Category: Relationships and Society > Cultures
Asked by: humbugxf-ga
List Price: $12.00
23 Oct 2003 20:40 PDT
Expires: 22 Nov 2003 19:40 PST
Question ID: 269257
I'd like to find websites that descirbe Generation X. Also sites that cater to there material product tastes.
Re: Generation X
Answered By: omniscientbeing-ga on 23 Oct 2003 22:44 PDT
humbugxf-ga, Lets begin with a formal definition of Generation X from WordReference.com, [ http://www.wordreference.com/english/definition.asp?en=Generation+X ]: Generation X noun members of the generation of people born between the mid-1960s and the mid-1970s who are highly educated and underemployed, reject consumer culture, and have little hope for the future [ETYMOLOGY: 20th Century: from the novel Generation X: Tales for an Accelerated Culture by Douglas Coupland] Next, heres a good general description of Gen X from a marketing standpoint, at Onpoint Marketings website: [ http://www.onpoint-marketing.com/generation-x.htm ]. An excerpt: born between 1965 and 1980, generation x members number 50 million in the U.S , comprising 17% of the population. Members of gen x spend $125 billion annually on consumer goods in the U.S. Generation x is characterized by a propensity for technology, skepticism to advertising claims, and attraction to personal style rather than designer price tags. The following link is to an article entitled, Generation X defies definition, by Jennifer Jochim, Outpost Contributor, and offers a more informal commentary: [ http://www.jour.unr.edu/outpost/specials/genx.overvw1.html ]. An excerpt: Generation X can technically be defined as the generation following the Baby Boomers. Xers were born between 1965 and 1980, 1961 and 1981, 1964 and 1979, 1963 and 1979, 1965 and 1975 or since the mid-1960s, depending on which source you use. For practical purposes we will say that Generation X was born between 1965 and 1980, now ranging in age from 17-32 and usually judged by characteristics assigned to them by the media. Generation Xers were brought up on television, Atari 2600s and personal computers. They are the generation that was raised in the 1970s and 1980s, and saw this country undergo a selfish phase that they do not want to repeat. Next is a link to a site (Albany.net) with an article entitled, Defining Gen X TV, which will give you a good idea of generation Xs material product tastes: [ http://www.albany.net/~genxtv/define.html ]. Heres an excerpt from the article: One of the most frustrating things about writing this book was defending the use of the term Generation X. A lot of people get upset that anyone would dare use such a label. When the cast of Friends appeared on The Oprah Winfrey Show in March 1995, Winfrey asked the show's six stars what they thought of the term. "I just hate the label in general," replied David Schwimmer, who plays Ross on the hit sitcom about six twentysomethings. "Because to me it connotes a kind of slacker and all my peers are aggressively pursuing either jobs, relationships, or just trying to come to grips with their identities. And no one is kind of just laying back going, 'Let it happen, we're Generation X.'" Generation X is not synonymous with "slacker," but to many people these words have come to mean the same thing. That's what happens when the media names a generation after a piece of fiction (Douglas Coupland's 1991 book Generation X) or a punk band (Billy Idol's late-70s group), depending on who you ask. Related facts, from AUsport.gov, [http://www.ausport.gov.au/fulltext/1999/cjsm/v3n4/lim34.htm ]: Americans born between 1979 and 1994 have been labeled by marketers and demographers as Generation Y since they followed Generation X. At 78 million strong, they are more than three times the size of Generation X, rivaling Baby Boomers in size and spending power. Considerable attention has been focused in sport marketing literature on the participation patterns of these preceding generations, but to date, little has been revealed about Generation Y. Google search strategy: Keywords, Generation X description: ://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=Generation+X+description , Generation X definition: ://www.google.com/search?q=Generation+X+definition&hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off , generation X material product tastes: ://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=generation+X+material+product+tastes , 1965-1980: ://www.google.com/search?hl=en&ie=UTF-8&oe=UTF-8&q=1965-1980 Also, conduct all of the above searches substituting the phrase Gen X for Generation X. I hope this helps. Good luck on your project! Sincerely, omniscientbeing-ga Google Answers Researcher
|humbugxf-ga rated this answer:|
Re: Generation X
From: czh-ga on 23 Oct 2003 23:52 PDT
