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Q: SIte listing ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: SIte listing
Category: Business and Money > Small Businesses
Asked by: larrylaffer-ga
List Price: $2.00
Posted: 12 Oct 2003 11:45 PDT
Expires: 11 Nov 2003 10:45 PST
Question ID: 265479
Hello,

I have just created a web page for advertising pottery supplies. When
I go to search for pottery supplies, ceramics etc I am unable to find
my site listed.

Please could you tell me why this is?

The site URL is www.bombadilo.co.uk

Many thanks

Edward Dishman
Answer  
Subject: Re: SIte listing
Answered By: serenata-ga on 12 Oct 2003 13:50 PDT
Rated:5 out of 5 stars
 
Hello Edward ~

You said you have "just created a web page", but you didn't say when
you actually put your web page up nor whether or not you have
submitted your site to Google using Google's add URL tool, which can
be found here -
   - ://www.google.com/addurl.html


If you have submitted your site, Google advises "We do not add all
submitted URLs to our index, and we cannot make any predictions or
guarantees about when or if they will appear."
   - ://www.google.com/addurl.html


But it can take as long as six to eight weeks to see your listing
appear in Google.


==========================
Other Search Engines
& Directories
==========================

A search on the following directories and search engines show you are
not listed with them, either.

   * The Open Project Directory (DMOZ.org)
     - http://search.dmoz.org

   * All The Web
     - http://www.alltheweb.com

   * Alta Vista
     - http://www.altavista.com

   * HotBot
     - http://www.hotbot.com

   * Netscape
     - http://search.netscape.com

   * Teoma
     - http://s.teoma.com

   * Yahoo!
     - http://search.yahoo.com


====================
Getting Listed
On Google
====================

Understanding Google's Page Rank 
================================= 
 
To ensure your page does get listed under the search terms you want,
you need to build a series of links to and from your site. Here are
some of Google's recommendations and suggestions.
 
From "Getting Listed" 
====================== 
 
     "The best way to ensure Google finds your site is for your 
      page to be linked from lots of pages on other sites. 
      Google's robots jump from page to page on the Web via 
      hyperlinks, so the more sites that link to you, the more 
      likely it is that we'll find you quickly." 
   - ://www.google.com/webmasters/1.html#A2 
 
 
From "How does Google rank pages?" 
=================================== 
 
     "Google's order of results is automatically determined by 
      more than 100 factors, including our PageRank algorithm. 
      Please check out our "Why Use Google" page for more de- 
      tails." 
   - ://www.google.com/webmasters/4.html 
 
 
And from "Our Search: Google Technology" 
========================================= 
 
     "PageRank relies on the uniquely democratic nature of the web 
      by using its vast link structure as an indicator of an 
      individual page's value. In essence, Google interprets a 
      link from page A to page B as a vote, by page A, for page B. 
      But, Google looks at more than the sheer volume of votes, or 
      links a page receives; it also analyzes the page that casts 
      the vote. Votes cast by pages that are themselves "important" 
      weigh more heavily and help to make other pages "important." 
   - ://www.google.com/technology/index.html 
 

A check of sites linking to www.bombadilo.co.uk show there are no
sites linking to nor which contain the terms "www.bombadilo.co.uk".
Without links to and from your site, your chances of getting listed
are diminished, although not impossible.


=========================== 
Establishing Links 
=========================== 
 
As noted above, Google's PageRank is based on the number of pages
which link to your site.
 
"The best way to ensure Google finds your site is for your page to be
linked from lots of pages on other sites. Google's robots jump from
page to page on the Web via hyperlinks, so the more sites that link to
you, the more likely it is that we'll find you quickly." (SEE Google's
" How Do I Get My Site Listed on Google? - 2. Submitting Your site")
   - ://www.google.com/webmasters/1.html#A1 
 
There are many practical ways of establishing links which are
beneficial to you in your endeavor to get respectable position
placement on search engines. These methods may take time, but they
also help in establishing credibility and help with your page rank.

Approach like-minded or complementary businesses about linking to your
site (with a reciprocal link from your own). This works without
harming search engine positioning or page rank.

 
A WORD OF WARNING: 
================== 
 
Google specifically warns "Don't participate in link schemes designed
to increase your site's ranking or PageRank. In particular, avoid
links to web spammers or "bad neighborhoods" on the web as your own
ranking may be affected adversely by those links." (See Google's
Quality Guidelines - Basic principles)
   - ://www.google.com/webmasters/guidelines.html 
 
 
It stands to reason that what's good for Google, currently ranked as
the number one search engine is good rule to follow for other search
engines.

 
Articles on Link Popularity 
=========================== 
 
A couple of excellent articles on how to establish the right kind of
links are available in Traffick's "Ten Steps to Building Links to Your
Site", Craig Fifield - 5/3/2002
  - http://www.traffick.com/article.asp?aID=77 
 
and "The Right Way to Improve Link Popularity", By Paul J. Bruemmer
-4/14/2002 -
  - http://www.traffick.com/article.asp?aID=41 
 
Notice both articles offer suggestions which can be easily adapted for
use on any website without resorting to link farms. They both point
out the differences and offer easy ways to get started to the kind of
linking search engines prefer.



