Hello again Kotemaori ~
I see you have indeed done some work on the site. I still think it
looks great, gets the point across and now you have some text there
which can be indexed as well.
My first suggestion is to submit your site again to Google, using the
add: URL site, ://www.google.com/addurl.html , and don't forget to
submit it to the Open Directory Project and Yahoo!, too, (as I had
previously mentioned). Those most certainly count as 'links' and will
make it easier for Google to find your site.
I also noticed that while you're not indexed yet by Google, there are
three links so far under "Find web pages that contain the term
"www.ozpeopletrace.com.au"", which is more than weren't there when I
answered your previous question:
- http://answers.google.com/answers/threadview?id=255339
Let's take you questions in the order you have asked them.
===============
2. Links
===============
You asked, "could you explain different types of links,i'd like to
know what sort of links to use,should i have a few text supported
links on a page that are from/to relevant sites,or have hidden links."
The more 'relevant' the links are to your subject matter, both links
TO and FROM your site, the better it is for you - especially links TO
your site.
For purposes here, I'm going to use your index.html page.
Part of your text reads, "OZpeopletrace is a specialist people
locater, finding all classes of missing people; family and friends you
have lost touch with ..." Think of the types of links to and from your
site that are relevant to that statement. Off the cuff I can think of
a few that would be good links to AND from:
* Probate attorneys (looking for relatives)
* Family attorneys (child support)
* out-of-touch classmates
* lost loves
* legal directories
* debt collection agencies
Establishing a rapport with these, with links from and to your site
can help your business AND theirs, and certainly doesn't hurt for
links to your site.
And as stated above, Google specifically recommends you list your site
with the Open Directory Project (dmoz.org) and Yahoo!
"If you are having difficulty getting listed in the Google index, you
may want to consider submitting your site to either or both of these
directories. You can submit to Yahoo! by visiting
http://docs.yahoo.com/info/suggest/. You can submit your site to
Netscape's Open Directory Project (DMOZ) by visiting www.dmoz.org.
Once your site is included in either of these directories, Google will
often index your site within six to eight weeks."
- ://www.google.com/webmasters/1.html#B2
Regarding "hidden links" ... don't do it! Make sure everything is
visible, period!
Google warns you about linking schemes, and hidden text in its
"Quality Guidelines - Basic principles":
"Don't participate in link schemes designed to increase
your site's ranking or PageRank. In particular, avoid
links to web spammers or "bad neighborhoods" on the web
as your own ranking may be affected adversely by those
links."
and in its "Quality Guidelines - Specific recommendations":
"Avoid hidden text or hidden links."
- ://www.google.com/webmasters/guidelines.html
This is not the time to foul things up by doing things Google
specifically warns against.
=========================================
2. Submission Services and/or Software -
=========================================
You said, "[I] am thinking of using Hypersubmit to submit to 400 plus
search engines including all the major ones,is this a wise way to do
it ..."
Most website statistics software (such as Webalizer, Analog, etc.)
will show that only a small handful of search engines deliver
qualified traffic. Why waste your time with companies that claim to
"Submit your site to 1 million search engines!" (or even 400?)
Shari Thurow, one of the leading search engine experts, points out in
an article entitled "SEO Corner - Manual Submissions Vs. Automated
Submissions", March 21, 2003, points out the specific search engines
she submits her clients' sites to:
"These are the search engines I commonly submit to:
Yahoo
LookSmart (pay-per-click directory)
Open Directory
Business.com (business sites only)
Zeal (non-profit or informational submissions only)
About.com
Google
AlltheWeb.com (FAST Search)
Inktomi
Teoma / AskJeeves.com
AltaVista"
- http://www.webpronews.com/wpn-4-20030321SEOCornerManualSubmissionsvsAutomatedSubmissions.html
She also recommends "For truly targeted traffic, submitting to
specialized directories and sites that scour the Invisible Web is a
must. The Invisible Web reliable information service providers that
are not available to general-purpose search engines. One Invisible Web
directory I highly recommend can be found at:
http://www.invisible-web.net/
Danny Sullivan's Search Engine Watch also has a comprehensive Search
Links section for specialty search engines.
http://searchenginewatch.com/links/
Search Engine Watch also has links to international (non-U.S.) search
engines
http://www.traffick.com/blog/archive/2003_06_29_archive.asp
I suspect there are some search engines in there which will be of
interest, but you certainly don't need to take a chance on "400 of the
major search engines" - there just aren't that many.
