I´m looking for articles and studies that research on the way of
pleasure is showed in advertising. different ways of dramatizing and
suggest pleasure in advertising, specially in TV broadcast
advertising. I understand that pleasure should include sensual/sexual,
sensorial, organoleptic (taste), but also emotional pleasure as
memories and pleasant experiences.

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Request for Question Clarification by easterangel-ga on 14 Oct 2003 18:23 PDT

Hi!

I have found studies showing the depiction sensual/sexual, sensorial,
organoleptic (taste). I am hesitant to post it as answer since these
studies usually made by civic groups whose concerns usually stem from
womens rights, tobacco banning and the protection of children in the
media. Would studies comng from these groups be ok.

Furthermore, I can't find specific studies about pleasant memories
used in advertising. Would an abcence of such studies be acceptable as
answer as well?

Thanks!

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Clarification of Question by totomigi-ga on 15 Oct 2003 01:12 PDT

I wonder studies from special interest or opinion could be not really
interesting, since they take an ethic or moral approach. What I look
is a more scientific treatment of the issue. Advertising and media
studies will be more relevant. Experiment sensations or suggesting
sensations through media seems more relevant. In fact I looking for
successful examples of suggesting sensations through media/advertsing,
but specially we some pieces of communication express and suggest
pleasant sensations than others.
As pleasant experiences I consider also emotioanal experiences

I remember a study from years ago (20?) where they tested advertising
on children. They showed them two different commercials for a board
game - one showing the whole family happily playing the game at the
kitchen table, the other showing a single child playing with all of
the exciting features of the game, but no family. The kids invariably
favored the game where the family was playing together. The
researchers concluded that the children were drawn emotionally to the
idea of playing together rather than to the actual features of the
game.

Is that the kind of thing you are looking for?

Also, here is a somewhat related question I answered before --

Q: Harnessing as many senses to brand products 
http://answers.google.com/answers/main?cmd=threadview&id=214161

-K~

what is pleasure?
How humans perceive pleasure ?
What sensorial process creates sense of pleausre or anticipation of a
pleasure experience ?
Why some images or sounds remind as pleasure experiences ?
How pleasure is suggested in media or art?