Hello loebandco-ga,
I was able to locate several references to the current status of the
publishing picture for the Parenting / Family category. All seem to
agree that this category of magazines has experienced a healthy
rebound in the past year. I hope that the reports I’ve found will meet
your needs.
Best wishes for all your projects.
~ czh ~
=============================================
FAMILY / BABY / PARENTING MAGAZINE PUBLISHING
=============================================
http://www.adage.com/page.cms?pageId=1012
Consumer magazine advertising linage
First quarter data for 2003
QwikFIND ID: AAO80I
Parenthood
American Baby C. 151.00 136.90
Baby Talk (10X) C. 100.00 91.90
Child (10X) C. 158.40 119.90
Fit Pregnancy (6X) C. 89.30 86.00
Nick Jr. (6X) C. 44.80 25.50
Parenting C. 222.30 173.40
Parents Magazine C. 315.60 264.80
Scholastic Parent 41.70 29.50
Working Mother C. 70.60 57.90
Total Group 1,193.70 985.80
% change 21.1
--------------------------
http://greyglobalgroup.com/greymatter/mediacommail/mcm040703.pdf
MEDIACOM the printed world
April 7, 2003
2003 So Far: Good Thing / Not A Good Thing
January – April monthly magazines continue the steady rebound that
began in 3rd quarter 2002. … Magazine categories reporting double
digit ad page increases included … Parenting / Family (+12%)
------------------------------
http://216.239.57.104/search?q=cache:NJ67cDA-2QEJ:www.adage.com/news.cms%3FnewsId%3D38481+magazine+circulation+parenting&hl=en&ie=UTF-8
RARE HOTSPOT IN THE MAGAZINE DOLDRUMS: PARENTING
Ad Pages of Category Leaders up as Much as 16%
August 11, 2003
QwikFIND ID: AAO91J
By Jon Fine
NEW YORK (AdAge.com) -- Consider Meredith's $115 million acquisition
of the American Baby Group last November. Consider the surprise
General Excellence "Ellie" claimed by Time Inc.'s Parenting in May at
the American Society of Magazine Editors' National Magazine Awards.
Consider the ever-keen interest for marketers to imprint their brands
in the skulls of consumers at crucial moments. And ... well, the
parenting category still seems to be one of the more unlikely hotspots
in the magazine world.
Last year, as the average magazine audited by Publishers Information
Bureau posted a 3.2% ad-page loss, Parents' pages rose 6.5%, and pages
for sibling title Child rose 21.4%. At Time Inc., Parenting's pages
rose 5.8%, while sibling Baby Talk's rose 9.2%, and Meredith's
American Baby shot up 16.8%. All those titles, save for American Baby,
remained in positive territory for the first seven months of this
year.
--------------------------------
http://www.adage.com/page.cms?pageId=943
Magazines by Circulation for 6 mos. ended 6/30/2002
Top paid circulation magazines for first half 2002 (compared with the
same period in 2001)
35 Parents 2,092,443 3.5
37 Parenting Magazine 2,039,462 27.1
57 FamilyFun 1,482,788 8.6
Magazines by Circulation for 6 mos. ended 6/30/2002
Top paid circulation magazines for first half 2002 (compared with the
same period in 2001)
QwikFIND ID: AAN96G
http://www.adage.com/page.cms?pageId=983
Magazine ad page leaders
For Jan-Mar 2003
Rank Magazine 2003 2002 % change 2003 2002 %
change
47 Parents 315.6 264.8 19.2 35,328,253 27,823,237 27.0
89 Parenting 222.3 173.4 28.2 26,121,150 19,713,344 32.5
QwikFIND ID: AAO61X
--------------------------
http://www.mediaweek.co.uk/Assets/en-gb/Downloads/ABC%20Issue%2022.08.2003/P16%20ABC%20AUGUST%2022.pdf
Baby Boom Boosts Parenting Titles
***** See chart for Top Five Parenthood – Three out of five magazines
showed strong increases for the first half of 2003
-------------------------
http://www.mediaweek.co.uk/Assets/en-gb/Downloads/P05%20MW%20ABCsupp%20Aug%2023.pdf
Pregnancy and Birth Swells Up
***** See chart for Top Six Parenthood – Chart shows three out of five
magazines showed strong increasees for first half of 2002
-------------------------
http://www.medialifemagazine.com/news2002/dec02/dec09/3_wed/news1wednesday.html
Sweet November for magazines
Teen + parent titles way up. Newsweeklies revive.
Suddenly the ad economy appears to be doing a lot better, with the
top forecasters telling us that 2002 is not turning out to be such a
bad year for ad spending after all--even in magazines.
***** See table for Parenting magazines. All seven show significant
increases for 2002 with overall increase of 19%.
-----------------------------
http://www.medialifemagazine.com/news2003/jan03/jan06/5_fri/news2friday.html
Dandy '02 for some magazines
Ad recession? Real Simple's ad pages up 68%
----------------------------
http://www.adage.com/page.cms?pageId=603
QwikFIND ID: AAM97T
Consumer Magazine Ad Linage
Quarterly report on magazine ad pages sold.
===============
SEARCH STRATEGY
===============
magazine circulation parenting
magazine circulation baby
magazine circulation rankings
ad pages family parenting magazines |
