Market analysis of wood stove in USA
number of wood stoves sold in USA/year - first brands on the US market
- where wood stoves are the most sold in USA (states and/or cities)-
customer profile - retailer profile

<US Wood Stove Market
According to ATSDR there are 13 million wood stoves in the U.S. This
site gives a figure of 800,000 sold per year but the figures quoted by
the Hearth, Patio & Barbecue Association are probably more reliable
(see below).

There has been a decline in sales in recent years mainly due to lower
gas prices. Some areas have implemented incentive schemes to encourage
wood stove owners to replace old stoves with environmentally friendly
wood stoves. Increased sales could be generated by encouraging owners
to replace their old stoves and highlighting the benefits of more
efficient models which could save householders money. For example in
Okanagan, Canada it is estimated that 89% of stoves are inefficient.

Sales
The Hearth, Patio & Barbecue Association collects industry statistics.
In 2002, 535, 836 wood burning appliances were shipped in the United
States. Wood appliances have a 36 percent share of the market. Between
2001 and 2002 the number of appliances decreased by 18 percent from
637,856. The last decade has seen a decrease in the number of wood
appliances by 2 percent. There were 548,000 units shipped in 1992. The
reduction is due to the increased popularity of gas units.

In total 251,483 free-standing stoves were shipped in 2002. An
estimated 90,533 free-standing wood stoves (36%).
 http://hpba.org/2002stats/HearthStatistics.shtml

Yearly figures from 1991 to 2002.
http://hpba.org/2002stats/HearthShipments.html

1997 sales of wood burning stoves and wood burning fire places totalled 525,000
http://csf.colorado.edu/forums/pfvs/nov98/0228.html



------------------------------------------------------------------------------------------------------------
Households using wood as heating fuel.
Figures showing the percentage of households using wood as the main
type of heating fuel from 1978 to 2001. These show that the use of
wood increased during the 1980?s and has since declined.
http://www.eia.doe.gov/emeu/aer/txt/ptb0207.html

Figures from 1950 showing the type of heating used.
http://www.eia.doe.gov/emeu/aer/txt/ptb0208.html

State by state consumption figures for wood in thousand cords.
The top ten states are:
New York 4,258
Pennsylvania 700
Virginia 626
Washington 759
North Carolina 735
Georgia 695
Illinois 587
Michigan 510
Ohio 574
Texas 550

http://www.eia.doe.gov/emeu/states/sep_fuel/html/fuel_ww_en.html
Manufacturers of wood stoves.
American Energy Systems Inc. http://www.hearthdirect.com/
Appalachian Stove and Fabricators Inc. http://www.appalachianstove.com/
Aqua-therm Inc. http://www.aqua-therm.com/
Avalon http://www.avalonstoves.com/
Blaze King Industries http://www.blazeking.com/
Breckwell Hearth Products http://www.breckwell.com/
Buck Stove Corp.http://www.buckstovecorp.com/
Continental Fireplaces http://www.continentalfireplaces.com/
Country Flame http://www.countryflame.com/
Country Stoves Inc. http://www.countrystoves.com/
Energy King http://www.energyking.com/
England?s Stove Works Inc. http://www.englanderstoves.com/
Fireplace Products International Inc. http://www.regency-fire.com/
Harman Stoves http://www.harmanstoves.com/
Hearthstone Quality Home Heating Products http://www.hearthstonestoves.com/
Heatech http://www.heatechstoves.com/
High Valley Stoves http://www.highvalleystoves.com/
Hitzer Stove Inc. http://www.highvalleystoves.com/
ICC Industrial Industry Company http://www.highvalleystoves.com/
Jotul North America Inc. http://www.jotulflame.com/
Kuma Stoves Inc. http://www.kumastoves.com/
Lennox Hearth Products http://www.lennoxhearthproducts.com/
Martin Hearth and Heating http://www.martinindustries.com/
Monesson Hearth Systems http://www.monessenhearth.com/
Morsoe http://www.morsoe.com/uk/front/default.asp
Napoleon Fireplaces http://www.napoleonfireplaces.com/
NU-TEC Incorporated http://www.nutec-castings.com/
Pacific Energy Fireplace Products, Ltd http://www.pacificenergy.net/
Quadra-Fire http://www.quadrafire.com/
Scan America http://www.warmfurniture.com/page.php
Sherwood Industries Ltd. http://www.envirofire.biz/
Stove Builder International (SBI) http://www.drolet.ca/
Sunstone Enterprises Inc. http://www.sunstone-inc.com/
Thelin Co. Inc http://www.thelinco.com/
Travis Industries Inc http://www.hearth.com/travis/
Tulikivi U.S. Inc. http://www.tulikivi.com/www/home.nsf/index?openpage
United States Stove Company http://www.usstove.com/
Vermont Castings http://hpba.org/consumer/asp/ManfDetail2.cfm?MBR_ID=%26%24%2EVM%5C%3F7%2F%0A&affiliate=hpba
Vestal Manufacturing Company http://www.vestalmfg.com/
Vogelzang International Corp. http://www.vogelzang.com/