Hello humbugxf-ga, There are two books that are key to understanding the mystique of Gen X. They were published at about the same time 1990 and 1991. Generations: The History of Americas Future, 1584 2069 by William Strauss and Neil Howe is a seminal work on the cycles of American generations. They named the generation following the Boomers the 13th Generation. Douglas Coupland discusses this same generation in his book, Generation X. Strauss and Howe popularized the study of the generational cycles while Coupland generated a great deal of attention about one particular generation. Ive collected a variety of links to help you explore these two books and their legacy. ~ czh ~ ------------------------------- GENERATIONS BY STRAUSS AND HOWE ------------------------------- http://www.lcourse.com/index.html LifeCourse Associates (LCA) is a publishing, speaking, and consulting company inspired by the generational discoveries of Neil Howe and William Strauss. Strauss and Howe know the generations. Their collected writings (see the books) lend order, meaning, and predictability to national trends. You can put what they know to work for your business or organization http://www.lcourse.com/books.html GENERATIONS: THE HISTORY OF AMERICA'S FUTURE, 1584-2069 by Strauss and Howe (Morrow/Quill 1991, 538 pages) 13th-GEN: ABORT, RETRY, IGNORE, FAIL? by Strauss and Howe (Vintage Books 1993, 229 pages) THE FOURTH TURNING: AN AMERICAN PROPHECY by Strauss and Howe (Broadway Books 1997, 382 pages) MILLENNIALS RISING: THE NEXT GREAT GENERATION by Strauss and Howe (Vintage Books 2000, 432 pages) 13th-GEN is often cited, along with Douglas Coupland's Generation X, as one of the two books that heralded America's discovery of the post-Boomer generation. Born between 1961 and 1981, Gen-Xers (alias "13ers") are literally the thirteenth generation to know the American flag and nation. This book shows how their "location in history" (Xers were, in fact, the real "children of the Consciousness Revolution") helps explain their pragmatic attitude and unduly negative reputation. Through the 1990s, 13th-GEN has remained the best-selling nonfiction account of Xers. Many young-adult readers have told us that 13th-GEN is on the one hand disturbingly accurate as to their generation's upbringing and collective persona, and on the other hand an on-the-whole positive account of who they are and where they're going. http://www.lcourse.com/provenpredictions.html PROVEN PREDICTIONS Critical extracts from GENERATIONS, the 1991 book by Bill Strauss and Neil Howe, LifeCourse partners and co-founders. http://www.lcourse.com/predictions/partfive.html Gen-Xers Give the Nineties its Roar (from pp. 408-14) Despite their economic problems, Xers will blossom into America's leading generation of shoppers, thanks largely to purchases they will make for others (in extended families, or as part of new shopping-oriented services Xers will run). Accordingly, they will have a huge influence on products, styles, and advertising much as the Lost had in the 1920s. Once marketers realize this, the American media will be barraged with messages stressing bluntness over subtlety, action over words, the physical over the cerebral. The most successful of these messages will hint at Xer alienation and their well-developed sense of dark humor. ------------------------------- DOUGLAS COUPLAND GENERATION X ------------------------------- http://www.coupland.com/ Douglas Couplands website http://www.shootthemessenger.com.au/u_jan_98/life/l_dcoupland.htm The man who invented Generation X Douglas Coupland's seminal book, Generation X: Tales for an Accelerated Culture, was first published in 1991. The first part of that book's title - 'Generation X' - became the buzz-word of the '90s. Defining, labelling, trying to come to grips with or just plain dismissing the generation that followed the baby-boomers has become the sport of would-be sociologist the world over. Earlier this year, Brian Draper, editor of UK journal Third Way, spoke to Douglas Coupland about culture, meaning and, since Coupland has also penned Life After God, whether we have need of the divine... http://www.shootthemessenger.com.au/pre_dec97/a_infowism_dec97/i_generati.htm THE name Generation X has been popularised by Douglas Coupland's book Generation X: Tales of an Accelerated Culture. They have also been called "baby busters". http://www.jour.unr.edu/outpost/specials/genx.overvw1.html Generation X defies definition Generation X can technically be defined as the generation following the Baby Boomers. Xers were born between 1965 and 1980, 1961 and 1981, 1964 and 1979, 1963 and 1979, 1965 and 1975 or since the mid-1960s, depending on which source you use. For practical purposes we will say that Generation X was born between 1965 and 1980, now ranging in age from 17-32 and usually judged by characteristics assigned to them by the media. http://membres.lycos.fr/coupland/coupgx.html Generation X -- links
Re: Generation X
From: humbugxf-ga on 27 Oct 2003 19:13 PST
thanks I appreciate this.
If you feel that you have found inappropriate content, please let us know by emailing us at email@example.com with the question ID listed above. Thank you.
|Search Google Answers for|