How are VOIP companies advertising to consumers? I'm mainly looking at
the big players in consumer VOIP: Vonage, Net2Phone, and Packet8. Any
media advertising examples would be great. Any events or PR stunts
would be great. Any in-store marketing would be great. Marketing
alliances with other companies would be good too. I'm not really
looking for price-related promos and referral programs, though.
Thanks.

Hi! Thanks for the question.

I have here the following examples of marketing campaigns to consumers
of VOIP companies. I will categorize them into different campaigns.

Marketing Partnerships:

“VonageŽ Announces Private Label Partnership with the Coldwater Board
of Public Utilities”
http://www.vonage.com/corporate/press_index.php?PR=2003_09_04_0 

“VonageŽ Shifts its Channel Sales Toward Retail, E-tail, ISPs and
MSOs”
http://www.vonage.com/corporate/press_index.php?PR=2003_03_21_0 

“Net2Phone Provides Yahoo! Phone Card With Voice-Activated Dialing
Capabilities”
http://www.heyanita.com/news/Net2Phone.html 

“SoftRISC and Commetrex Announce Technology and Marketing Partnership”
http://www.softrisc.com/softrisccommetrex.html 

“Quintum’s Tenor Switches and Unique Marketing Strategy Prove Winning
Combination for Australian VoIP Provider”
http://partners.quintum.com/files/prod_lit/VoIPex_Case_Study.pdf 

“T-Systems and VocalTec Expand Partnership to Address New Market
Opportunities in Africa”
http://biz.yahoo.com/bw/030825/255161_1.html 

“DATAWAVE AWARDED TELECOM CONTRACT FROM TSIG.com TO PROVIDE MORE THAN
3 MILLION LONG DISTANCE CALLING CARDS FOR COCA-COLA COLLEGE FOOTBALL
PROMOTIONAL CAMPAIGNS”
http://www.datawave.ca/invest/investor/press/press.asp?ID=167 

“ARTISOFT AND QUICKNET TECHNOLOGIES PARTNER TO
DELIVER VoIP SOLUTIONS TO SMALL AND MEDIUM-SIZED BUSINESSES”
http://www.quicknet.net/news/press_releases/pr091900_index.htm 

“Patton and Inalp Join Forces to Launch Telephony-Over-IP Products”
http://www.patton.com/cgi-patton/catalog-bin/pressprint.cgi?related=2003:00:15:19:06:10

“Tangerine and VoIPAmericas Announce Interoperability; Partnership”
http://www.tangerineinc.com/pdf/VoIPAmericas.pdf 


---------------------
Events:

“VonageŽ CEO Jeffrey A. Citron to Deliver Keynote Address at VON Fall
2003”
http://www.vonage.com/corporate/press_index.php?PR=2003_09_22_0 

“Net2Phone to Present at Upcoming Kaufman Brothers and UBS Events”
http://biz.yahoo.com/bw/030902/25159_1.html 

“Nortel Networks Enterprise VoIP Executive Briefings”
http://www.nortelnetworks.com/corporate/news/topnews/2001c/enterprise_voip_briefings.html

VON Europe 2003
http://www.pulver.com/europe2003/

VOIP 2003
http://www.telefocal.com/voip/


-------------------
Advertisements:

“Genuity Continues Brand Ads, Promotes VOIP”
http://boston.internet.com/news/article.php/984201

“Shoreline”
http://www.3marketeers.com/html/shore1.htm


------------------------
Press Releases:

Vonage Press Releases Page
http://www.vonage.com/corporate/press_index.php

“Net2Phone To Expand Offerings in Korea”
http://web.net2phone.com/about/press/releases/20030205.asp 

“iLocus Names Net2Phone India VoIP Service Market Leader”
http://web.net2phone.com/about/press/releases/20030415.asp 

SNOM Press Release Page
http://www.snom.com/press_dl_en.php 

“ElephantTalk Commences Strategic VoIP Partnership With Genesis
Systems”
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-15-2003/0002016691&EDATE=

“Marketing of Sweden's Ingate IP Telephone Equipment Begins”
http://www.mitsui.co.jp/tkabz/english/news/2003/030715.html 


---------------------
Newsletters:

SNOMA
http://www.snom.com/newsletter.php 

VocalTec
http://www.vocaltec.com/html/newsletter/April_2003.shtml 


Search terms used:              
VOIP marketing partnerships ads campaigns  
     
I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
             
Thanks for visiting us.             
             
Regards,             
Easterangel-ga             
Google Answers Researcher

---

Request for Answer Clarification by curiousdave-ga on 24 Sep 2003 10:49 PDT

Thanks. This is good information, and I'm satisfied with the answer. I
do need more information specifically on media advertising by those
three companies: net2phone, packet8, and vonage. I don't expect it,
but if you can find anything more on that specifically, I'd be very
grateful.

---

Clarification of Answer by easterangel-ga on 24 Sep 2003 15:54 PDT

Hi again!

I can only find one for Vonage. It seems that maybe due to the cost of
advertising, there isn't much for these companies.

"VONAGE Digital Voice GOES DIRECT; "CALLS" ON INTER/MEDIA ADVERTISING
TO LAUNCH TV CAMPAIGN"
http://www.vonage-news.com/pr_january_03.html

Thanks again.

Best Regards,
Easterangel-ga

Thanks for going into greater depth on this search. This is a very
useful answer and your work has doubtless saved me a lot of time. Good
researchers like you make this a very valuable service.