Jotul is the worlds largest manufacturer of cast-iron wood stoves.
US Sales for 2002 were NOK 151.1 million (approximately $20.99
million). The number sold in 2002 was the same as in 2001 but sales
income dropped by 7.1 percent.
http://216.239.59.104/search?q=cache:Z4ATaQSkWwEJ:reports.huginonline.com/905245/118595.pdf+%22wood+stove+market%22+&hl=en&ie=UTF-8

--------------------------------------------------------------------------------------------------------------
Canada
Wood stoves represent about 37% of the wood burning appliances in Canada.
The number of units sold between 1989 and 2000 are shown. 45,000
stoves were sold in 2000. Wood consumption figures per state are also
given. A breakdown of the buyers show that 82 percent are retail
customers, 10 percent are new housing contractors and 8 percent are
remodelling contractors. There are 16 major manufacturers of stoves in
 Canada are listed.
http://www.woodheat.org/canadaregulation/optionspaper.htm

According to Pellet Stove Wholesale 53,000 pellet stoves were
purchased last season. 50% of the sales were to long-time owners of
wood stoves.
http://www.herbrep.com/pelletstoveswholsale/faqs.htm

Wood stove buyers profile
A survey of householders in Canada found buyers tend to be between 30
and 60 years. 34.5 % are aged between 30 and 45. 73.3% live in rural
areas. The purchasing decision is made as follows: jointly ? 50.5%,
male 39.7% and female 12.9%.
The main factors influencing purchasing decisions in order of
importance are safety, efficiency, environments, energy, price, money,
convenience and aesthetics.
 http://www.gulland.ca/ExchangeReport.htm#_Toc38250876


Additional links.

Bizminer produces profiles of the wood burning stoves retail trade from $69.00

http://www.bizminer.com/3_order4.asp?SIC=5719%2E03

Profile of wood stove retailer. The store opened in 1999 and by 2001
was in profit. http://www.coloradomtn.edu/info/releases/01/1219Hearth&Home.html

News story about former chimney sweep opening a retail store selling
stoves. His projected sales were $200,000.00
http://www.s-t.com/daily/09-97/09-14-97/f01bu241.htm

National woodstove dealer of the year.
http://www.mostwoodstoves.com/
http://www.woodheat.com/tv.asp

Sales of wood stoves in Michigan rose due to rising propane prices. 
http://www.record-eagle.com/2000/oct/23wood.htm

A number of Oregon communities have offered grants or loans to
encourage the replacement of uncertified wood stoves
http://www.deq.state.or.us/nwr/epoc/ch7.htm>
Great Okanagan Wood Stove Exchange Program. Incentives were given to
wood stove owners to replace their old wood stoves with more
environmentally friendly stoves. A 15 percent discount was given on a
new stove. http://66.102.11.104/search?q=cache:2OY1xXwJ3nsJ:www.bvldamp.ca/html/res/documents/MicrosoftWord-FinalReport_000.pdf+%22wood+stove%22+households&hl=en&ie=UTF-8

<Search strategy:>

<"wood stove" households>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22wood+stove%22+households>

<"business plan" wood stoves>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22business+plan%22+wood+stoves>

<"wood" "by state" fuel>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22wood%22+%22by+state%22+fuel>

<"wood stove market">
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22wood+stove+market%22+>

<"wood stoves" sales million>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22wood+stoves%22+sales+million>



<Hope this helps.>

---

Request for Answer Clarification by jcyris-ga on 06 Nov 2003 08:22 PST

Hi,
Thanks for the research. It is good but it does not include a lot of
new info compare to what I found through my google research.
Can we find other statistics than HPBA? I had already those ones. 
Can we find info about retailer and customer profiles in USA (you find
Canada but I am focusing on the US market).
The consumption of cord wood in USA includes fireplace, I am looking
about info on wood stove = wood freestanding appliance.

