Dear apong,
The best figure available for the revenues generated from
teleseminars in 2002 in the U.S. is $585 million. Here is how
I came up with that number:
There is apparently no teleseminar-givers association to collect the
kind
of figures you are looking for. The “experts” who give teleseminars
offer topics including training, network marketing,
how-to-make-more-money offers (internet, real estate, etc), mentorship
and executive coaching programs, self-development programs, business
development programs. “Conferencing Services” is the industry term for
the companies
which provide the phone, satellite, and recording services that the
teleseminar experts use to put out their product.
Alan Greenberg, a senior analyst for Wainhouse Research,
does teleseminars for his company, and his company does
research on the worldwide conferencing services industry. He says
really the only way to find out what the experts doing the
teleseminars bring in is by “wild guestimation.” He pulled some
figures from a Wainhouse report which was literally just two days
old on the amounts spent on conferencing services. You would
ordinarily have to pay much more to have access to these numbers,
but he gave them to me “since you’re with Google, and I use it
so much!”
AUDIO conferencing services: For 2002, Greenberg says that the
worldwide figure for all AUDIO conferencing services
(including meetings, conference calls, AND seminars) revenue was
$2.3 billion. The U.S. share of that is 1.5 billion. His guess is
$195 million of that would be seminars. Greenberg says he thinks that
experts who use the audio conferencing lines would mark up their
cost between three to 10 times to arrive at a price for the seminars.
However, since the majority of the ‘experts’ offer some
seminars for free, he’d go with the lower multiplier, three times.
In other words, three times the speakers’ costs, 3 X $195 million,
would be $585 million: the revenues they produced in 2002 for
audio seminars.
When I spoke to Greenberg, I hadn’t yet received your
clarification, so I also obtained the numbers for web seminars,
and video seminars:
WEB conferencing services: Wainhouse found that $315 million was
spent worldwide on these in 2002. $260 million of that would be
U.S. generated. He guesses $51 million of that comes from teaching,
the rest for meetings. Mark up the $51 million times three, and
you’d get web conferencing gurus bringing in $153 million last year.
Video Conferencing services: Worldwide, Wainhouse found $315 million
in revenues in 2002, of that about $133 million was U.S.- generated.
He guesses about $26 million of that goes for teaching. Multiply that
by 3, the experts would be charging $78.5 million.
When I add together audio, web, and video teleteaching for
2002, or $585 million + $153 million + $78.5 million, I get a total
US revenues of $816 million.
You can find Wainhouse Research at :
http://www.wainhouse.com/index.html
I also spoke with Alex Mandossian, a teleseminar speaker in the
Bay Area who makes a living teaching teleseminars, and teaching
people how to do teleseminars. He agreed that the only practical
way to estimate teleseminar revenues is to calculate it from
the costs the experts pay to their “vendors” or conferencing
service providers. Mandossian made $350,000 last year, sitting
in his chair at home, teaching teleseminars.
His business phone number is 415-382-1212.
I also spoke with Lori Prokop, who is a consultant and publisher
in the teleseminar industry. She advised me that there isn’t
any “teleseminar association” yet that would be gathering the
kind of official numbers you’re looking for. If you are interested
in teaching teleseminars, she might be a good resource for
you. She e-mailed me:
“We are the top teleseminar publishing training company. We have
identified 77 streams of income available to authors, experts and
speakers. We launch authors, experts and speakers to best selling
and celebrity status. This education and launching happens mainly
via teleseminar training.”
Lori Prokop
Senior Group Publisher
Best Seller Publishing, Inc.
676A Ninth Avenue #215
New York, New York 10036
800-521-5354
cash@megabestseller.com
www.bestsellerpublishing.com
I came across an article in Forbes Magazine article by David Simons,
on the the total conferencing services industry. “The total market
capitalization of the 12 U.S. conferencing companies listed on the
Nasdaq National Market is just $1.8 billion and the four companies
above account for 77% of that.” Simons quotes Wainhouse research in
his article on trends in teleconferencing since 9/11:
“Market Bet on Terrorism Goes Bad,’ on Forbes.com, at:
http://216.239.41.104/search?q=cache:wAjTPbHVJ2MJ:www.forbes.com/2003/04/03/cx_ds_0403simons_print.html+us+conferencing+revenue&hl=en&ie=UTF-8
To locate other “teleseminar experts” you can go to: Teleseminar
Success Secrets, at:
http://216.239.41.104/search?q=cache:Qa4hPMQLC80J:www.teleseminarsuccess.com/+teleseminar+expert&hl=en&ie=UTF-8
This is where I found Alex Mandossian.
I hope this answer is useful to you. If something is unclear, please
don’t
hesitate to push the “clarify answer” button before you rate my work.
Take care, cath-ga
search strategy:
teleseminar expert
teleseminar revenue
conferencing revenue
U.S. conferencing revenue |
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