<The most comprehensive sets of data come from Matchmaker.com,
Match.com and Jumpdates.com and Date-A-Doc.com. Yahoo Personals does
not publish visitor demographics.
Matchmaker.com ? Demographics from 2002 (source @plan)
Users 632,000 (Media Metrix 2001).
Male 53%
Female 47%
18-24 25%
25-34 28%
35-44 23%
45-54 17%
Income $50k or more ? 48%
$75K or more ? 24%
Site include further information about spending habits.
http://advertising.lycos.com/destinations/matchmaker.asp
Match.com ? February 2003.
Over 653,000 paying customers.
An average of 7,000 members get dates each month.
Aged 18-34 50%
Male 57%
Female 43%
Earn $75,000 plus 28%
Attended or graduated from college 81%
Nine out of ten had fewer than five dates last year.
30% say valentines day is the most stressful holiday.
http://www.thevistaonline.com/vnews/display.v/ART/2003/02/18/3e53b0d69d67d
Survey giving details of what match.com members are looking for.
http://abcnews.go.com/sections/GMA/GoodMorningAmerica/GMA010214Online_dating.html
Over 255,000 of Match.com members identify themselves as Asian Pacific
American. Of this group 67% are male and 33% female.
http://www.asianweek.com/2003_02_07/feature.html
Date.com
20-30, 31-4- and 41-50 ? 30% each.
Over 50 ? 10%
Male ? 55%
Female ? 45%
http://www.date.com/dateinfo/infotopic_87.html#5
Jumpdates.com
Male ? 69%
Female ? 31%
Income under 25K ?27%
25K ? 35K ? 27%
35K ? 50K ? 22%
Over 50K ? 23%
Ages 18 ?22 ? 12%
23-28, 29-34, 35-40 each 17%
41-46 ? 15%
47-52 12%
53-60 ? 7%
Over 61 ? 2 %
Information is also given about the number of children, dating
experience, online shopping and average user session.
http://www.jumpdates.com/adt_home_advertise.asp
Date-A-Doc.com (2003)
Average age 39
Male 41%, Female 59%
Average income 50-100,000K
Doctors 30%
Masters degree 16%
Bachelors or higher degree 93%
http://www.date-a-doc.com/demographics.html
Houstonhearts.com
99% live in the Houston area
95% employed or have some college education.
81% aged 25-54.
http://www.houstonhearts.com/adv013101.html
Various figures ? February 2003.
Yahoo! personals.
A range of 21 to 40 year old professionals.
Match.com ? around 50% under 30.
Date.com ? 30% between 20 and 30.
http://graphic.pepperdine.edu/archives/2003-02-13/lifestyles/2003-02-13-dating.shtm
Gay.com ? 89% male.
Planetout.com ? 35% female.
http://singles.signonsandiego.com/wrapper.php?type=article1
Report on the US Dating Industry which includes customer profiles for
Match.com, Yahoo Personals, Lavalife, Udate.com, MatchNet plc and
Matchmaker.com. The section on demographics can be purchased for
$94.00. The entire report costs $2092.50.
http://www.marketresearch.com/map/prod/855927.html
http://www.marketresearch.com/product/display.asp?productid=855927&SID=63136153-272830389-327183916&curr=USD&xs=r&kw=&view=sli
I also checked for data on the following sites, but they do not appear
to publish their member demographics online. However the report US
Dating Industry (see link above) has information for some of these
sites:
Dreammates.com
Eharmony.com
Lavalife.com
Udate.com
Americansingles.com
Metrodate.com
Datingclub.com
Love@AOL
Singles Love Connection
One2Onematch.com
Single catholics online>
<Additional links:>
<Singles On-line (2000) ? 65 % male, 35% female. Baby boomers (30-50)
most prevalent group. 90% white collar professionals.>
<http://dailytitan.fullerton.edu/issues/spring_00/02_08/news/lookinfor.html>
<Search strategy:>
<"match.com" aged earn>
<://www.google.com/search?sourceid=navclient&q=%22match%2Ecom%22+aged+earn>
<demographics "online dating">
<://www.google.com/search?sourceid=navclient&q=demographics+%22online+dating%22>
<"online dating" "advertise with">
<://www.google.com/search?q=%22online+dating%22+%22advertise+with%22&hl=en&lr=&ie=ISO-8859-1>
<Hope this helps.> |
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