com/about/ETHICS.PDF" style="color: blue; text-
decoration: underline; text-underline: single">
<strong><span style="font-size:10.0pt;font-family:Arial">Code of Business
Conduct and Ethics</span></strong></a> which mentions following antitrust
regulations with regard to price fixing and marketing.</p>
<p class="MsoNormal" style="margin-left:.5in"> </p>
<p class="MsoNormal" style="margin-left:.5in">Texas Instruments (Fortune #236)
list its ethics policies in <span class="MsoHyperlink">
<a href="http://www.ti.com/corp/docs/company/citizen/ethics/index.shtml"
style="color: blue; text-decoration: underline; text-underline: single">
Ethics at TI</a></span></p>
<p class="MsoNormal" style="margin-left:.5in"> </p>
<p class="MsoNormal" style="margin-left:.5in">Halliburton (Fortune #153) lists
its corporate policies at <span class="MsoHyperlink">
<a href="http://www.halliburton.com/about/summary_code.jsp" style="color: blue;
text-decoration: underline; text-underline: single">
Code of Business Conduct</a></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">For online sales and marketing the Better Business Bureau
on its website lists several Fortune 500 sponsors of a Code of
<span class="MsoHyperlink">
<a href="http://www.bbbonline.org/Reliability/code/code.asp" style="color:
blue; text-decoration: underline; text-underline: single">
Online Business Practices</a></span></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">Sears (Fortune #32) has an “Office of Ethics and Business
Policy” To get a copy or Sears' ethics and business practices you can
write :</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal" style="margin-left:.5in">Sears Office of Ethics and
Business Policy</p>
<p class="MsoNormal" style="margin-left:.5in">3333 Beverly Road</p>
<p class="MsoNormal" style="margin-left:.5in">C3135B, Hoffman Estates</p>
<p class="MsoNormal" style="margin-left:.5in">IL 60179</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">You can phone 847-286-6030 or Fax 847-286-3325.</p>
<p class="MsoNormal">Website
<a href="http://www.Sears.com" style="color: blue; text-decoration: underline;
text-underline: single">
www.Sears.com</a></p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">A site dedicate to business ethics is
<span class="MsoHyperlink">
<a href="http://www.business-ethics.com/" style="color: blue; text-decoration:
underline; text-underline: single">
Business Ethics Magazine</a></span>.</p>
<p class="MsoNormal"> </p>
<p class="MsoNormal">An academic site listing 850 different
<span class="MsoHyperlink">
<a href="http://www.iit.edu/departments/csep/PublicWWW/codes/index.html"
style="color: blue; text-decoration: underline; text-underline: single">
Codes of Ethics</a></span> is online at the Illinois Institute of
Technology.</p>
<p class="MsoNormal"> </p>
</body>
</html> |
| Subject:
Re: Marketing ethics
From: badrhombus-ga on 22 Apr 2002 23:27 PDT |
Several Fortune 500 companies publish policies on their marketing ethics in the form of Codes of business. For example: Phillips Petroleum (Fortune #81) has a Code of Business Conduct and Ethics which mentions following antitrust regulations with regard to price fixing and marketing. Texas Instruments (Fortune #236) list its ethics policies in Ethics at TI Halliburton (Fortune #153) lists its corporate policies at Code of Business Conduct For online sales and marketing the Better Business Bureau on its website lists several Fortune 500 sponsors of a Code of Online Business Practices Sears (Fortune #32) has an “Office of Ethics and Business Policy” To get a copy or Sears' ethics and business practices you can write : Sears Office of Ethics and Business Policy 3333 Beverly Road C3135B, Hoffman Estates IL 60179 You can phone 847-286-6030 or Fax 847-286-3325. Website www.Sears.com A site dedicate to business ethics is Business Ethics Magazine. An academic site listing 850 different Codes of Ethics is online at the Illinois Institute of Technology. |
| Subject:
Re: Marketing ethics
From: badrhombus-ga on 22 Apr 2002 23:34 PDT |
Sorry I guess this google system doesn't allow HTML: Several Fortune 500 companies publish policies on their marketing ethics in the form of Codes of business. For example: Phillips Petroleum (Fortune #81) has a Code of Business Conduct and Ethics www.phillips66.com/about/ETHICS.PDF which mentions following antitrust regulations with regard to price fixing and marketing. Texas Instruments (Fortune #236) list its ethics policies in Ethics at TI www.ti.com/corp/docs/company/citizen/ethics/index.shtml Halliburton (Fortune #153) lists its corporate policies at Code of Business Conduct http://www.halliburton.com/about/summary_code.jsp For online sales and marketing the Better Business Bureau on its website lists several Fortune 500 sponsors of a Code of Online Business Practices http://www.bbbonline.org/Reliability/code/code.asp Sears (Fortune #32) has an “Office of Ethics and Business Policy” To get a copy or Sears' ethics and business practices you can write : Sears Office of Ethics and Business Policy 3333 Beverly Road C3135B, Hoffman Estates IL 60179 You can phone 847-286-6030 or Fax 847-286-3325. Website www.Sears.com A site dedicate to business ethics is Business Ethics Magazine. www.business- ethics.com An academic site listing 850 different Codes of Ethics www.iit.edu/departments/csep/PublicWWW/codes/index.html is online at the Illinois Institute of Technology. |
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