============================== 
Google's Webmaster Guidelines 
============================== 
 
You should become acquainted with Google's Webmaster Guidelines. 
 
For instance, the "Design and Content Guidelines:" 
 
     "* Make a site with a clear hierarchy and text links. Every 
        page should be reachable from at least one static text link. 
      * Offer a site map to your users with links that point to the 
        important parts of your site ... 
      * Create a useful, information-rich site and write pages that 
        clearly and accurately describe your content. 
      * Think about the words users would type to find your pages, 
        and make sure that your site actually includes those words 
        within it. 
      * Try to use text instead of images to display important names,
        content, or links. The Google crawler doesn't recognize text 
        contained in images. 
      * Make sure that your TITLE and ALT tags are descriptive and 
        accurate. 
      * Check for broken links and correct HTML." 
   - ://www.google.com/webmasters/guidelines.html 
 

Here are important links from Google's Webmaster Information and
Webmaster Guidelines you should be familiar with. Webmasters who
follow the guidelines and avoid Google's "Thou shalt nots" usually
have no problem getting listed.
    
   * How Do I Get My Site Listed on Google?    
     - ://www.google.com/webmasters/1.html    
    
   * My Web Pages Are Not Currently Listed (a good 'primer'    
     on how and why Google works so well)    
     - ://www.google.com/webmasters/2.html    
    
   * PageRank Information (covers both Google's PageRank and    
     SERPS)    
     - ://www.google.com/webmasters/4.html    
    
   * Webmaster Guidelines (contains both the dos and don'ts)    
     - ://www.google.com/webmasters/guidelines.html    
    
   * Google Facts & Fiction (can  you buy your way to a    
     high ranking in Google?)    
     - ://www.google.com/webmasters/facts.html    
    
   * Search Engine Optimizers (some good advice on what to look    
     for if you're going to hire a Search Engine Optimizer)    
     - ://www.google.com/webmasters/seo.html    
    
   * Frequently Asked Questions (pretty much what it says, but    
     definitely worth wading through)    
     - ://www.google.com/webmasters/faq.html    
    
  
Although you may be already familiar with the above information and
links, it never hurts to check back occasionally to see if anything
important has changed or been added.
 
 
There is also good information from many of the top search engine
optimization experts, such as
    
   * Detlev Johnson, Search Engine Guide    
     - http://www.searchengineguide.com/detlev/    
    
   * Danny Sullivan, Search Engine Watch    
     - http://www.searchenginewatch.com/    
    
   * Jill Whalen, High Rankings    
     - http://www.highrankings.com/    
    
   * Shari Thurow, Web Pro News (and quoted all over the Internet)
     - www.webpronews.com/    
    
who all have columns or newsletters to which you can subscribe and
keep abreast of the best way to use good content for better
positioning in search engine results.

Webmaster World - http://www.webmasterworld.com/ - has discussion
boards on most of the search engines. While some of the discussions
are anecdotal and/or questions for information, there is usually
enough discussion to keep abreast of what seems to be happening.

There is an entire section devoted to Google at:    
   - http://www.webmasterworld.com/forum3/    
    
It never hurts to keep track among these discussions, but remember,
trying to optimize for search engines only is like trying to hit a
moving target. You'll notice among the more experienced contributors
to the discussions - plus the SEO experts listed above - that there
really is no substitute for content, relevant links and good HTML.
 

Edward, there is no one but Google who can tell you if or when your
page might be included - and it is not their practice to comment on
individual sites. You can, however, make some changes to your site in
order to enhance the chances of your being included.

Remember that search engines and directories are for the convenience
of those searching for something using a particular set of words.
Remember, too, that Google isn't likely to offer the information to
Webmasters with specific suggestions and recommendations if they
weren't important.

The more you can bring your own site into alignment with those
recommendations and get some relevent links TO your site, the better
your chances of being included.


==========================
Submitting to
Search Engines
==========================

Google also recommends you list with the Open Project Directory
(DMOZ.org) and Yahoo!, saying, "Once your site is included in either
of these directories, Google will often index your site within six to
eight weeks."
   - ://www.google.com/webmasters/1.html#B2


You might want to go ahead and submit to the rest of the important
search engines as well.

Nielsen Net Ratings - http://www.nielsen-netratings.com/ - lists the
important directories and search engines below, which will get you
started.


 * Google -
   - ://www.google.com/addurl.html

 * DMOZ -
   - http://dmoz.org/add.html

 * All The Web -
   - http://addurl.alltheweb.com/add_url

 * Alta Vista
   - http://addurl.altavista.com/

 * Hotbot & Lycos InSite (requires registration)
   - http://insite.lycos.com/searchservices/

 * Yahoo! -
   - http://docs.yahoo.com/info/suggest/

 * Teoma -
   - http://ask.ineedhits.com/sitesubmit.asp?id=30129


MSN's search submit is located here:
   - http://search.msn.com/

which takes you to LookSmart, a "for-pay" listing, and can be found
here:
   - http://listings.looksmart.com/?synd=zdd&sid=prt100933&chan=zddresults

Just a logical observation: If you are listed on other important
engines, it is pretty certain you will also be listed on MSN.com, or
you can use the LookSmart submission.


Hope this helps,

Serenata
Google Answers Researcher
larrylaffer-ga rated this answer:5 out of 5 stars

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