Dear researchers,
 
I'm about to start cohoperating with a International Association which
is active in improving the health and live conditions of children in
Third Wolrd countries. I would like to spend my energies and skills at
best to help them raising funds at a local (national) level.
However, whilst I'm familiar with direct marketing, CRM activities and
advertising for "traditional" companies, I have no experience in doing
so for non-profit organization. I'm really eager to find new and
effective ways to make the association visible and trusthworthy for
donors, and to apply my marketing experience to "higher" purposes. Can
you help me?
Your answer should take in account a whole spectrum of possible
activities, from face-to-face to press etc; some case-studies and
measurable results would also be appreciated as they would help me to
define a clear strategy.