Hello Rehabguy,
0
Disposable income is the income available to persons for spending or
saving after taxes have been deducted. Disposable income is also known
as discretionary income.
Glossary of Market Research Terms
International Market Research Information (IMRI)
http://www.imriresearch.com/www/gloss-en.htm
The majority of sources agree that consumers spend in the region of 80
percent of their disposable income within 10 to 20 miles of their
homes. Below you will find the sources from where these figures are
taken.
---------------------------------------------------------------
According to Lacey Lewis, chief financial officer of Cox Interactive
Media, consumers spend 80% of their disposable income within 10 miles
of their home.
"Most people do their shopping and do their spending of their
discretionary income-80 percent of that within 10 miles of their
home," Lewis says. "That's why we believe that this is a great
business and it will continue to be a great business going into the
future."
Broadband Week: February 19, 2001
http://www.broadbandweek.com/news/010219/010219_cable_cox.htm
---------------------------------------------------------------
TRACEY S. ROTH, Managing Editor of C@LL CENTER Solutions at Technology
Marketing Corporation states that consumers spend about 80 percent of
their disposable income within 20 miles of their homes.
Traditional stores have in the past reaped the benefits of the fact
that a large portion of consumers spend about 80 percent of their
disposable income within 20 miles of their homes. This statistic will
likely turn around to bite retailers, as a consumer can't get much
closer to their homes than the PC in the corner of the living room. In
an era in which the average American worker's leisure time has
drastically declined, choosing to order items off a Web site rather
than wasting a full hour to drive to a store across town and fight for
a parking space is too appealing to resist.
TRACEY S. ROTH at: troth@tmcnet.com
Source: Technology Marketing Corporation
http://www.tmcnet.com/tmcnet/columns/tracey081199.htm
---------------------------------------------------------------
George L. Felton, Founder, President and CEO of BendAds Inc. states
that 90% of the disposable income of an average consumer is spent
within 10 miles of their home.
BendAds mission is to help build the new local economy by harnessing
the potential of the Internet to streamline local commerce. Everyone
is talking about the global economy, but at BendAds were going after
a much larger opportunity. The average consumer is said to spend 90%
of their disposable income within 10 miles of their home.
BendAds Inc
http://www.prweb.com/releases/2001/11/prweb30398.htm
---------------------------------------------------------------
Kenneth R. Behrins, Managing Partner of Staten Island Business says
that consumers spend approximately 70% of their disposable income
within 12 miles of their homes.
Q. If the Internet is a "global medium" does it make sense to
advertise locally?
Absolutely. It is a business fact that consumers still spend
approximately 70% of their disposable income within 12 miles of their
homes. As a local business owner you should take advantage of that
fact and advertise to your Staten Island neighbors.
Contact Information:
Kenneth R. Behrins
Managing Partner
info@sibusiness.com
Telephone (718) 447-1594
Fax (718) 816-5483
Source : Staten Island Business
http://www.statenislandbusiness.com/faq.html
---------------------------------------------------------------
According to John Stewart, in the article Finding a niche by D.C.
Denison, that ran on page C1 of the Boston Globe on 8/13/2001,
consumers spend 80 percent of their disposable income within five
miles of home.
Globe Newspaper Company
http://www.easyask.com/articles/BostonGlobe08132001.htm
---------------------------------------------------------------
Traditional co-op and dealer locator services extend to the web. Look
for major retailers and national brands to unveil web strategies
"starring" their local franchisees. They know that consumers spend 80
percent of their disposable income within 20 miles of their homes.
Using the web to drive consumers around the corner makes business
sense.
http://www.clickz.com/ad/ad_strategy/print.php/812981
---------------------------------------------------------------
Search Criteria:
"Consumers spend * * * disposable income"
"Consumers spend" "disposable income" "* miles"
"disposable income" "* mile radius "
Disposable income spending patterns
"Discretionary income" "* miles * * home"
Disposable income" "* miles * * home"
spend OR spent OR spending disposable OR discretionary income "* miles
from * home"
"spend *% of their" "* mile radius "
I hope this helps.
Best Regards,
Bobbie7 |