Dear New Biz Services,
Two places to get a researched list of good PR agnecies are the Holmes
Group Report, and PR Week’s surveys.
The Holmes Group „exists to provide competitive insight and
intelligence to public relations professionals.” (from their site).
Holmes Report:
<http://www.holmesreport.com/>
PRWeek Global – “News and features about the public relations
industry, with links to US, UK, Asian, and German editions”.
<www.prweek.com/> PR Week holds a trade ranking in regional level,
for example, in San Francisco.
Other sources for internal industry news are:
Ragan’s PR Intelligence Report “gives you reliable, useful news about
the public relations industry. Each issue is full of practical, how-to
stories and best practices in crisis communication, measurement, media
relations and much more.” (From their site) Ragan’s PR Intelligence
Report
< http://www2.ragan.com/html/main.isx?sub=27>
Other Ragan professional newsletters are available at Lawrence Ragan
Communications, Inc. < http://www2.ragan.com/html/main.isx?sub=25>
All About Public Relations
<http://aboutpublicrelations.net/agencies.htm> also contains many
articles and rumors on the industry.
Public Relations Online - The PR Resource Center “Providing the public
relations industry with news, educational information and resources.”
< www.public-relations-online.net/>
However, as you stated yourself, sometimes the best news on the “word
on the street”, as you called it, are conceived in unofficial
channels, like Web-Logs (Blogs):
ExpertPR Weblog – a “Weblog” of PR professionals with internal buzz
<http://customers.mediamap.com/weblog/blogger.asp?pID=undefined>
[actually related to official industry elements].
Jim Horton < http://www.online-pr.com/Online-PRThoughts/OnlinePRtidbits_and_thoughts.htm>
- great weblog with a lot of “word on the streets” information.
Tom Murphy, PR Opinions < http://www.natterjackpr.com/>
Media Buzz < http://buzz.weblogs.com/>
PR Machine < http://prmachine.blogspot.com/> - with useful links
PR Studies < http://prstudies.typepad.com/>
PR News < http://prnews.blogspot.com/>
PR Fuel < http://www.prfuel.com/>
Corporate PR < http://ringblog.typepad.com/corporatepr/>
Discussion Groups
=================
Using professional discussion groups, you could discuss the issues
with people in the industry. The problem is that most of them are
closed to members of the trade, and are not your highly visible
"Google Groups" or "Yahoo! Groups". One to which you may subscribe is:
The Communicators' Network - “The Communicators' Network is an e-mail
listserv that gives you access to the brainpower and experience of
your fellow communication practitioners around the world. As a member,
you can exchange ideas, tips and discuss your issues with other senior
communicators. Whether you are writing a communication plan,
relaunching an intranet or looking for a hard to find resource –
you'll find that posting a question gets fast answers from experts and
your peers. “ <http://www.melcrum.com/cgi-bin/melcrum/eu_content.pl?docurl=comms%20network>
Further Resources
==============
The Public Relations Society of America (PRSA)- industry news and
resources.
<www.prsa.org/>
PR Watch - aims to expose problems, rumors and spins in the PR
industry, especially those that have wider political/social
implications <http://www.prwatch.org/index.html> Very good source for
critical information.
Naturally, if you’re looking for information as a business-owner,
business magazines such as San Francisco Business Times , Forbes or
Business will provide you with much information on PR successes and
failures, as well as other news of interest.
I hope this answered your question. I applied several techniques. The
first was to search for relevant terms:
Word + “On the Street” ; rumors ; etc.
“PR industry OR agencies OR agency”
Please contact me for any clarification on this answer before you
tip/rate it. |