---

Clarification of Answer by belindalevez-ga on 07 Nov 2003 02:44 PST

<I have some EPA statistics and a profile of wood burners in Oklahoma.
I also found the percentage of wood that is burned in stoves which
should help in interpreting the cord wood figures. One of the links
gives a details of the various survey that have been carried out about
wood burning. I also came across wood stove exchange programs and have
included links to these.

A study carried out into wood burning in Oklahoma found that wood
stoves account for 24% of wood heat systems.
90% of wood users are homeowners. Apartments, duplexes and mobile
homes are less likely to use wood. The majority of wood is used in
single family dwellings. Age is not a factor. Wood burners tend to
have higher incomes than non-burners. Their household income was
almost $14,000 higher than non-burners. Set up costs could be a
potential barrier to fuel wood usage by low income households. Wood
burners tend to be located in rural areas.
http://216.239.59.104/search?q=cache:RXtxDAYGJj8J:pearl.agcomm.okstate.edu/forestry/general/fer-4.pdf+%22wood+stoves%22+%22household+income%22&hl=en&ie=UTF-8

Conventional wood stoves ? 8.3 million in use.
Certified noncatalytic woodstoves ? 0.6 million in use.
Certified catalytic woodstoves ? 0.4 million in use.
89% of wood heaters are conventional wood stoves.
8% of wood heaters are certified stoves.
3% of wood heaters are pellet stoves.
2% of the total number of wood heaters are 6 to 11 years old.
http://www.omni-test.com/Publications/westar.pdf
http://www.epa.gov/ttn/chief/ap42/ch01/related/woodstove.pdf

Compilation of Residential Wood Combustion Surveys.
http://216.239.59.104/search?q=cache:mAIEmNnLRbEJ:www.omni-test.com/Publications/Comp2.pdf+%22wood+heating+survey%22&hl=en&ie=UTF-8

Approximately 72% of the cord wood burnt residentially was used in
wood stoves. In 1997-1998 there were an estimated 9.3 million wood
stoves in use.
http://www.epa.gov/ORD/NRMRL/Pubs/600R00100/600SR00100.pdf

According to the EPA 12 million wood stoves are in use with 800,000 sold each year.
http://www.monitor.net/rachel/r2.html
Colorado has a large number of wood stoves.
http://www.totse.com/en/politics/green_planet/woodsmok.html


A random survey of 803 homes found that 3 percent use wood as their
main fuel and that 12 percent use a wood stove.
http://www.liheap.org/news/public_opinion99.htm

According to the readership profile of Sawmill & Woodlot, 68% of their
readers own a wood stove. They have an average household income of
$65,900. Average age is 51 and 98% are
male.http://216.239.59.104/search?q=cache:mCsR4sdNy28J:www.sawmillmag.com/03%2520Reader%2520Profile.pdf+%22wood+stoves%22+%22household+income%22&hl=en&ie=UTF-8


The North Coast Unified Air Quality District in California is giving
grants of $500 for the replacement of wood burning stoves.
http://www.ncuaqmd.org/whatsnew.html

The wood stove replacement program in Pendleton shows that there is a
tendency to replace wood stoves with gas appliances. In the program 59
stoves were changed, 7 % were replaced with wood stoves and 86% were
replaced by gas appliances. http://www.pendleton.or.us/oct1min_02.htm

In Sandpoint 84 wood stoves were removed and replaced by just 18 new
wood stoves, 64 were replaced by gas devices and 2 by pellet stoves.
http://www.epa.gov/fedrgstr/EPA-AIR/2002/June/Day-26/a16139.htm


Idaho offers a tax reduction for replacement of wood stoves.
http://www.deq.state.id.us/air/WoodStove_Replace.htm

Cherokee Nation supplies free stoves for low income families.
http://www.cherokee.org/NewsArchives/News2002Page.asp?ID=425


As regards retailer profiles there doesn?t to be a great deal online.
I have found sales figures for the major companies like Jotul. The
HPBA has a number of educational programs and manuals about the
industry. http://hpba.org/depts/education.shtml