Andrew Goodman, the moderator of the I-Search discussion list for
Marketing Wonk, has some advice along the same lines on Traffick,
"Minding the Search Engines' Business", which can be found here:
- http://www.traffick.com/blog/archive/2003_06_29_archive.asp
Lastly, this is a good time for you to read what Google has to say
about SEOs, too. You can find that information here:
- ://www.google.com/webmasters/seo.html
===================================
3. Foreign Language Search Engines
===================================
You said, "i need to get into many of the european search engines and
foreign language ones which will be difficult to do manually.
Besides Search Engine Watch's international search links as mentioned
above, you should consider having your website interpreted by a
qualified interpreter, totally familiar with the idioms of any foreign
language search engines you choose. Do NOT rely on software or an
online software translator ... the results can be disastrous!
==============================
4. Keywords & Keyword Density
==============================
You said, "Hypersubmit want keywords reduced to twentyfive, ... "find,
locate, trace, missing, person, people, friend ..."
I can tell that you have put a lot of thought into this, and I
empathize with wanting to get listed and rank well in the search
results.
Remember, that most crawlers (Google, Yahoo, etc.) ignore keyword
metatags altogether. They don't matter. They are looking to present
the most RELEVANT results for a searcher's search term. Therefore you
need to use those words within the content of the page - NOT just
plunk them in keyword metatags.
So, which keywords are the most important? What are people searching
for? I would suggest you spend a day with Word Tracker and do some
studying to find out exactly WHAT people are using as search terms for
your services.
While they have a free search, do yourself the favor and really track
down the search terms that will do you the most good. It's well worth
paying a the daily fee and spending the time learning what you need to
learn.
Word Tracker can be found here:
- http://wordtracker.com/
You'll come away with a better appreciation for your CONTENT ... and
may even want to rewrite some of it using those search terms you find.
You do not need to get rid of your own keyword meta tags, as some of
the lesser, more specialized search engines you may wish to submit to
might use them. But the major search engines no longer rely on keyword
metatags, as some unscrupulous web masters were 'spamming' keywords in
an attempt to get better places.
You may find, though, after spending some time with Word Tracker that
you may want to change some of those, too.
====================
5. Keyword Density
====================
Using those keywords within the content is discussed in another of
Shari Thurow's SEO Corner articles, "What Can I Do To Optimize My Web
Site For Search Engines?", March 3, 2003.
- http://www.devwebpro.com/articles/0303b.html
After you've had the chance to discover what those search terms are,
this is an excellent resource for how to use those within the content
on your pages.
========================================
6. Some Google Links For Your Reference
========================================
Here are some important links from Google's Webmaster Information and
Webmaster Guidelines. It helps to be familiar with the recommendations
contained in these pages. Webmasters who follow the guidelines and
avoid Google's "Thou shalt nots" usually have no problem getting
listed.
* How Do I Get My Site Listed on Google?
- ://www.google.com/webmasters/1.html
* My Web Pages Are Not Currently Listed (a good 'primer'
on how and why Google works so well)
- ://www.google.com/webmasters/2.html
* PageRank Information (covers both Google's PageRank and
SERPS)
- ://www.google.com/webmasters/4.html
* Webmaster Guidelines (contains both the dos and don'ts)
- ://www.google.com/webmasters/guidelines.html
* Google Facts & Fiction (can you buy your way to a
high ranking in Google?)
- ://www.google.com/webmasters/facts.html
* Search Engine Optimizers (some good advice on what to look
for if you're going to hire a Search Engine Optimizer)
- ://www.google.com/webmasters/seo.html
* Frequently Asked Questions (pretty much what it says, but
definitely worth wading through)
- ://www.google.com/webmasters/faq.html
================================
7. Other Sources of Information
================================
There is also good information from many of the top search engine
optimization experts, such as
* Detlev Johnson, Search Engine Guide
- http://www.searchengineguide.com/detlev/
* Danny Sullivan, Search Engine Watch
- http://www.searchenginewatch.com/
* Jill Whalen, High Rankings
- http://www.highrankings.com/
* Shari Thurow, Web Pro News (and quoted all over the Internet)
- www.webpronews.com/
who all have columns or newsletters to which you can subscribe and
keep abreast of the best way to use good content for better
positioning in search engine results.
In addition, Webmaster World - http://www.webmasterworld.com/ - has
discussion boards on most of the search engines. While some of the
discussions are anecdotal and/or questions for information, there is
usually enough discussion to keep abreast of what seems to be
happening.
There is an entire section devoted to Google at:
- http://www.webmasterworld.com/forum3/
It never hurts to keep track among these discussions, but remember,
trying to optimize for search engines only is like trying to hit a
moving target. You'll notice among the more experienced contributors
to the discussions - plus the SEO experts listed above - that there
really is no substitute for content, relevant links and good HTML.
I think this will help. I can see that you are started on your way!
Warm regards,
Serenata |
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