How much money will US marketers spend online in 2004

Hello Monaroma-ga,

According to SageRock.com U.S. marketers spend $6.8 billion in 2004
online in 2004.

This figure was taken from the following article published September
25, 2003:

Locked and Loaded: Sales and Business Planning Ammo for Web Marketers
September 25, 2003

Article description:
“Figures and predicted trends from recent online-marketing studies,
which are worth keeping in mind when developing 2004 proposals and
internal marketing plans.”

Relevant excerpt:
"Aggregated data from eMarketer reveals online ad spending to reach
$6.3 billion by the end of 2003 for a 4.8% growth rate over 2002's $6
billion, and slowly climbing to $6.8 billion in 2004 and $7.2 billion
in 2005.”

SageRock.com
http://www.sagerock.com/website-promotion-articles/sales-business-planning.html



The following articles from CyberAtlas may interest you as well:


U.S. Online Ad Growth Underway 
http://cyberatlas.internet.com/markets/advertising/article/0,1323,5941_2234931,00.html


Online Ad Rebound Underway 
http://cyberatlas.internet.com/markets/advertising/article/0,1323,5941_2221201,00.html


Another interesting article:

Quick Stats - Projected online advertising marketing for 2007 (U.S.):
$14 billion
http://216.239.37.104/search?q=cache:Zy05esBrhcAJ:www.imediaconnection.com/content/stats/102402b.asp+US+marketers+spend+online+billion&hl=en&ie=UTF-8

Search Criteria:

U.S. marketers will spend * billion online in 2004
U.S. marketers online spending 
U.S. marketers online spending billion by year


I hope the above information helps you in your research. If anything
is unclear with my answer, please ask for clarification.


Best Regards,
Bobbie7-ga

---

Clarification of Answer by bobbie7-ga on 03 Oct 2003 10:16 PDT

A Miami Herald article dated: Aug. 11, 2003

“Jupiter Research projects a 10 percent boost in online marketing this
year, to $6.3 billion, compared to a 6 percent growth for advertising
overall. By 2008, Jupiter projects the online ad market to have
reached $14.8 billion.”

“But as marketers spend more on interactive advertising, they also
expect more, says Tobi Elkin, who covers interactive marketing for
Advertising Age.”
Miami Herald
http://www.miami.com/mld/miamiherald/2003/08/11/business/6493772.htm