Jotul reports an increase in sales of free standing wood stoves for
the first quarter of 2003.
http://reports.huginonline.com/905244/118593.pdf

CFM Majestic Inc sales
http://216.239.59.104/search?q=cache:6NZ0F7wgIPYJ:www.majesticproducts.com/IR/pdf/sedar/sedar_63.pdf+%22wood+stoves%22+%22strong+sales%22&hl=en&ie=UTF-8

Woodstoves unlimited
http://www.woodstovesunlimited.com/what's_new!.htm

50% of the sales for Maine retailer, Rocky Gaslin, comes from sales of wood stoves.
http://www.centralmaine.com/people/2002/stories/021122chimney_.shtml>

<Hope this helps.>

---

Request for Answer Clarification by jcyris-ga on 07 Nov 2003 08:24 PST

Hi,
Thanks for the clarifications. I saw that a lot of papers and/or
articles are in general 4 years old, is it possible to find newer info
on the web?
Julie

---

Clarification of Answer by belindalevez-ga on 08 Nov 2003 01:53 PST

<There is a wood burning survey carried out in California dated
January 15, 2003, which gives details of the percentage of homes with
stoves and how often they are used.
http://www.omni-test.com/Publications/final.pdf

A 2002, Fort Collins survey found that of the 5.4% households with
stoves, 30.71% have certified stoves.
http://66.102.11.104/search?q=cache:_FfwKD8RvEkJ:apcd.state.co.us/documents/GreeleyFinalTSDr.pdf+%22wood+burning+survey%22+2003+stoves+survey&hl=en&ie=UTF-8
Pdf version of the document.
http://apcd.state.co.us/documents/GreeleyFinalTSDr.pdf

Links to other surveys are given at 
http://www.omni-test.com/Publications.htm


There are a number of places with restrictions on wood burning that
could provide markets for certified stoves.

2002 survey in Denver shows a decline in wood burning.
http://www.cdphe.state.co.us/release/2002/102802.html
They have restrictions on burning non-certified stoves on high pollution days.
http://www.cdphe.state.co.us/ap/woodhome.asp

There are no many wood burning stoves left in Colorado according to a
survey carried out in 2002. One in four residents reported having a
wood burning stove or appliance but less than half did not use on a
regular basis.
http:// 216.239.59.104/search?q=cache:_qX0eMiZceoJ:www.us36tmo.org/files/november%252002.pdf+%22residential+wood+burning%22+survey+2003&hl=en&ie=UTF-8

District may ban wood burning with uncertified stoves.
http://216.239.59.104/search?q=cache:MO7mmdbvwewJ:www.valleyair.org/Recent_news/News_Clippings/newstoday-7-14-03.pdf+%22residential+wood+burning%22+survey+2003&hl=en&ie=UTF-8

San Luis Obispo County
http://www.slocleanair.org/programs/woodstoves.asp>

<Hope this helps.>

---

Request for Answer Clarification by jcyris-ga on 03 Dec 2003 08:01 PST

Hi,
I do not know if it is not too late for me to ask you another
clarification question but here it is:
I have the name of stove manufacturers in USA but I will need also the
average retailer price of the stove (to narrow the research, stove
around 35,000 BTU heat output capacity) to complete my market
analysis. So to be more clear, it is not the customer selling price
that I need but the price that retailers pay to the manufacturer. It
is a critical point for my business plan...
I hope to hear from you soon,
Thanks
Julie

---

Clarification of Answer by belindalevez-ga on 04 Dec 2003 01:41 PST

<The manufacturer's do not tend to list the wholesale prices online.
In addition the price will depend on how many stoves are ordered.
Discounts will often be given for large orders.

In order to get the prices you will need to contact them directly.
Some of the websites have pages where you can request information.
Others provide contact details. Some are as follows:

Oregon stoves and spas are wholesalers of stoves.
They can be contacted at 1-888-340-7727 for their prices.
Fax 541-928-3610
Email via http://www.stovesandspas.com/contact%20us.htm

http://www.stovesandspas.com/wood%20stoves/

American Energy Systems Inc. has a form on their site where you can
request information.
http://www.hearthdirect.com/form__reseller1.cfm

Contact information for dealers.
http://www.countrystoves.com/contact.htm


Kuma Stoves has contact details for the sales department at
http://www.kumastoves.com/distrib.html>

<Hope this helps.>