Hi Derrymint ~
You're right, www.equicentric.com has been crawled by Google, and a
search for www.equicentric.com produces the following results:
"Welcome to EquiCentric . . .
Welcome to EquiCentric . . . EquiCentric - "the smart equestrian shop"
- opened Saturday 30 August 2003 at 12.00 noon. Our aim is ...
Google can show you the following information for this URL:
* Show Google's cache of www.equicentric.com
* Find web pages that are similar to www.equicentric.com
* Find web pages that link to www.equicentric.com
* Find web pages that contain the term "www.equicentric.com""
- ://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=www.equicentric.com&btnG=Google+Search
Clicking on "Find web pages that link to www.equicentric.com" produces
0 links to your site.
Clicking on "Find web pages that contain the term www.equicentric.com"
likewise produces 0 results.
Using the Google toolbar, your site has a page rank of 0/10. With no
links TO your site and a PageRank of 0, it is unlikely that your site
will be returned in search engine results placement (SERPs), as Google
usually only returns pages with a PageRank (PR) of 4 or greater.
You can download the toolbar here: http://toolbar.google.com
===========================================
What Is Page Rank & How Do You Get Listed?
===========================================
Google explains the best way to get listed in its "Webmaster
Information":
"The best way to ensure Google finds your site is for your
page to be linked from lots of pages on other sites.
Google's robots jump from page to page on the Web via
hyperlinks, so the more sites that link to you, the more
likely it is that we'll find you quickly."
- ://www.google.com/webmasters/1.html#A2
and explains how pages are ranked in search results in "The Basics"
"The method by which we find pages and rank them as
search results is determined by the PageRank technology
developed by our founders, Larry Page and Sergey Brin."
- ://www.google.com/webmasters/1.html#A1
Google's technology is explained in its technology in "Our Search:
Google Technology":
"The heart of our software is PageRank™, a system for
ranking web pages developed by our founders Larry Page
and Sergey Brin at Stanford University. And while we
have dozens of engineers working to improve every aspect
of Google on a daily basis, PageRank continues to provide
the basis for all of our web search tools."
and its PageRank in "PageRank Explained"
"PageRank relies on the uniquely democratic nature of the
web by using its vast link structure as an indicator of
an individual page's value. In essence, Google interprets
a link from page A to page B as a vote, by page A, for
page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes the
page that casts the vote. Votes cast by pages that are
themselves "important" weigh more heavily and help to make
other pages "important."
Important, high-quality sites receive a higher PageRank,
which Google remembers each time it conducts a search. Of
course, important pages mean nothing to you if they don't
match your query. So, Google combines PageRank with
sophisticated text-matching techniques to find pages that
are both important and relevant to your search. Google
goes far beyond the number of times a term appears on a
page and examines all aspects of the page's content (and
the content of the pages linking to it) to determine if
it's a good match for your query."
- ://www.google.com/technology/index.html
Obviously, one of the things you need to do to increase your chances
in being found under the search terms you want is to make sure there
are links TO your pages from relevant sources.
The key word is "relevant", and Google specifically warns about using
link schemes and link farms in its "Quality Guidelines - Basic
principles":
"Don't participate in link schemes designed to increase
your site's ranking or PageRank. In particular, avoid
links to web spammers or "bad neighborhoods" on the web
as your own ranking may be affected adversely by those
links."
-://www.google.com/webmasters/guidelines.html
and more strongly in its "Quality Guidelines - Specific
recommendations":
"Avoid hidden text or hidden links"
- ://www.google.com/webmasters/guidelines.html
===========================
Establishing Links
===========================
As stated, Google's PageRank is based on the number of pages which
link to your site.
"The best way to ensure Google finds your site is for your
page to be linked from lots of pages on other sites.
Google's robots jump from page to page on the Web via
hyperlinks, so the more sites that link to you, the more
likely it is that we'll find you quickly." (Google's " How
Do I Get My Site Listed on Google? Submitting Your site")
- ://www.google.com/webmasters/1.html#A1
There are many practical ways of establishing links which are
beneficial to you to get respectable position placement on search
engines. These methods may take time, but they also help in
establishing credibility and trust among visitors, and help with your
page rank.
Approach like-minded or complementary businesses about linking to your
site (with a reciprocal link from your own). This works without
harming search engine positioning or page rank.
A WORD OF WARNING:
==================
Google specifically warns "Don't participate in link schemes designed
to increase your site's ranking or PageRank. In particular, avoid
links to web spammers or "bad neighborhoods" on the web as your own
ranking may be affected adversely by those links." (See Google's
Quality Guidelines - Basic principles)
- ://www.google.com/webmasters/guidelines.html
It stands to reason that what's good for Google, currently ranked as
the number one search engine is good rule to follow for other search
engines.
Articles on Link Popularity
===========================
A couple of excellent articles on how to establish the right kind of
links are available in Traffick's "Ten Steps to Building Links to Your
Site", Craig Fifield - 5/3/2002
- http://www.traffick.com/article.asp?aID=77
and "The Right Way to Improve Link Popularity", By Paul J. Bruemmer
-4/14/2002 -
- http://www.traffick.com/article.asp?aID=41
Notice both articles offer suggestions which can be easily adapted for
use on any website without resorting to link farms. They both point
out the differences and offer easy ways to get started to the kind of
linking search engines prefer.
