I'm having alot of trouble advertising my new site on Google Adwords.
I'm having to pay lots of money per click, and still I'm not getting
anywhere.

I need help being successful with google adwords.
http://www.lavashark.com is my website.

http://www.lavashark.com/goog.htm is my current ad's.

As you can I'm not getting any clicks.

Now I've tried to do a search on keywords, I've started to use
wordtracker, IBP, Arelis, etc.

I'm not looking for help understanding Adwords, I'm seeking help from
other webmaster's out their who advertise their site. Prefferably web
design, and I'm interested to know what keywords get the most hits?
How much do you pay average CPC? Any suggestions with experience?

thanks very much
Will