I am looking for the demographics of the major search engines Yahoo,
AOL, Ask Jeeves, MSN Search, and Alta Vista.

The specific information should be similar to what can be found on
Google's publically available demographics page:

://www.google.com/ads/stats.html

Additional info such as the type of searches conducted (single word or
multi word phrases) or whether searches are focused on business and
technology as opposed to consumer products and services would be an
added bonus.

Please let me know if you require any further clarification.

---

Request for Question Clarification by bobbie7-ga on 20 Oct 2003 20:40 PDT

Hi jkwilson78!

I located the demographics for Ask Jeeves and MSN Search.

Ask Jeeves provides the following information:
Gender
Age
Income
Top search categories
Monthly queries and page views
Unique Users

MSN Search provides the following data:
Gender 
Age 
Household Income 
Education and Occupation 
Marital Status 
Percentage that have been online longer than 3 years  
Percentage that have shopped online in the past 6 months 
Percentage that have purchased online in the past 6 months  
Unique Users


Would my findings be of use to you?

Thanks,
Bobbie7

---

Request for Question Clarification by bobbie7-ga on 22 Oct 2003 06:11 PDT

Hello Jkwilson,

If you are interested in the partial information that I was able to
locate, you could lower the price of your question accordingly.

(You can change the price by going to "My Account,"
selecting "My Unanswered Questions", clicking on the question, and
then clicking on "Change Question Parameters" to modify the pricing.)
 
Afterwards, you can post another question, if you wish, to see whether
someone can find the demographics  for AOL, Alta VIsta and Yahoo.

Thanks,
Bobbie7

---

Clarification of Question by jkwilson78-ga on 22 Oct 2003 09:01 PDT

Hello,

Sorry for taking so long to get back with you.  I have modified the
bid and would be very interested in the info you found.

Thanks

Hello again jkwilson78!


Here are the results of my research for demographics for Ask Jeeves
and MSN Search.


==========
Ask Jeeves
==========

“We've gathered all of our most important metrics - like unique users,
reach, demographics & audience duplication - and made them available
in one easy to find location.”

Unfortunately, I am not able to copy and paste the data here due to
problems of format; however, here is the direct link to the page
http://sp.ask.com/docs/advertise/keymet.html that will provide you
with the following information:

-Gender
-Age
-Income
-Top search categories
-Monthly queries and page views
-Unique Users

Ask Jeeves: Key Metrics
http://sp.ask.com/docs/advertise/keymet.html


==========
Jeeves IQ:
==========

Jeeves IQ provides listings of the most popular search terms based on
the millions of queries asked on Ask Jeeves each day.

Top searches for the week ending October 17, 2003
1. Dictionary 
2. Lyrics  
3. Maps 
4. Halloween costumes  
5. Jokes 
6. Driving directions 
7. Horoscopes 
8. Free ringtones  
9. Free clipart 
10. Music 

Top advancing searches for the week ending October 17, 2003
1. Roy Horn tiger attack 
2. Florida Marlins 
3. Baseball autographs 
4. Courtney Love 
5. Giant pumpkins 
6. Ladybugs 
7. Hale Irwin 
8. Mimosa pudica plant  
9. Uma Thurman 
10. Vanessa Bryant  

Top Baseball Searches for the week ending October 17, 2003:
1. Different types of baseball pitches 
2. Baseball history 
3. Baseball playoffs 
4. Baseball cards 
5. Baseball rules 

Top news searches for the week ending October 17, 2003:
1. Iraq 
2. Kobe Bryant 
3. China's Manned Space Flight 
4. Israel Terror Blast 
5. Sniper Trial

Source: Jeeves IQ 
http://www.jeevesiq.com/docs/about/jeevesiq.html



==========
MSN Search
==========

-----
Reach
-----
Search: 40.5% 
“MSN Search attracts active users who want a smart, comprehensive Web
search.”
Unique Users:  46,331,000

------------
Demographics 
------------ 
 
“Gender 
41.6% are men
58.5% are women  

Age 
35.6% are 18-34 
73.4% are 25-54 
13.8% are 55+  

Household Income 
63.4% are $50K+ 
39.7% are $75K+  

Education and Occupation 
49.2% have graduated college or higher 
29.5% are professional/managerial  

Marital Status 
64% are married 
47.9% have children  

Online Usage 
85.7% have been on the Web longer than 3 years  

Online Shopping 
93.3% have shopped online in the past 6 months 
80.6% have purchased online in the past 6 months “ 

Here is the direct link to the page that provides the above
demographic information for MSN Search:

MSN Advertising
http://advertising.msn.com/msnsites/msnindividualsite.asp?showmore=true&siteid=siteid78


Other MSN information:

MSN User Demographics
Click on the links at this website for the latest demographic data
from MSN's EMEA sites. This data has been supplied by Nielsen
Net/Ratings.
http://advantage.msn.co.uk/flattened/F00AC764-2A2C-42EC-B85F-BC6EA8705A50.asp



=============================================


While doing my research I found a number of articles and statistics
that may interest you as well.


Search engine stats for the major search engines
http://www.link2city.com/search-engine.htm


Search Engine Survey 
http://www.link2city.com/search_engine_survey.htm

Defining a Target Audience for Search Engine Marketing
By Eric Lander - June 11, 2002
http://www.searchengineguide.com/lander/2002/0611_el1.html


Search Engine Watch provides a wealth of useful information
http://www.searchenginewatch.com/resources/index.php

For example: Searches Per Day and search hours per month for major
search engines.
http://www.searchenginewatch.com/reports/article.php/2156461

If you are a member you may access the Fact Files Section. 
This section has information that marketers and others may find
useful, including:

Search Engine Demographics
Resources about the demographics of those using search engines.  

Search Engine Watch Membership Page:
http://www.searchenginewatch.com/benefits/article.php


It appears that ACNielsen provides fee based reports concerning AOL
audience demographics.
http://www.acnielsen.com/products/reports/netratings/audience.htm
ACNielsen contact information:
http://www.acnielsen.com/site/contact/



Search Criteria: 
Key Metrics, Audience Demographics, User demographics, AOL, Ask
Jeeves, MSN Search, AOL, Alta Vista, Yahoo, major search engines
statistics,


I hope you find this information helpful! 

If anything is unclear or if a link does not function, please let me
know and I’ll be glad to offer further assistance before you rate my
answer.


Best Regards,
Bobbie7

Great answer.  Very concise information focusing on just what I was
looking for.  Researcher provided additional sources of information to
further my own research.  Very helpful.