"Link Building Is Important", which discusses link building from A to
Z and also provides a good reference page with linking resources.
- http://www.linkingmatters.com/WhyLinkingIsImportant.html
The information contained in the above articles offer suggestions
which can be easily adapted for use on any website without resorting
to link farms. The differences in "good links" and those which may be
harmful are discussed, and the articles offer simple ways to get
started to the kind of linking search engines prefer.
==========================================
What Else You Can Do To Improve Placement
==========================================
Here's what Google suggests in its Design and Content Guidelines:
"* Make a site with a clear hierarchy and text links.
Every page should be reachable from at least one static
text link.
* Offer a site map to your users with links that point to
the important parts of your site. If the site map is
larger than 100 or so links, you may want to break the
site map into separate pages.
* Create a useful, information-rich site and write pages
that clearly and accurately describe your content.
* Think about the words users would type to find your pages,
and make sure that your site actually includes those
words within it.
* Try to use text instead of images to display important
names, content, or links. The Google crawler doesn't
recognize text contained in images.
* Make sure that your TITLE and ALT tags are descriptive
and accurate.
* Check for broken links and correct HTML...
- ://www.google.com/webmasters/guidelines.html
I also checked with the other leading search engines and directories,
and you are not listed at all with:
* The Open Directory Project (DMOZ.org)
http://www.dmoz.org
* All The Web
http://www.alltheweb.com
* Alta Vista
http://www.altavista.com
* HotBot
http://www.hotbot.com
* Netscape
http://channels.netscape.com
* Teoma
http://s.teoma.com
* Yahoo!
http://search.yahoo.com
Google specicifically suggests in its "What else can I do to get
listed in Google?" that you submit your site to the Open Directory
Project and Yahoo!:
"Google partners on the Web include Yahoo! and Netscape.
If you are having difficulty getting listed in the Google
index, you may want to consider submitting your site to
either or both of these directories. You can submit to
Yahoo! by visiting http://docs.yahoo.com/info/suggest/.
You can submit your site to Netscape's Open Directory
Project (DMOZ) by visiting www.dmoz.org. Once your site
is included in either of these directories, Google will
often index your site within six to eight weeks."
- ://www.google.com/webmasters/1.html#B2
========================================
Some Google Links For Your Reference
========================================
Here are some important links from Google's Webmaster Information and
Webmaster Guidelines. It helps to be familiar with the recommendations
contained in these pages. Webmasters who follow the guidelines and
avoid Google's "Thou shalt nots" usually have no problem getting
listed and showing up under the search terms they desire.
* How Do I Get My Site Listed on Google?
- ://www.google.com/webmasters/1.html
* My Web Pages Are Not Currently Listed (a good 'primer'
on how and why Google works so well)
- ://www.google.com/webmasters/2.html
* PageRank Information (covers both Google's PageRank and
SERPS)
- ://www.google.com/webmasters/4.html
* Webmaster Guidelines (contains both the dos and don'ts)
- ://www.google.com/webmasters/guidelines.html
* Google Facts & Fiction (can you buy your way to a
high ranking in Google?)
- ://www.google.com/webmasters/facts.html
* Search Engine Optimizers (some good advice on what to look
for if you're going to hire a Search Engine Optimizer)
- ://www.google.com/webmasters/seo.html
* Frequently Asked Questions (pretty much what it says, but
definitely worth wading through)
- ://www.google.com/webmasters/faq.html
================================
Other Sources of Information
================================
There is also good information from many of the top search engine
optimization experts, such as
* Detlev Johnson, Search Engine Guide
- http://www.searchengineguide.com/detlev/
* Danny Sullivan, Search Engine Watch
- http://www.searchenginewatch.com/
* Jill Whalen, High Rankings
- http://www.highrankings.com/
* Shari Thurow, Web Pro News (and quoted all over the Internet)
- www.webpronews.com/
who all have columns or newsletters to which you can subscribe and
keep abreast of the best way to use good content for better
positioning in search engine results.
In addition, Webmaster World - http://www.webmasterworld.com/ - has
discussion boards on most of the search engines. While some of the
discussions are anecdotal and/or questions for information, there is
usually enough discussion to keep abreast of what seems to be
happening.
There is an entire section devoted to Google at:
- http://www.webmasterworld.com/forum3/
It never hurts to keep track among these discussions, but remember,
trying to optimize for search engines only is like trying to hit a
moving target. You'll notice among the more experienced contributors
to the discussions - plus the SEO experts listed above - that there
really is no substitute for content, relevant links and good HTML.
=============
Summary
=============
Although your site is listed in Google's index, it is unlikely to show
up in search results if you have a PageRank of 0. If you develop links
to your site and get your site listed in other search engines and
directories, your chances of being listed in Google's index are
greatly increased.
Search strategies -
===================
This answer is supplied from bookmarked sources and personal knowledge
gained through the every-day use of this material.
Disclaimer: Please remember that Google Answers Researchers are
independent contracters. We are not employees of Google, and we do not
have any insider information about Google's closely-guarded search
algorithms. The answers provided are from generally-known and accepted
practices with regard to PageRank and SERPs.
Best wishes,
Serenata |
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